Session III Stakeholder Analysis Module 2 ProblemProject Identification

Session III: Stakeholder Analysis Module 2: Problem/Project Identification Bun. Chheouth KENG; September 2016

Contents 1. 2. 3. 4. 5. Learning Objective What is Stakeholder Analysis? Why Stakeholder Analysis is important? How to conduct Stakeholder Analysis? Exercise 2

1. Learning Objective After this session completed, participants will understand how to conduct Stakeholder Analysis 3

2. What is Stakeholder Analysis? A process of assessing of key stakeholders’ interest and level of influence A process of assessing of impacts the involved stakeholders may have on the project 4

3. Why Stakeholder Analysis is important? Increases interests and ownership among stakeholders Identify relationship among various stakeholders Understand politic and power dynamic between different stakeholders Project team to make right decision for a project 5

4. How to conduct Stakeholder Analysis? Identify relevant individuals and institutions or groups Identify stakeholders Analyzing stakeholders • Mapping stakeholders • Prioritizing stakeholders 6

Recommended tool to be used 1. Stakeholder Identification Framework Stakeholders 1. Primary Stakeholders Groups or individuals Staff Donors 1. Secondary Stakeholders Local government Social media 7

Recommended tool to be used 2. Stakeholder Interest Analysing Framework Stakeholders’ Project’s impacts on Stakeholders’ interests stakeholders impacts/ 1 -5 influences on project 1 -5 Primary Stakeholders Staff (5) (4) They have direction They can improve their They are able to decision living condition make project achievable Stakeholders’ attitudes 1 -5 (5) They behave positively toward the project 8

Recommended tool to be used 2. Stakeholder Interest Analysing Framework Stakeholders’ interests 1 -5 Secondary Stakeholders Local (4) government They are supposed to serve their people Project’s impacts on stakeholders 1 -5 Stakeholders’ impacts/ influences on project 1 -5 (3) The project is complementary to their roles and responsibilities (4) -Their cooperation is important as it can promote sustainability -At the same time, they can be the obstacle Stakeholders’ attitudes 1 -5 -Commune and district authorities have better cooperation with communities people, -Provincial and national levels mostly do not want to support community people movement 9

Recommended tool to be used 3. Stakeholder Mapping Framework Stakeholders Alignment with project 1 -5 (1 not at all, 5 is the strongest) Project objective 1: to develop capacity of women on leadership Staff 5 Local government 4 Project objective 2: to enhance capacity of local government officials Donors Social Media (depending on result in stakeholder interest analysis) 10

Recommended tool to be used 4. Stakeholder Prioritizing Framework Stakeholders Level of involvement with project 1 -5 (1 not at all, 5 is strongest) Project objective 1: to develop capacity of women on leadership Staff Local government 5 4 Project objective 2: to enhance capacity of local government officials Donors Social Media (depending on result in stakeholder interest analysis) 11

5. Exercise Materials: flip chart, markers Exercise type: small group work Purpose: to practice on Stakeholder Analysis Activities: v. Provides introduction to participants v. Divides participants into four small groups. 12

5. Exercise Activities: v. Each group is responsible for developing one element of Stakeholder analysis, for example, ØGroup 1: identify all relevant stakeholders ØGroup 2: assessing level of their interests, impacts and their attitudes ØGroup 3: assessing the level of alignment with project ØGroup 4: determining what level they should be involved 13

6. Exercise v. Task: There are four key points: ØIdentify all relevant stakeholders ØAssessing level of their interests ØAssessing the level of alignment with project ØDetermining level they should be involved? 14

References • BSR. (2011). Stakeholder Mapping. BSR. • Co. Mind. Work. (2015). Primary and Secondary Stakeholders of Organization. Co. Mind. Work. • MDF. (n. d. ). Stakeholder Analysis. MDF. • ODA. (1995). Guidance Note on How to Do Stakeholder Analysis. Overseas Development Administration. • WHO. (n. d. ). Health Service Planning and Policy Making. World Health Organization. 15