September 2020 Albuquerque BDG Meeting BDG Meeting Topics

September 2020 Albuquerque BDG Meeting

BDG Meeting Topics Agenda • BDG Message – Jim Dearholt • COVID 19 – Auto. Care Best Practices • Sept. / Oct. Filter Offer Sales Driver Details • Auto. Tech “Virtual” Class Update • New Promotions & Programs • NAPA Expo – What’s new? • True Blue Update • NAPA Auto. Care Apprentice Program

COVID 19 – Best Practices NAPA_Auto. Care_Covid 19_Video_HD

Sept-Oct Sales Driver Promotion Details

Auto Tech Virtual Classes • Auto. Tech classes are currently being offered virtually at this time. • Upcoming class: Hybrid & EV High Voltage System. • Class Date: October 26 th

New Auto. Care Benefits Legal. Shield Small Business Services include: • • • Legal consultation on common business matters Contract & Document review Debt Collection assistance Legal Correspondence Trial Defense Services OSM– Optimized Social Media • • • The OPT-IN program will cost $7 per month with a $100 setup fee with no commitments. Participants who do not currently have a Facebook presence for their business, will receive the following: • Claimed Facebook listing Confirmation that business information is accurate Updated banner and profile photo if needed A specialist at OSM to answer any of their questions

New Auto. Care Promotions Robert_Petty@genpt. com

As of now NAPA EXPO is still a go this February. We are obviously aware of the SEMA and APEX shows being cancelled and are still monitoring every day. Updates will be given as soon as we get them. -Jason Mc. Mahon

NAPA Auto. Care Apprentice Program Attention BDG Members!!! • Have you registered your shop and your Apprentice? • How can we help to make this program successful? • What resources other than the ones provided would be beneficial? • Is there a peer shop having success in your market? Yes… Rio Rancho Imports, Randy Arndorfer, rtmka 2@yahoo. com.

Guest Speaker ► Joseph Procyk – Program Development Specialist ► NAPA HQ Auto. Care Support Team ► NAPA Auto. Care Apprentice Program

Apprentice Joe Procyk

Technician Shortage

The Shop Behind Apprenticeship § Mc. Neil’s Auto Care – Sandy, UT § Pete Mc. Neil and Master Technician Jake Sorensen wrote an Apprentice Program for their business § Successfully put through 4 Apprentice’s using program § New approach to recruiting technicians

Meet Jake Sorensen… INDUSTRY WINNER 2019 NAPA/ASE Technician of the Year Winner 2019 R+W Shop Employee of the Year Winner

NAPA Auto. Care Apprentice Program Classroo m Training Videos Autotech Classes Hands On Autotech e. Learning 9 2 4 Stages: Paid While They Learn Year Program: Go at Your Own Pace ASE Certifications Earned throughout

Stages of Apprentice Program 1 General Service Tech 1 Month 6 Earn ASE A 4 3 Months (A 4: Suspension ) 7 Electrical 3 Months General Service Tech 2 Months 3 Emissions Certification 3 Months Earn ASE A 5 3 Months (A 5: Brakes) 4 Earn ASE G 1 3 Months (G 1: General) 9 Diagnostics / Fuel Systems 3 Months 2 5 8 Earn ASE A/C Certification 3 Months

Resources to Get Started • Auto. Care Centers that sign up will receive an Apprentice Program Handbook • 36 page walk through of each step to get started on the program • Instructions on how to use and navigate the Autotech Online Training Portal

How to Find Apprentices • Local Ad – Find someone with the personality/work ethic first • Local Schools – Vocational or GED Programs • Post a job with tools available through NAPA Auto. Care • www. member. napaautocare. com • Filter programs by employee recruitment

Apprentice Tool Kit • Cost: $999 • Direct pass – through – No mark up • Partnership between NAPA and Auto. Care Centers to solve technician shortage • Customized Offering of Tools • Vetted through Auto. Care Council and Atlanta BDG • Provides ability to set Apprentice up with tools for success

FALL MARKETING CAMPAIGN We are budgeted to spend $8, 000 for Auto. Care Promotions • Option 1) Utilize Google Ad. Words, Re-Marketing and You. Tube to promote shops and drive traffic to autocarenm. com. This would include search ads, Re-marketing Display Ads for branding and video commercials on You. Tube. • Option 2) Use Google and Facebook to promote individual shops and autocare. com landing pages with video and shop specific ads. • Option 3) Utilize Cumulus Local Lookback in combination with a scaled down version of Option 2.