SENS BENIN MARX ABIDJI BENIN What is the
SENS BENIN MARX ABIDJI (BENIN)
What is the problem? • 65% of the youth are unemployed or underemployed in Benin • 35% attempt to or are willing to launch an agribusiness. Source: INSAE • 18, 500 new startups are created every year Source: Business Recording Board, Benin
What is the problem? • Only 5000 startups survive after 3 years • The causes: o Not investing into themselves or the company (marketing, business management…) o Running investable projects, but non-investable proposals o Copying what others are doing o Not managing electronic book-keeping and accounts o Not treating their employees as an asset o Low access to loans and equipments
The solution: Startups incubator and market consultancy
Current Market Landscape Practical Service quality The target SENS Benin Farmers training NGO Other business consultancy companies Universities Theoretical Unique service No. of services Holistic service
Target segment key trait Founders/startups Age range Young graduates & farmers Focused area Rural areas of Collines and Borgou Type of product Food processing, agricultural inputs, rural energy supply Decision maker Founders, entrepreneurs, local government and their financial partners, graduates schools’ presidents Criteria Practicability, quick access to market, impact (job creation and farmers connected)
Product manufactured products • • Services Training & one-on-one consulting entrepreneurship Business development Marketing product optimization loan assistance & leasing supply chain devlpment Networking Investor Ten-Slide Template
Scaling up Revenue structure Public funding Direct revenue 85% 60% 40% 15% 2016 From 2018 Investor Ten-Slide Template
Go to market strategy 35% Revenue sources from 2018 35% nc y in g ns ul ta ke t ar On e -o n- co M Tr a in in g 30%
Go to market strategy 2000 $ Advertisement -subscription system designing and training -Prospection and Identification of promising startups and founders - Aug-dec 2016 17000 $ Contract with 50 entrepreneurs/founders and 1 university -get certification of so what? who care? Why you ? -Build an online marketing platform - Jan-Dec 2017
Milestones ü Invested in strengthening and increasing our sales force from 20 to 40 ü Building video record success stories ü 5 startups ready to pay de service q still need expertise to strengthen team’s capacity through training & partnerships (purdue foundry, ISEEK & SAKSHAM)
Investment and use of proceeds $12, 000 is needed to: o Build an online marketing platform o Get certificate of So what? Who care? Why you?
Our Team Esther: finance/account Kemi: business coach Marx: Marketing Tony: Process design MPB: mentor Morest: Supply chain development
SENS BENIN THANKS FOR YOUR ATTENTION
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