SHRM VOLUNTEER LEADERS SUMMIT 2015 NOVEMBER 19 21
SHRM VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19 -21, 2015 | WASHINGTON, DC WEBCAST – MARCH 20, 2015 State Council Membership Director Stacey Holvenstot, Vice President, Marketing Meeting Laurie Mc. Intosh, SHRM-SCP, Director, Membership Rick Whelan, CDM, President, Marketing General Inc. Thursday, November 19, 1: 30 – 2: 45 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 1
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 2
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 SHRM Volunteer Leadership Structure 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 3
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 State Council Membership Director Role Actively promote and support SHRM membership at both the state and chapter level. At the state level provide leadership in achieving membership goals: • Develop membership strategy for state – Set goals for year – Design and implement membership marketing plan for state – Engage council members in membership initiatives – Report member acquisition and retention statistics at state council meetings 2015 SHRM VOLUNTEEER LEADERS' SUMMIT State Councils Local Chapters 4 `
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 State Council Membership Director Role Provide leadership to chapter membership directors within state: • • Provide guidance in development and implementation of chapter membership marketing plans – Hold regularly scheduled meetings (virtual or in-person) with chapter membership directors – State Leadership Conference (if held) Educate chapter membership directors on resources available from SHRM in support of their membership marketing plan – VLRC tools and templates – Monthly membership report – Membership CLA webinars 2015 SHRM VOLUNTEEER LEADERS' SUMMIT State Councils Local Chapters 5
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Chapter Membership Director Role • • Provide leadership in achieving membership goals of the chapter Develop membership strategy – Set acquisition and retention goals for year – Design and implement membership marketing plan – Engage board in membership initiatives Report member acquisition and retention statistics at board meetings Ensure an accurate database of chapter members is maintained providing updates to SHRM when a SHRM member joins or leaves the chapter. When requested by SHRM ensure a complete chapter roster is submitted for auditing within the requested timeframe. 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 6
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Expectations • Have a solid understanding of role and importance to the chapter • Leverage SHRM related resources including VLRC tools, templates and monthly membership report • Attend & participate in SHRM membership CLA webinars, state council membership meetings and your state’s Leadership Conference (if offered) 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 7
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Partnership with SHRM • Work closely with state councils and chapters to assure a successful partnership • Assist chapters in measuring results of recruitment and retention efforts • Promote chapter membership to at-large members and SHRM membership to LMO’s • Provide resources to assist chapters and state councils in meeting goals 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 8
9 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
10 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 New Chapter Affiliation Requirements By December 31, 2016 25 SHRM members And 51% of total membership must be SHRM members 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 9
SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Association Landscape 2015 SHRM VOLUNTEEER LEADERS' SUMMIT 10
11 THANKS! 2015 SHRM VOLUNTEEER LEADERS' SUMMIT
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