Session id Grupo Posadas Javier Barrera Chief Marketing

Session id: Grupo Posadas Javier Barrera Chief Marketing and Technology Officer Grupo Posadas

Grupo Posadas Ÿ Is the leading Latin American hotel management company Ÿ Has over than 75 properties with more than 14, 300 rooms in Mexico, Argentina, Brazil and the U. S; 60% are owned Ÿ Owns 4 core brands: Fiesta Americana and Fiesta Inn in Mexico; Caesar Park and Caesar Business in Brazil

Posadas Strategic Initiatives Objective Concentrate the organization on Value Creation developing and strenghtening strategic competitive advantages te r be t an d Mo re Brand Value Posadas Value Creation and Competitive Advantages Guest Satisfaction and Brand Value e th t in bes m s ea he ol t t h t to es wit nd e b ry s a Th ust sse d e in roc p sa les Sales and Distribution Human Capital Productivity

Sales and Distribution Ÿ Implement an on-line single image inventory (Central DB) that integrates all our distribution and sales points and enables rapid integration via web services with our partners and customers Ÿ Implement processes and technologies that allow our hotels an efficient room inventory management (rates and availability) Ÿ Sell real-time our “last available room” to all our distribution channels applying Revenue Management rules

Sales and Distribution Ÿ Maximize rates Ÿ Minimize distribution costs Ÿ The most attractive brands in Latinamerica to investors Hotel PMS CRS Extranets TLP Central image Inventory (DB) WWW SFA

Productivity l l Allow the hotels to focus on the core business processes “Guest experience” Create a World Class Shared Service Center running on Oracle 11 i Integrate and standardized processes using Oracle’s best practices Facilitate Posadas´ rapid expansion

Oracle 11 i & Shared Services Project Office Change Management (7 months) Pilot (1 mth) Roll-out (3 mth) Posadas’ Shared Sevice Center Oracle E-Business Suite Outsourcing A. Payables A. Receivables Oracle Financials Advanced Collections Purchasing Internet Expenses Order Management Business Intelligence Finance Oracle Financials Projects Treasury Business Intelligence HR Human Resources HR Intelligence Corporate Office Shared Service Center “Conectum” Hotels Managed Services Design / Configuration

Posadas Technology Strategy • Increase profitability and optimize business critical processes • Maintain a single and standard architecture minimizing TCO • In-source the elements that are key to our strategic initiatives, concentrating on services, guest experience and Business Intelligence • “Best of Breed” outsourcing in all of “non core” IT areas; infrastructure, system and DB administration, and field services

Outsourcing Selection • Minimize risks during ERP implementation • Best of breed operation of our core distribution and sales systems • Minimize costs and risks for ERP and DB administration and upgrades • Minimize TCO • Convert IT Organization from HW administration and system operator to service and project management • Full accountablility on our systems “no finger pointing”

Why Oracle Outsourcing? • The only model in which Posadas was not tied to long term contract and hardware • Accountable for all Sys, DBA, and 11 i administration upgrades • Expert support for migration • Lower TCO than other proposals

Posadas previous ITPosadas environment Applications SFA, ICP, DWH EBSO App Prod Support ® TLP ISV TLP Implementation App Admin TBD Tuxedo, WL NA DB/AS Admin TBD Sys Admin TBD HW Admin TBD ® ® ® NA

Current EBSO and OTO environment Posadas Applications SFA, ICP, DWH EBSO App Prod Support ® TLP ISV TLP Implementation App Admin ® Tuxedo, WL DB/AS Admin Sys Admin HW Admin ® ® ®

Results with Oracle Outsourcing • A tough learning curve for both organizations, but commitment from Oracle and Posadas are promising a successful relationship • Shared Services Center and Oracle 11 i on time and budget • Migration of all our distribution systems completed

Results with Oracle Outsourcing • IT organization resources freed to devote to “value added activities” • World class security and systems administration by Oracle • TCO lowered by 35% against a traditional outsourcing model • Oracle Outsourcing has been selected to host new loyalty program system for Posadas