Session 9 ATTITUDE BELIEF VALUES ATTITUDE BELIEF VALUES

Session 9 ATTITUDE, BELIEF & VALUES

ATTITUDE, BELIEF & VALUES Attitude Evaluative statement or judgment towards objects, people, or events based upon an individual’s own perception. 3 COMPONENTS OF AN ATTITUDE Cognitive The opinion or belief segment of an attitude Affective The emotional or feeling segment of an attitude Behavioral An intention to behave in a certain way toward someone or something ATTITUDE

Cognition, Affect, and Behavior are closely related THE COMPONENTS OF ATTITUDE Cognition = Evaluation My faculty gave a good grade to a xyz student who deserved it less than me. My faculty is unfair. Affect = Feeling I dislike my faculty. Negative Attitude Toward Faculty Behaviour = Action I’m looking for opportunity; I would complain about my faculty to anyone and everyone. “ATTITUDE GOVERNS BEHAVIOUR”

BELIEF & VALUES Beliefs vs. Evidence e. g. , 1. MANESAR SAGA 2. Govt. Organisations Norms vs. Reality (Practical Value) e. g. , IST vs. American Myth Features of Values ØValues (Norms) define what is good or bad, right or wrong. Ø They guide our behaviour wherever we go and are the primary source of our actions. Ø The stories of what happened in an organisation or in our personal life, often, offer valuable insights into the organisation’s or our own culture.

BELIEF & VALUES Exercise: Value the VALUES in Your Life