Services and Sales Activity 4 Packstations Marie Ernst

Services and Sales Activity 4 Packstations Marie Ernst José Sánchez Miguel Ángel Almudéver Rocío Nebot Valencia. May, 6 2011

Services and Sales Activity 4 INDEX 1. Description of the Service 2. Service Delivery 3. Core and Supplementary Service 4. The flower model 5. How do we distributed 6. Where can customers find our service? 7. Times of the service 8. Technology 9. Suppliers 10. International Distribution 11. Strategy 12. Globalization Drivers 13. Barriers on International Markets

Services and Sales Activity 4 1. Description of the Service • • • The provided service is a packstation for parcels and big letters We provide this service for different parcel service providers (DHL, UPS, Fedex, etc. ) But our clients are the parcel service providers and the customers of the parcel service providers The clients can register themselves for our service and use the adress of the packstation instead of their homeadress The parcel service providers have contracts with us to use the packstations

Services and Sales Activity 4 1. Description of the Service • • • If the parcel service providers deliver a parcel to the packstation, the customer will get an e-mail and sms to be informed Now the customer has 7 days to pick up his parcel from the station The stations are open 24/7 a year The customer can pick up his package with his customer card and a pin code If he doesn´t pick up the package within 7 days, we inform the parcel service provider, who has to pick up the package then

Services and Sales Activity 4 2. Service delivery • The service is a mix between the customer going to the service organization, because he has to pick up his parcel at the packstation and customer and service organization transact remotely, because he has to sign up online and he get the information about the delivery online • For the parcel service providers it’s the same, because they use the packstations to store the packages and get online information if the package is picked up or not

Services and Sales Activity 4 3. Core and Supplementary Service • • The core service is the providing of packstations at many places in the cities in Spain The supplementary service is the information and reminding of the customer as well as the information of the parcel service provider

Services and Sales Activity 4 4. The flower model Information • • All informations are available on our homepage and on the packstations An anual fee is only charges to the parcel service providers Schedule is 24/7 a year Every customer has an own account, which he can check on the internet or with his customer card on a station

Services and Sales Activity 4 4. The flower model Order Taking • • A subscription on the internet is necessary Every cutomer gets a membership card Orders can be made by choosing a packstation as the shipping adress The parcel service providers have to reservate a spot on the station for the date of delivery

Services and Sales Activity 4 4. The flower model Billing • • The service is free of charges for the customer The parcel service provider pays an anual fee + a fee for every reservation. He gets a monthly bill for his fees Payment • • The payment of the bill is via bank transfer The currency is Euro

Services and Sales Activity 4 4. The flower model Consultation • We provide a e-mail and telephone service for questions Hospitality • • The parcels are safty locked in the station The maximum stay of a parcel is 7 days

Services and Sales Activity 4 4. The flower model Safekeeping • • • The stations are monitored by cameras They are cleaned once a week The electronical system is checked once a month Exceptions • • A sign up is only possible for adults (+18 years) Spots on the buttom can be choosen by wheelchair drivers

Services and Sales Activity 4 5. How do we distribute? (Options of service delivery) billboards web pages mobile phone with sms phone

Services and Sales Activity 4 5. How do we distribute? (Options of service delivery) PICK UP PARCELS 1 STAMP 3 2 SEND 1 REGISTER 2 CHOOSE PACKSTATION PICK UP PARCEL

Services and Sales Activity 4 6. Where can customers find our service? web pages billboards mobile phone with sms phone

Services and Sales Activity 4 6. Where can customers find our service? Pick-up service, Paketbox Packstation ,

Services and Sales Activity 4 6. Where can customers find our service? Our service will are around the city and the customers will look which is the packstation most adecuate.

Services and Sales Activity 4 7. Times of the service Are you often not at home when your parcel arrives? Well from now on, that's not a problem any more. That's because, instead of missing the postman, you can now have your Spanish Post parcels delivered to any PACKSTATION you wish, since they're open 24 hours a day.

Services and Sales Activity 4 7. Times of the service You can send packages and parcels 24 hours a day too - and sending Pakete with PACKSTATION is EUR 1. 00 cheaper than at the post office counter!

