SHER ETHIOPIA PLC INVESTMENT PUBLIC BENEFIT CSR GENERAL
SHER ETHIOPIA PLC INVESTMENT & PUBLIC BENEFIT, CSR
GENERAL BACKGROUND Flower Export Industry started in Ethiopia 2002 (Well organized way) It was believed that there are 102 flower farm , but 80 of them are active on export Currently 1600 hec. of land covered by flower At National level- it creates >70, 000 Job It generate $ 220 m hard currency annually SOURCES: EHPEA, 2016
HISTORICAL FOUNDATION Was established in june 1 st 2005 Founders -Mr Gerrit, John & Peter Barnhoorn 40 years experience of flower industry Location : Oromia region, Ziway town The farm covers 700 hectare of land l l l
HISTORICAL FOUNDATION CONT. . . The largest flower farm of the world Produce differeny types of flower and cover 65 % of total exports Sher is the most important supplier of flower in Europe Sher Product is direct Sale- Long Term contract with European supermarket l l
INVESTMENT CONTRIBUTION At national level : Cerate/build good image of Ethiopia Generates a big amount of hard currency from export ( 1 M Euro per Month) It offers huge employment opporunities for more than 15. 000 (65 %-70 % of them are women) Sher pays huge amount of money in the form of taxes and other expenses (more than 5 M birr per month) Sher pays more than 14. 000 per week to Ethiopian Airlines l l l
SHER CONTRIBUTION CONT. . . At regional/town level : Local communities are directly benefitted from job opportunity Expansion of various infrastructure of town Generates 3 M birr income tax and service tax per month for Ziway town revenue office l l l
SHER CONTRIBUTION CONT. . . Indirectly Sher create a lot of other business like carton factory, local supplier for building materials. . Sher also donated 1. 2 M birr for Ziway water supply office for new installation of pipeline Sher donated more than 1. 2 Mbirr for cattle's water drinking l l l
SOCIAL CONTRIBUTION /CSR Sher Ethiopia Hospital : It was constructed by Sher in 2007 It is the biggest next to Korea Hospital in Ethiopia 15. 000 workers, Sher school staff and students get free charge of medication Communities are subsided for all medical expense l l
SHER ETHIOPIA CONT. . . Neatness and networking system make unique All medical service are given For instance Family Planning, FPI/Delivery, ART/TB, OPV l l l
SHER ETHIOPIA CONTRIBUTION Major operation, Dental, X-Ray, ultra-sound, pharmacy service, laboratory service, physiotherapy as well as counseland guidance We provide in and out patient service The hospital has 140 bed and three specialist, 40 GD, 100 medical staff and nurses Any medical case above hospital capacity referred to Korea hospital l l
SHER ETHIOPIA SCHOOL It was etablished in 2006 From nursery- up to high school Totally funded by Sher Ethiopia PLC The training is computer based instruction Students join school with all service free of charge stationery, registration fee, medication, food, salary, construction of building l l l
SHER ETHIOPIA SCHOOL 50 % of the students are selected from Sher worker 50 % of them are children selected from the surounding community (needy people) Annually the school increase one grade and this year we have grade 11 students This year the school has 5000 students l l
SHER ETHIOPIA SCHOOL cont. . . All teachers are degree and master holders Sher school is the only school with modern laboratory for practical atachment at elementary and preparatory class The school has vision to grow up to modern higher college l l l
SHER CLUB HOUSE It serves as recreational centre for Sher employee & people from Ziway It was officially inaugurated by November 2010 The club provides all types of hotel service 15. 000 workers and the entire surrounding communities are served with fair price l l
SHER CLUB HOUSE cont. . . The club also serve as a hall for various government and public meeting Wedding and special ceremonies are also celebrated in the club All these services are given either free of charge or at cheap price l l l
SHER STADIUM & FOOTBALL CLUB It was constructed by 2009 It was aimed at producing various competent football players for the country sport development Last year when national team under 20 play against South Africa, Sher football club nominated three players to play in the Ethiopia national team Sher football started with the construction of the stadium l l
SHER STADIUM AND FOOTBALL CLUB cont. . . All players of the club are paid by Sher Ethiopia The expenses of all services for the club (food accommodation, medication) are covered by Sher Now the club is at national league and is playing to get to the premier league l l l
