Services Marketing Introduction Challenges Importance of Services Session
- Slides: 5
Services Marketing Introduction, Challenges & Importance of Services Session: 1 Student Activity OER Submission-201 x by RC-1080_005 is licensed under a Creative Commons Attribution-Non Commercial 4. 0 International License. You are free to use, distribute and modify it, including for commercial purposes, provided you acknowledge the source and share-alike. To view a copy of this license, visit http: //creativecommons. org/licenses/by-sa/4. 0
Activity-1 Out of Class The following words are all to do with the marketing-mix. See if you can put the in the right P. Brand Name List Price Advertising Credit Salesforce Design Location Warranty Retail Quality Discounts Press Digital Presence Services
Activity-2 Out of Class The following words are all to do with the extended marketing mix. See if you can put the in the right P. Employee Layout Equipment Environment Mechanization Dress Code Customer Service Training Policies Website Flow of activities Signage Culture Furnishing
Activity-3 In Class Many leisure and tourism products are a combination of both goods and services. Here are some of the things that you may expect to be provided at a rock/pop concert Which ones are goods and which ones are services? Circle the goods and underline the services! Exciting atmosphere Program Schedule Watching the concert First Aid Advice from staff Merchandise Signage Seating Parking Heating & Lighting Tickets Refreshments Fire extinguisher
Peer Activity- In Class Knowledge mapping in Cmap Design Service Blueprint
