SIGN LANGUAGE TELEVISION STATIONSIGNS TV Luke Kizito Ojiambo
SIGN LANGUAGE TELEVISION STATION-SIGNS TV. Luke , Kizito Ojiambo Muleka Signs Media Kenya Limited Kenya. Tools to support communication 19 th February 2019
Signs TV as solution. 1. Information without barriers to the Deaf. 2. Contributes to inclusive employment. 3. Contributes in elimination of Stigma and discrimination, promote role modelling and esteem boosting. 4. Advertisements with sign Language Treatment oppening to new markets. 5. Contributes to inclusion in society where no one is left behind.
Reach and Viewership Signs TV is available on free to air platforms not subscription, currently in 14 counties out of 47 counties in Kenya and on social media. The viewerhip consists of 500, 000 Deaf, 1. 2 Million other PWDs, 1. 5 Million non PWDs (Children and Adults) Sign Language is now part of the curriculum.
Revenue Streams 1. 2. Corporate Sector Advertisements. Government and County Governments communication to the public 3. Non-Governmental Organizations in humanitarian space specific messaging. 4. Sign Language Interpretation Services. 5. Proffessional PWDs video productions. 6. Online Advertisements 7. PWDs mainstreaming trainings to Institution. 8. Training of PWDs on sustainability.
Signs TV Revenue and Projections 650000 Market Sizing (in USD ) 560000 480000 380000 97200 2017 160900 2018 220000 2019 280000 2021 2022 2023 2024
As a social enterprise Signs TV fights stigma and discrimination faced by PWDs by role-modelling through programming at the same time builds an audience of both PWDs and Non- PWDs where businesses put their products for advertisement. It is the world’s first ever all inclusive 24 hours Television Station. www. signstv. co. ke ; Twitter: @signstvkenya; FB: signstvkenya You. Tube: signstvkenya
- Slides: 6