SHAMPOO SHOPATHON What information do you use to

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SHAMPOO SHOP-ATHON What information do you use to decide which product to buy?

SHAMPOO SHOP-ATHON What information do you use to decide which product to buy?

Product packaging? Product promises? Product name?

Product packaging? Product promises? Product name?

$6. 29 $4. 38 Cost? $8. 00

$6. 29 $4. 38 Cost? $8. 00

Ingredient List? water Sodium laureth sulfate Butylene glycol 1, 4 dioxane Cocamide DEA Cocamidopropyl

Ingredient List? water Sodium laureth sulfate Butylene glycol 1, 4 dioxane Cocamide DEA Cocamidopropyl Betaine Sodium chloride Citric acid Calendula extract Fragrance bark extract DMDM hydantoin panthenol Glycol stearate Birch extract Goldenseal extract water Sodium laureth sulfate Cocamide MIPA Dimethecone Sodium chloride Laureth 2 Ppg 5 Cocamidopropyl Betaine Fragrance Methyl parabens Disteryl ether Carbomer DMDM hydantoin Polyquarterium 10 Green tea extract Sugar cane extract Citric acid water Decyl glucoside Lauryl glucose Coco glucoside Glycerol monoleate Soy protein Cocamidopropyl Betaine Honey Sucorse laurate Betaine Xanthan gum Glucose Ginger extract Orange peel oil Lemon peel oil Tangerine peel oil

Ingredient Research? water Sodium laureth sulfate Butylene glycol 1, 4 dioxane Cocamide DEA Cocamidopropyl

Ingredient Research? water Sodium laureth sulfate Butylene glycol 1, 4 dioxane Cocamide DEA Cocamidopropyl Betaine Sodium chloride Citric acid Calendula extract Fragrance bark extract DMDM hydantoin panthenol Glycol stearate Birch extract Goldenseal extract • Red = health hazard water Sodium laureth sulfate Cocamide MIPA Dimethecone Sodium chloride Laureth 2 Cocamidopropyl Betaine Ppg 5 Fragrance Polyquarterium 10 Methyl parabens Disteryl ether Carbomer DMDM hydantoin Green tea extract Sugar cane extract Citric acid water Decyl glucoside Lauryl glucose Coco glucoside Glycerol monoleate Soy protein Cocamidopropyl Betaine Honey Sucorse laurate Betaine Xanthan gum Glucose Ginger extract Orange peel oil Lemon peel oil Tangerine peel oil

Levlad, LLC (makes Nature’s Gate products) L’Oreal (makes Garnier products) The Clorox Company (owns

Levlad, LLC (makes Nature’s Gate products) L’Oreal (makes Garnier products) The Clorox Company (owns Burt’s Bees) Company?

Levlad, LLC • Based in CA • Makes all organic cosmetics • <l, 000

Levlad, LLC • Based in CA • Makes all organic cosmetics • <l, 000 employees • Gives back to local community • Working conditions are poor • Non-diverse workplace L’Oreal • Brands: The Body Shop, Maybelline, Redkin, Matrix, Biotherm, Lancome… • Based in Paris, France • 38 factories all over the world (>6, 000 employees) • 6 factories in the US • 3% of its proceeds are put into R&D • Applies European working conditions to emergent countries Company Research? Clorox • Brands: Armor. All, Brita, Fresh. Step, Hidden Valley, Pine Sol, Liquid-Plumr… • Based in CA • 13 factories in the US • Multiple factories all over the world (>5, 000 employees) • $470 k to Sierra Club • 2% of its proceeds are put into R&D

HOW MUCH DO YOU THINK THE AVERAGE AMERICAN SPENDS ON GROCERIES IN A WEEK?

HOW MUCH DO YOU THINK THE AVERAGE AMERICAN SPENDS ON GROCERIES IN A WEEK? $50. 00 a week (ranging from 5 -50 different products) How much information are you armed with when you go to the store? • • For how many products?