SHER STADIUM & FOOTBALL CLUB cont. . All the players are the youngster from the surrounding communities. This has two important contribution : It creates job opportunities & source of income for youngsters It contributes a lot in producing strong & competent players for the development of sport/football in Ethiopia l l l
ADAMI TULU WOREDA COURT Sher also contributes a lot in strengthening good governance & modern service of justice Adami Tulu woreda court was constructed by Sher in 2011 l l
ADAMI TULU WOREDA COURT cont. . . The court was furnished (office equipments, computer, desk with all advanced technology including broad band internet at the expense of Sher The construction of the court reduces work load & paved ways for the smooth provision of justices activities using modem technology l l
IPM SYSTEM Biological control of pests and diseases with natural enemies Implementation of IPMBiological System Within biological system three groups of beneficial organisms can be ditinguished l l l
IPM SYSTEM cont. . The most common example are : Predator, predator mites, bugs, beetles and gall midges Parasites, parasitic wasps and parasitic flies Micro-organisms, nematodes, fungi, bacteria and viruses All greenhouses are under IPM System Natural conservation and environmental protection Sher green day mobilises workers annually l l l
IPM SYSTEM
IPM SYSTEM cont. . . Benefits of IPM implementation : It is safe for the environment It is safe for the health & safety workers It Increase the quality & productivity It reduces the spray of chemical by 80 % l l l
WETLAND SYSTEM This a new technology where the water used in the farm is recycled We started a pilot project with Hoarec, Netherland embasssy and Wageningen University Our wetland system covers 27 hect for Three greenhouses We recycle all water from irrigation unit, vaccum house, grading, cold store This helps us to stop discharging water to the lake and keep the water l l l pure and clean
WETLAND SYSTEM cont. . . The outcome indicate that treated water is completely free of any chemical, fertilizer and the sample is done by Hoarec By doing so, we clean and save 1 liter of water per square meter per day (270. 000 litter/1 wetland/day) Actually our 1 st wetland covers green house no 1, 2, 3. The second wetland covers greenhouse number no 4, 5, 6. And every three greenhouse the installation continued Hence we keep the environment clean and save for better future l l l
WETLAND SYSTEM cont. . . After horec has done the laboratory test we confirm that treated water more save than lake or river water Hence now we are fishing in large quantity in the treated water After half year we totally cover our farm by wetland system for 460 hect And we continue to transfer the technology for sustainable development of the country l l
ROLE OF HOAREC They took the lion share and they initiated the program Four year ago they made a pilot project on 14 hect of greenhouses on our Ziway farm Sher was convinced and decided to expand the project They financed us on small scale pilot project They are the facilitators and connectors of the project and the sample test was done by Hoarec They provide us technical and professional advice in collaboration with Ecofyt l l l
WASTE DISPOSAL VS SOIL&MORE With succesful implementation of IPM as Sher we were convinced to recycle our waste Then we made an agreement with Soil&More Ethiopia compost company We pay Soil&More ethiopia for collecting the waste After they recycle the waste we buy the compost for our farm and reuse it for new plants l l
WASTE DISPOSAL cont. . . After we start reusing the compost : The rose roots are better than befor by 5 %-10 % The crops are more healthy Less spray, few disease and the productivity increase We doubt the sustainability of the factory Because at this moment only Dutch growers are using their product Therefore we are properly managing our waste diposal and reusing it as compost in our farm with a « do no harm » approach l l l l
FAIRE TRADE AND ACCREDITATION STATUS The whole production process of flower is controlled & ordered by fair trade organization This means high standard evaluation per year including slaries, taking care of social life of the workers This standard is the highest in the world and very few for flower farm Sher was certified as a member of fair trade in 2012 All the premium return from the sale operated by joint body workers It emphasis on capacity building, long time loan service, subsiding food and oil for workers, driving licence training, beauty salon training, computer skill training, Ouit of 102 flower farms only 7 farms are certified, but only Sher Ethiopia is operational l l l
ACCREDITATI ON
ACCREDITATIO N cont. . .
SHER FUN DAY
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