SENTROLI COMPANY RUM AND PECAN PIE By BJ

SENTROLI COMPANY: RUM AND PECAN PIE By: BJ Boldog, Stefan Parafink, Michael Coffey, and Brendan Boyte

RUM AND PECAN PIE Surveyed 400 people Asked them Overall Preference Purchase Intent Overall Appearance Overall Taste Glazed Pecan Topping Taste Rum and Pecan Filling Taste Vanilla Crust Taste Broken down into Total Respondents, Males, Females, and Respondents with an income of $45, 000 or more.

MAIN DIFFERENCES VS COMPETITION Larger pecan pieces in the filling, to provide a crunchier taste. Topping has more whole pecans, but less sugary glaze, for a true pecan/less sweet flavor. Pie crust that is flavored with vanilla, as opposed to a traditional dough flavored pie crust.

OVERALL PREFERENCE 70. 0% 60. 0% 50. 0% 40. 0% 30. 0% 20. 0% 10. 0% Sentroli Company 4. . . es ($ al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

PURCHASE INTENT PROBABLY OR DEFINITELY WOULD ORDER 35. 0% 30. 0% 25. 0% 20. 0% 15. 0% 10. 0% 5. 0% 0. 0% Sentroli Company 4. . . es ($ al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

OVERALL APPEARANCE 5 4 3. 5 3 2. 5 2 1. 5 1 0. 5 0 Sentroli Company ($ 4. . . es al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

OVERALL TASTE 5 4 3. 5 3 2. 5 2 1. 5 1 0. 5 0 Sentroli Company ($ 4. . . es al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

GLAZED PECAN TOPPING TASTE 5 4 3. 5 3 2. 5 2 1. 5 1 0. 5 0 Sentroli Company ($ 4. . . es al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

RUM AND PECAN FILLING TASTE 5 4 3. 5 3 2. 5 2 1. 5 1 0. 5 0 Sentroli Company ($ 4. . . es al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

VANILLA CRUST TASTE 5 4 3. 5 3 2. 5 2 1. 5 1 0. 5 0 Sentroli Company ($ 4. . . es al e m nc o he r. I al Fe m M H ig To ta l. R es po nd en t s es Leading Competitor

CONCLUSION Sentroli should not yet introduce the product Does not generate significantly higher positive purchase intent Or significantly preferred and equally strong purchase intent Some things were effective, some improvements need to be made Overall appearance Glazed pecan filling Vanilla crust taste