Shapes Visual Direction are related 3 main shapes

Shapes & Visual Direction are related. 3 main shapes Triangles – Squares – Circles

Combine the shapes to see how they create visual direction. Shapes & Visual Direction are related. • Shapes are used to direct your eye to the product being advertised:

Combine the shapes to see how they create visual direction. Shapes & Visual Direction are related. • Shapes are used to direct your eye to the product being advertised:

Basic Square Shapes: Squares are familiar & comforting. Squares are self contained shapes, stable & solid.

Basic Square Shapes: Squares are complete. They have a beginning and an end.

Basic Square Shapes: Power, Safety, Security, Stability.

Triangle Shapes: Direction and movement. Triangle Shapes are dynamic & show energy.

Triangle Shapes: Point to things. They force your eye to move.

Triangle Shapes: Direct you. Move you.

Where are your eyes led by shapes in this ad?

REMEMBER: All Shapes in advertising are used to direct your eye to the product being sold.

Circles are comforting. They surround you like the womb. They form a protective boundary around the product.

Circle Shapes Go around keeping the viewers’ eye trapped.

Circle shapes act like targets for your eyes. The viewers eye Zeros in on the object.

Circle shapes act like targets for your eyes.

Circle Shapes act like a “Bulls Eye. ” Circular shapes keep you looking at the ad longer.

• Your eye tries to escape but it has nowhere to go. • Advertisers know that Circular shapes lock your eye on the product and wont let you go.

Most ads combine at least two of the three basic shapes somehow.

Circles, Squares & Triangle Shapes can all be used in the same ad!

Remember: • Shapes are used to direct your eye to toward what is being advertised: • Shapes can be combined:

Write in your Journal • What are the 3 main shapes advertisers use? • What is the main purpose of shapes in advertising?