Sherwin Williams Paint Your Own Way Black to

Sherwin Williams #Paint. Your. Own. Way Black to the Fuchsia May 3 rd, 2019 Alysha Blanchard - Team Leader Lucas Colantoni, Cara Crookston, Jacob Kaut, & Lilly Sweitzer

Project Overview 2

Original Prompt What innovative recruitment tools, systems, or processes can we put in place to help the field hire candidates? Evolution of the Prompt Development Recruitment may not be the root of the issue; how can we retain quality employees in a time of low unemployment? Final Prompt How can Sherwin Williams use recruitment to generate awareness regarding the assistant manager program?

Retention Focus HR Framework Background Research Employee Referrals Company Culture Primary Research Manager Training Part-time vs Full-time Employees Management Problem 4

Utilizing and Embracing Employer Brand Image Final Recommendation & Direction Brand Image: An employer’s reputation as a place to work, and their employee value proposition. ◦ Creates the perception that an organization is the most attractive place to work for a prospective employee. Utilizing social media as a place to spark interest, communicate brand image, and engage with your target demographic. 5

Primary Research Methodology Discussion of Key Findings Limitations Agenda Recommendations Recommended & Possible Solutions Financial Analysis Next Steps & Implications Questions & Answers 6

Research Methodology 7

Training Center Corporate Visits Gave team a way to learn more about Sherwin Williams’ business practices and clear up any remaining questions. Sherwin Store Allowed team to get a better understanding of day-to-day actions and responsibilities of retail store employees. 8

Sherwin Williams Employee Designed to uncover employee’s feelings about their performance, career path, managers, and the company culture. 31 respondents, all retail store employees. Survey Variations Retail Benchmarking Almost same survey as employee survey, with minor differences. 128 responses total. Used to compare directly with employee survey. Non-Retail Benchmarking 111 responses total. Used to compare to employee survey, with some account taken for the non-retail position. 9

Geographic Outreach of Surveys took place around the Akron area and thus may lack diversity and/or generability Limitations Presence of Managers Store managers present during the survey could influence some employees to answer more positively. Manager/Associate Distinction There was no question in the survey to distinguish between managers and sales associates. 10

Key Findings 11

Key Findings - Primary Research Key Findings Key findings from your research with reference to source of your findings (e. g. article, statistics, survey, focus group). Your emphasis should be weighted more but not exclusively on primary research 12

Key Findings - Primary Research Sherwin Williams outperformed both the retail benchmark and the total benchmark in every category. Key findings from your research with reference to source of your findings (e. g. Sherwin Williams’ article, lowest statistics, scoring category survey, (0. 53) still shows positive sentiment. Key focus group). Your emphasis should be Findings butcategories not exclusively on Sherwin Williams’weighted mid-levelmore scoring primary research dramatically outperform the benchmark. Recommendation to leverage both the overall strengths and the areas where Sherwin outperforms. 13

Key Findings - Primary Research 41% of Millennials say personal growth / advancement is their primary driver in choosing one job over another. -Statista 2019 Sherwin Average: 1. 30 Total Benchmark: -0. 04 (1. 34 difference) Retail Benchmark: -0. 08 (1. 38 difference) 14

Key Findings - Primary Research 1 of every 2 employees leave their job because of management, or an issue managers had control over. -Gallup 2017 Sherwin Average: 1. 43 Total Benchmark: 0. 26 (1. 17 difference) Retail Benchmark: 0. 07 (1. 36 difference) 15

Key Findings - Primary Research 34% of Millennials say personal fulfillment is their primary driver in choosing one job over another. -Statista 2019 Sherwin Average: 0. 93 Total Benchmark: -0. 13 (1. 06 difference) Retail Benchmark: -0. 30 (1. 23 difference) 16

Key Findings - Primary Research The average employment duration is 70% longer for referral hires than for nonreferral hires -i. CMS 2018 Sherwin Average: 1. 73 Total Benchmark: 0. 58 (1. 15 difference) Retail Benchmark: 0. 55 (1. 18 difference) 17

Key Findings - Primary Research The average employment duration is 20% longer for employees who refer than those who do not refer others to the company. -i. CMS 2018 Sherwin Average: 1. 73 Total Benchmark: 0. 58 (1. 15 difference) Retail Benchmark: 0. 55 (1. 18 difference) 18

Key Findings - Primary Research 100% of Sherwin Williams employees had a positive response. -Primary Research Sherwin Average: 1. 80 Total Benchmark: 0. 82 (0. 98 difference) Retail Benchmark: 0. 70 (1. 10 difference) 19

Potential Solutions & Primary Recommendations 20

Increase the Employee Referral Program Sherwin Williams’ program is far below the current industry standard using a $100 reward compared to $1, 000 -$2, 500. Potential Solutions “Running your own Business” Awareness This key part of the MTP program should be promoted on Sherwin WIlliams’ website and Linked. In Increased Support in Recruiting Sherwin Williams has an incredible asset in their current employees, that could be leveraged differently. 21

Creating Testimonial Videos Primary Recommendation Utilizing and Embracing Employer Brand Image This is a way to showcase Sherwin Williams’ culture and employee satisfaction, similar to employee referrals. Engage in other Social Media Platforms Companies should widen their reach and communication with prospective applicants. Create a Company-wide Mindset Promote your culture in a clear and concise way. #Paint. Your. Own. Way 22

