SENA Partner Sales Training Oct 2005 www sena

SENA Partner Sales Training Oct 2005 www. sena. com

Sena Overview • Privately held company founded in July 1998 • Korea HQ in Seoul, Korea • US HQ California Office since 2003 • US Georgia Sales Office since 2004 • Number of Employees: ~35 worldwide • 2004 Revenue: ~$7 M • Number of Ports sold to date: ~Over 600 K ports 2

Products Overview • • 3 Terminal server/device server/console access server – Hello. Device Lite Series (1 -port) – Hello. Device Pro Series (1/2/4 -ports, 1/4/8 -ports for new PS) – Hello. Device Super Series(1 port w/o PCMCIA, 1/4/8 -ports with PCMCIA) – STS Terminal Servers (8/16 -ports) – VTS 400: 4 -port console access server Application-specific Connectivity products – IALink 100, IALink 100 -Modbus for industrial devices – Rhio 10: Ethernet I/O – Rhio 232: Serial I/O for terminal servers Wireless products – Parani 10: Bluetooth serial adapter – Parani 100: Bluetooth A/P (connects up to 7 Parani 10 s) – LS 100 W: 802. 11 b based device server Embedded Products – Nemo 10: The most cost effective Serial-Ethernet module on the market – HD 1100: DIO-Ethernet module – Board-only products for LS/PS/SS (1 -port only)

Terminal Servers, Device Servers and Console Access Servers Hello. Device LS 100 Hello. Device PS 100/200/400 Hello. Device PS 110/410/810 Hello. Device SS 100/110/400/800 STS 800/1600 VTS 400 www. sena. com

How Terminal Server (AKA Serial Device Server) Works? • Configuration#1 (PC-Terminal Server) PC Application via Virtual COM-Port Driver or Direct TCP/IP Ethernet Terminal Server RS 232/422/485 Serial Device • Configuration #2 (IP tunneling mode) Serial device RS 232/422/485 Terminal Server Ethernet Terminal Server RS 232/422/485 Serial device 5

Hello. Device LS 100 • Attach 1 RS 232 Serial device to 10 BT Ethernet • The most cost effective solution on the market • Enable access to the serial device via – Virtual COM port – Raw TCP • Configuration using Windows utility, Telnet, Serial console • List price: $99. 00 6

Hello. Device Pro Series (PS 100/200/400) • Attach 1, 2, 4 RS 232/422/485 serial devices to 10 BT Ethernet • Medium security (3 DES encryption, IP filtering) • Enable access to the serial device via – Virtual COM port – Raw TCP/UDP • Configuration using Windows utility, Telnet, Serial console • List price – PS 100 $149 (1 port) – PS 200 $249 (2 ports) – PS 400 $399 (4 ports) • For new customers, new PS products (PS 110/410/810) are always recommended 7

(2 nd Hello. Device Pro Series Generation: PS 110/410/810) • Attach 1, 4, 8 RS 232/422/485 serial devices to 10/100 BT Ethernet • LS functionality + Security/RFC 2217/Port Log & Event Handling • Highly secured applications (SSL, RC 4 Encryption) • Enable access to the serial devices via – Virtual COM port with RFC 2217 support (Seamless serial port emulation such as extra pin signal exchange, serial break signal, etc) – Telnet – Raw TCP/UDP • Port logging/Port event handling • Configuration using Windows utility, Telnet/SSH, Serial console, Web • List price – PS 110 $149 (1 port) – PS 410 $399 (4 ports) – PS 810 $595 (8 ports) 8

Hello. Device Super Series • • • 9 Attach 1, 4, 8 RS 232/422/485 serial devices to 10/100 BT Ethernet PSx 10 functionality + Customizability Run your own Linux application (Linux inside) User customizable web PCMCIA slots for extra storage, modem, dual Ethernet or Wi -Fi (except the SS 100) Highly secured applications (SSL, RC 4 Encryption) Enable access to the serial devices via – Virtual COM port with RFC 2217 support – Telnet – Raw TCP/UDP Port logging/Port event handling Configuration using Windows utility, Telnet/SSH, Serial console, Web, Linux shell List price – SS 100 $299 (1 port w/o PCMCIA slot) – SS 110 $399 (1 port) – SS 400 $795 (4 ports) – SS 800 $1195 (8 ports)

STS Terminal Servers • Attach 8, 16 RS 232 serial devices to 10/100 BT Ethernet • The same functionality with the SS except the customizability • PCMCIA slots for extra storage, modem, dual Ethernet or Wi-Fi • Highly secured applications (SSL, RC 4 Encryption) • Enable access to the serial devices via – Virtual COM port with RFC 2217 support – Telnet – Raw TCP/UDP • Port logging/Port event handling • Configuration using Windows utility, Telnet/SSH, Serial console, Web • List price – STS 800 $795 (8 ports) – STS 1600 $1195 (16 ports) 10

VTS 400 4 -Port Console Access Server • Attach 4 RS 232 serial consoles to 10/100 BT Ethernet • Windows 2003 Server Emergency Management Services support • Out-of-band management through dialin access or broadband network • Supports PC cards such as ATA memory, modem and wired/wireless LAN card • Enable access to the serial console via – Telnet – SSH • Supports strong security protocols such as SSH, RADIUS, LDAP, and TACACS+ • Port logging/Port event handling • Supports Secure Clustering up to 16 slave units • User-friendly configuration interface thru Web, Telnet or SSH • List price: $895 11