Services and Sales Activity 4 8. About technology & clients • Power. Packstations need electrical power to work • GPS connection or telephone line. It is required to make information flow between providers, final clients and, obviously, the packstation company • Payment gateway. It is needed to be able to charge clients or porviders for sending or stocking their packages • Web site. For users to register and check the status of their packages • Means of communication: no matter if regular letters, e-mail, sms or, even better, all of them together, to inform about the flow in the package status • Contact Center. Needed to get in touch with clients/providers

Services and Sales Activity 4 8. About inside technology IT IS ALL ABOUT LOGISTICS • • • Supply Chain Inventory Transportation Planning and Operations Planning and Control Supply and Distribution Network Design Facility Planning and Layout

Services and Sales Activity 4 9. Suppliers • Sites Anyone having a 24 -hour access, a power connection (230 V) and a telephone line warehouse Anyone having an available space to fit in a packstation • Web service Anyone offering web development Anyone offering telephone line / GPS connection • Delivery Anyone specialist in trasnportation • Stockage Anyone offering stockage of products before or after delivery to packstations • […] ANYTHING CAN BE OUTSOURCED IN THE SERVICE

Services and Sales Activity 4 10. International distribution • Facts International distribution can be achieved on any country. Based on the law, regulations, distribution time, cost… the packstation company has to decide whether it is interesting. There are no limits for packages might be delivered anywhere in the world We can go… … but do we want to go? INTERNATIONAL SERVICE. JUST LIKE THE POSTAL SERVICE

Services and Sales Activity 4 11. Strategy 1. Plan 1. User Needs. 2. Service Model Design a. System Flow and its variables. (Mentioned) b. Cooperation with similar Service Providers, Transport Allies, Governmental Organizations, others. c. Choose Pick Up Points (Possibilities of use available ones). Map with other services as Population, Transport, Mobiles, etc. d. Consideration of Security Issues. e. Technical layout: General System. f. IT System.

Services and Sales Activity 4 11. Strategy 2. Set Up 1. Installation of necessary Infrastructure a. Locate Facilities, Equipment and others. 2. Internal System Evaluation. 3. Running the System to evaluate. 4. Limited test with Customer who can easily adapt to the new service. (Students, etc. ) 5. Promotion of the Service.

Services and Sales Activity 4 11. Strategy 3. Start Operation 1. Marketing Campaign. 2. Well prepared Customer Service Center. 3. Customer Survey for direct consideration of customer needs. 4. Be prepared in order to capture any need or requirement important.

Services and Sales Activity 4 12. Globalization Drivers • New forms of seamless mobility services: Citizens need flexible, individualized, seamless, comfortable and reliable mobility services. • Innovative approaches in city logistics: Freight distribution is one of the major concerns in cities. • Innovative demand-management strategies: Local authorities are confronted with increasing problems of congestion and pollution.

Services and Sales Activity 4 12. Globalization Drivers • Individualization and changing lifestyles (social): The still ongoing trends of individualization and changing lifestyles influence decisively transport demand. • Information and communication technologies (technology): Information and communication technologies have led to an important reorganization of production and services in time and space, key location factors being accessibility and connectivity.

Services and Sales Activity 4 12. Globalization Drivers • Urban structures: A complex bundle of factors is causing an ongoing suburbanization process, especially within and around big agglomerations. • Rising external costs of transport (economic): Rising external costs of transport are a heavy weight to Europe and the World.

Services and Sales Activity 4 13. Barriers on International Markets • Lack of political will (political): Sometimes a strong lobby for innovative services is still lacking and only developing slowly. • Lack of market information and high risks for innovators (economic): A barrier for the implementation of many innovative mobility services is the lack of information about the market and a lack of business cases. Innovators may face a high risk when implementing a new idea as it is difficult to assess the cost/benefit ratio.

Services and Sales Activity 4 13. Barriers on International Markets • Partial lack of adequate networks and infrastructure to integrate new seamless services (networks and infrastructure): In many places infrastructure that is a necessary precondition for the introduction of specific concepts is lacking. • Security and Vandalism: It seems some places are more likely to others to develop this kind of ideas. There is expected to create the value of this service as part of the culture.