set a headline create your headline consistent with

set a headline create your headline consistent with your theme. this can be a catchy phrase such as “reinventing our entire approach to studying cancer”

set theme make sure your theme is clear and consistent

give an outline for example: “there are four things I’d like to share with you today”. your outline bullets will serve as guideposts throughout your talk.

give a solid background give a background that sets up your story. be authoritative. it engenders trust.

transitions are key open and close each section with a clear transition. for example: “so that’s CRISPR, a perfect tool for altering gene regulation. now I’d like to show you how this can be used to uncover cancer genes”

demonstrate enthusiasm create a single talk that uses all of the words: extraordinary. amazing. cool. awesome. incredible.

use analogies complex concepts can be felt with analogies. for example: “there are 3. 3 billion base-pairs of DNA in each cell of our body. thats an incredible amount of DNA. If all of the DNA in each cell of your body were stretched out end-to-end, it would be 744 million miles long! This means it could go all the way to the Sun and back 4 times!”

use the 1: 1: 1 rule: one idea per one slide for one minute

use humour be professional, yet make them laugh.

make them marvel put yourself in their shoes. for example: “isn’t this incredible? not only do we see a correlation, but we also see that it is a dependency. have you ever seen this before? ”

use visuals, not text one simple image per slide. ideally, no more than six words, although up to 25 can be used in some instances

create one memorable moment build up to it, refer back to it. this can be the climax.

prepare rehearse, rehearse. enough said.

conclusion give the audience an ‘added bonus’. for example: “one last thing. I told you about this incredible system that will transform biology. but what I didn't tell you about using this technology to. ”