SHL Group Talent Management 40 Countries 30 Languages

SHL Group Talent Management — 40 Countries. 30 Languages. One Brand. © VGROUP CASE STUDY

SHL Group Talent Management Solutions _ SHL Group leads the world in talent management, providing employment testing tools to many of the world’s top companies. STRATEGIC BRAND EVALUATION BRAND ARCHITECTURE LOGO & VISUAL IDENTITY When the time came to refresh its corporate identity in 40 PRODUCT IDENTITY countries and 30 languages, SHL turned to us. BRAND LAUNCH PRESENTATION WEBSITE DESIGN PRESENTATION TEMPLATES We repositioned the company as a tech-savvy, people-centred modern market leader. We developed a sophisticated visual identity and defined clear messaging for myriad audiences in BRAND GUIDELINES LITERATURE ADVERTISING SIGNAGE different countries. Then we got to work rolling all this out across a huge range of product brands, print materials and digital channels. © VGROUP CASE STUDY 2

SHL Group Talent Management Solutions _ © VGROUP CASE STUDY 3

SHL Group Product branding _ © VGROUP CASE STUDY 4

SHL Group Corporate literature _ © VGROUP CASE STUDY 5

SHL Group Corporate literature _ © VGROUP CASE STUDY 6

SHL Group Brand guidelines _ © VGROUP CASE STUDY 7

SHL Group Brand guidelines _ © VGROUP CASE STUDY 8

SHL Group Brand guidelines _ © VGROUP CASE STUDY 9

SHL Group Interactive brand guidelinest _ © VGROUP CASE STUDY 10

SHL Group Signage _ © VGROUP CASE STUDY 11

SHL Group Client testimonial _ A new definition of our organisation has emerged. It frames our declaration of intent, our motivation to change and our determination to succeed. John Bateson Group Chief Executive SHL Group Thanks to VGROUP, now we have the tools to help change perceptions, drive new marketing initiatives and unite the company around a practical and integrated brand identity system. Lynne Gillan Group Product & Marketing Director SHL Group © VGROUP CASE STUDY 12