Terminal Server Feature Comparison 12 LS PS 100/200/4 00 PS 110/410/8 10 STS SS VTS # of Serial Ports 1 1/2/4 1/4/8 8/16 1/4/8 4 Serial I/F RS 232/422/4 85 RS 232/422/ 485 RS 232 Serial Protocol Raw TCP Raw UDP Telnet Raw TCP Raw UDP Telnet SSH RFC 2217 (Pin status exchange with Serial/IP) No No Yes Yes No (No Serial/IP) Encryption None 3 DES SSL/RC 4 SSL/3 DES SSH Port Logging/Port Event Handling No No Yes Yes Network I/F 10 BT 10/100 BT User Customizability No No Yes

Terminal Servers Price Comparison ($ per port) 13

Application Specific Products IALink 100 -Modbus Rhio 10 Rhio 232 www. sena. com

IALink 100 • Industrial Automation version of the PS 100. • More resistant to electronic surges. • More suitable for DIN rail mounting. • List price: $249 15

IALink 100 -Modbus • MODBUS/RTU or MODBUS/ASCII to MODBUS/TCP converter • Both of MODBUS/TCP master and slave mode support • Up to 8 MODBUS/TCP masters can be connected simultaneously • Up to 8 MODBUS/TCP slaves can be connected simultaneously • List price: $249 16

Rhio 10 • Enable Digital I/O and Analog inputs monitored/controlled via Ethernet • 10 BT Ethernet I/O • 12 optically isolated digital inputs (0 ~ ± 24 V) • 10 digital relay outputs, Max. 220 V level • 4 channel 10 -bit resolution analog inputs for basic data acquisition • Basic programmable logic output functions such as AND, OR, NOT and Delay • List price: $299 17

Rhio 232 • Attached to the serial port of a terminal server to enable Digital I/O and Analog inputs monitored/controlled • 1 RS 232 port • 12 optically isolated digital inputs (0 ~ ± 24 V) • 10 digital relay outputs, Max. 220 V level • 4 channel 10 -bit resolution analog inputs for basic data acquisition • Basic programmable logic output functions such as AND, OR, NOT and Delay • List price: $249 18

Wireless Products Parani 100 LS 100 W www. sena. com

Parani 10 • Bluetooth serial adapter • RS 232 serial cable replacement when used as a pair • Interoperability with Bluetooth enabled PDA, laptops etc. • Nominal 100 m working distance, up to 1200 m using patch antenna • Easy to use Windows configuration tool • List price: $109 20

Parani 100 • Bluetooth Access Point (up to 7 points) • Connects Bluetooth devices to 10/100 base-T Ethernet Network • Supports data rate of Max. 723 Kbps with greater than 150 m range • Supports Bluetooth profiles for Serial Port, LAN Access, PAN and Dial up Networking • Easy to use Windows configuration tool • List price: $389 21

Parani 10/100 Connection Architectures Connection Architecture #1 Serial Device Parani 10 Serial Device Connection Architecture #2 Serial Device Parani 10 Bluetooth Enabled PC/PDA Connection Architecture #3 Serial Device Parani 10 … Serial Device 22 Parani 100 PC

LS 100 W • Attach 1 RS 232 serial device to 802. 11 b Wireless Ethernet • 128 -bit WEP • Supports Ad-hoc mode & Infrastructure mode • Serial speed up to 115 Kbps • List price: $179 23

Embedded Products Nemo 10 HD 1100 Board-only version of LS/PS/SS www. sena. com

Nemo 10 • UART interface for device communication • 10 Base. T Ethernet for network communication • Data Rates up to 115 Kbps • Starters kit: Nemo 10 SK (Includes: Nemo 10 + Demo board) • List price – Nemo 10: $25 for qty 1~99, $19. 95 for qty 100+ – Nemo 10 SK: $169 25

HD 1100 • 16 TTL input/16 TTL output 10 BT Ethernet interface • Micro web server • HD 1100 SK (Starter’s kit) – HD 1100 + Demo board carrying HD 1100 – Only required for the first time development • List price – HD 1100: $119 – HD 1100 SK: $169 26

Board-only version of LS/PS/SS • LS 100 B – Board-only version of the LS 100 – List price: $69 • PS 100 B – Board-only version of the PS 100 – List price: $119 • SS 100 B – Board-only version of the SS 100 – List price: $269 27

Software Products Hello Device Manager Serial IP TTYD/VTTY HD Universal. Comm www. sena. com

Hello Device Manager • Windows utility program to probe & configure Sena products on the network even their IP addresses were not set correctly 29

Serial IP • Com-port redirector for Windows O/S • Windows 98/ME/2000/NT/XP • Special Version of Serial IP for Sena Products 30

VTTY • Virtual COM-port driver for Linux 31

HD Universal. Comm • Utility tool to test Serial Device Server Communications (Windows Based Utility) 32

Summary www. sena. com

Product Categories • Terminal Servers, Serial Device Servers and Console Access Servers – Terminal Servers/Device Servers • LS 100, PS 100/200/400, PS 110/410/810, SS 100/110/400/800, STS 800/1600 – Console Access Server • VTS 400 • Application Specific Servers – IALink 100, IALink 100 -Modbus, Rhio 10/232 • Wireless Device Servers – Parani 10, Parani 100, LS 100 W • Embedded Device Servers – Nemo 10, HD 1100, LS 100 B/PS 100 B/SS 100 B • Software Products – Serial IP, VTTY, HD Manager, HD 1 x 00 configuration utility, HD Universal. Comm 34

Typical Applications • IT/Telco such as PBX/Router/DSLAM remote management • POS/Retail • Industrial Automations • Building Automation/Hospitality such as Access Control • Home Automation • Medical Automation • Gaming Industry, Etc. 35