Implementation & Next Steps 23

Employee Testimonials Distribution costs are minimal, but upfront costs range from $10, 000 to $20, 000. Alternative: Employee Competition. Projected Financial Results Marketing & Recruiting Utilizing the brand through the use of the marketing and the recruiting cross-functional relationships. Turnover Costs The average cost to hire and train a new employee is $4, 129 (SHRM, 2016). Average time to hire is 42 days. 24

Recruiting Platform Costs: Recruiting Platform: Average Monthly Cost: Linked. In $99. 95 (Linked. In, 2019) Indeed $500 + with custom pricing for enterprise clients (Indeed, 2019) Instagram $0. 20 to $2. 00 per click - around $5. 00 per 1, 000 views; free to create your own page (Influencer Marketing Hub, n. d. ) You. Tube $0. 10 per view; free to create your own page (Mc. Leod, 2018) 25

Employee Testimonials Distribution costs are minimal, but upfront costs range from $10, 000 to $20, 000. Alternative: Employee Competition. Projected Financial Results Marketing & Recruiting Utilizing the brand through the use of the marketing and the recruiting cross-functional relationships. Turnover Costs The average cost to hire and train a new employee is $4, 129 (SHRM, 2016). Average time to hire is 42 days. 26

Employee Testimonial Video Start the production of the video and determine the amount of time and money the Company wants to budget for the film. Next Steps #Paint. Your. Own. Way Begin to utilize the hashtag on all social media outlets along with the employee testimonial video. Social Media Start to engage in other social media platforms besides Linked. In, such as Instagram and Youtube. These are great platforms for the testimonial video. 27

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Best Use of Social Media Understand what target market relates to and find worth sharing so that the marketing catches on. Further Research Questions Students That Fit in with the MTP This is about running a business, so figuring out what kinds of students are best for this is key. Most Effective Use of Videos What content to include? Details on how it should be made and where it is best utilized. 29

Thank You! #Paint. Your. Own. Way 30

Questions? 31

References Campbell, P. (2018). Tearing Down Linked. In’s Pricing Page. Retrieved from: https: //www. priceintelligently. com/ Career. Builder. (2019). Career. Builder Pricing. Retrieved from: https: //www. betterteam. com/ Chen, X. (2013). The Expense of Career Fair. The Tech. Retrieved from: https: //www. thetech. com/ Cho, J. (2015). John Morikis elected Sherwin-Williams' 9 th CEO; Chairman and CEO Chris Connor becomes executive chairman on Jan. 1, 2016. The Plain Dealer. Retrieved from: https: //www. cleveland. com/ Dixon, L. (2018, July 30). 13 Pieces of Advice for Creating Recruitment Videos. Retrieved from https: //www. chieflearningofficer. com Glassdoor. (2019). Glassdoor Pricing. Retrieved from: https: //www. betterteam. com/ Ham, C. , Lee, J. , Hayes, J. L. , & Bae, Y. H. (2018). Exploring sharing behaviors across social media platforms. International Journal of Market Research, 61(2), 157 -177. Indeed. (2019). Indeed Prime Pricing. Retrieved from: https: //www. indeed. com/ Influencer Marketing Hub. (n. d. ). How Much Does it Cost to Advertise on Instagram? Retrieved from: https: //influencermarketinghub. com/ Link Consulting. (2018). The Cost of Turnover in Fortune 500 Companies: How Employing the Wrong People may be Killing Your Bottom Line. Retrieved from: http: //link-cs. com/ Linked. In. (2019). Linked. In Premium Pricing. Retrieved from: https: //www. linkedin. com/ 32

References Maurer, R. (2018 a). Employee Referrals Remain Top Source for Hires. Retrieved from https: //www. shrm. org Mc. Leod, B. (2018). How Much Does It Cost to Advertise on You. Tube in 2019? Retrieved from: https: //www. bluecorona. com/ O'Connell, M. & Kung, M. (2007). The Cost of Employee Turnover. Industrial Management. 49. 14 -19. Olenski, S. (2018). Taking Corporate Recruiting to a Whole New Level. Forbes. com. Retrieved from: https: //www. forbes. com Potgieter, A. , & Doubell, M. (2018). Employer Branding as a Strategic Corporate Reputation Management Tool. African Journal of Business & Economic Research, 13(1), 133– 155. Society for Human Resource Management. (2016). 2016 Human Capital Benchmarking Report. Retrieved from https: //www. shrm. org/ Society for Human Resource Management. (2017). Using Social Media for Talent Acquisition. Retrieved from: https: //www. shrm. com/ Sternaimolo, K. (2018). Budgets for a Testimonial Video. Retrieved from: https: //www. greyskyfilms. com/ Van Hove, N. (2017). How to Shape a Company Culture with S&OP. Foresight: The International Journal of Applied Forecasting. (45), 43– 48. Weinstein, M. (2017). Recruiting via Social Media. Training, 54(2), 30– 32. Wirebuzz. (n. d. ). Wirebuzz Pricing. Retrieved from: https: //www. wirebuzz. com/ Zielinski, D. (2018). Using Pictures to Tell a Story. HR Magazine, 63(7), 87– 89 33