Selling your home with Shelley Tourangeau Shelley Tourangeau




























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Selling your home with Shelley Tourangeau
Shelley Tourangeau • 5+ years in the business • Awards Earned - Directors Platinum Award & The Diamond Award • 5+ years Licensed Mortgage Associate • 13+ years Accounting Background • Excellent Communicator • Outstanding Negotiator • Detail Orientated • Fabulously Organized • Happily Personable
The Local Experts Macdonald Realty, B. C. owned and operated for over 70 years. Offices • 19 across B. C. | 1 Shanghai, China Sales Associates • 950 REALTORS® Representation Sales Volume • 30+ languages spoken • $6. 36 billion (2014)
Our Suite of Services Residential Sales & Luxury Home Marketing Commercial Sales & Leasing Western Canada’s largest integrated real estate firm Project Marketing Property & Asset Management Strata Management Mortgage Services Canadian Real Estate Investment Centre in Shanghai
Our Network Outranks Them All Macdonald Realty is a member of Leading Real Estate Companies of the World®, a global network of independent real estate brokerages. Together we form the #1 network in North America.
Our Global Partners Sales Associates Offices Countries • 120, 000 • 3, 500 • 50+ worldwide Sales Transactions • 1. 2 million (2013) Sales Volume • $321 billion (2014)
Property Marketing Plan A comprehensive marketing plan using traditional and online marketing resources customized to gain the maximum exposure for your home.
Marketing through our Professional Network Real estate professionals represent a large network of interested buyers. Our first step is to tell them about the new listing using these methods. Office Meeting NEW LISTING REALTOR® Tour Company Email Announcement
Attracting the Public Make your home stand out in the crowd with distinct signage and professional marketing materials that leave a lasting impression with buyers. ØFor Sale Signs ØPublic Open House ØProfessional Marketing Materials
Social Media Advertising Attracting the Public via online social media avenues. My next step is to tell everyone about the new listing using these methods. Brokerage Facebook Page NEW LISTING REALTOR® Facebook Page REALTOR® Twitter Page
Online Marketing 90% of buyers start their search online. How your home presents online, and where it is showcased, are critical to attracting potential buyers. WWW. REALTOR. CA WWW. MACREALTY. COM WWW. REW. CA MLS® exposure & the #1 search site in Canada Website for B. C. ’s largest integrated real estate firm A top site in the lower mainland with 1 million views per month
Online Listing Distribution Whistler Question Your listing is also featured on THOUSANDS of other real estate websites in the city. PLUS… Burnaby Now Delta Optimist Vancouver Courier Langley Advance Community Newspaper Websites (via REW. ca) Tri-Cities Now News Maple Ridge Times Royal City Record (New West) Surrey Now Coast Reporter (Sunshine Coast) Richmond News North Shore News
Listing Photography & Measurements Good photos are critical for reaching buyers online and in all our marketing efforts. I use a professional photographer who provides us with 20 high resolution images. I use a professional floor plan company who takes accurate measurements of your property thus allowing us to provide prospective buyers with floor plans of your home.
Reaching the Chinese Buyer With an office in Shanghai, Macdonald Realty is uniquely positioned to market your home to buyers in China. macrealty. cn Listings behind the Great Firewall Property Shows Presentations to Chinese Buyers Chinese Social Media Weibo, We. Chat & QQ Luxury Homes Magazine Chinese Edition Shanghai Office Jing’an District
Where Buyers Found the Home they Purchased Let’s compare our marketing plan with how buyers find homes. Internet Real Estate Agent From the National Association of REALTORS® 2014 Profile of Home Buyers and Sellers.
My Targeted Marketing Plan Marketing Activity Frequency Target Audience Office Meeting & Email Announcement Once REALTORS® in my office REALTOR® Tour Weekly Other real estate professionals For Sale Sign on Property Ongoing Public driving by / Neighbours Public Open House Weekly Active Buyers Marketing Brochures Ongoing Buyers at Open House or showings Just Listed Flyers/Postcards Once Your neighbours, their friends and family Social Media Avenues Ongoing Thousands of Public Online Audiences MLS® Multiple Listing Service & REALTOR. ca website Ongoing Other real estate professionals & the public Thousands of other websites including macrealty. com, rew. ca and my website Ongoing Local buyers Exclusive on Macrealty. cn (China) Ongoing Mainland Chinese Buyers (behind the firewall) Luxury. Portfolio. com, juwai. com & WSJ. com (Luxury product only) Ongoing International Luxury Buyers Luxury Homes Magazine (Luxury product only) Quarterly Local and international real estate brokerages and clients
Luxury Home Advantage 2014 2013 Macdonald Realty is a leader in B. C. ’s luxury market. 2012 • B. C. ’s most expensive condo sale at $19 million dollars • Over 750 sales over $1 million dollars • 73 sales over the $3 million dollar mark, with our top home sale at $17 million dollars
Macdonald Realty Luxury Homes Magazine Quarterly Publication 5000+ Distribution English and Chinese Print and Digital Editions
International Exposure for Luxury Homes These sites target international luxury buyers online and are exclusive to Macdonald Realty amongst a select few Canadian brokerages. WWW. LUXURYPORTFOLIO. COM WWW. JUWAI. COM WWW. WSJ. COM/REALESTATE 3 million visitors per year Traffic from 200 countries China’s #1 property portal 1. 9 million annual page views Searchable at the Wall Street Journal Online
Luxury Portfolio Brand Advertising We partners with Luxury Portfolio to drive maximum exposure to the luxuryportfolio. com website and ultimately to Macdonald Realty.
Luxury Portfolio gives us The Edge. The difference is that our membership is “By Invitation Only” in the Luxury Portfolio network based on a proven track record in the luxury market. • • 120, 000 associates 3, 500 offices 50 countries $321 billion in sales(2014) • • 14, 000 associates 700 offices 49 countries $70 billion in sales(2014) • • 27, 900 associates 950 offices 46 countries $106 billion in sales(2013)
3 Keys to Preparation for Sale Repairs Staging Cleanliness
Pricing and Preparation
Buyers Interest To first “try it at a higher price”, would fail to take advantage of the initial interest a “New Listing” naturally generates when it first goes on the market. 1 2 3 4 5 Ø Pricing accurately from the beginning is critical.
Keep Focused on our Goal YOUR HOME OUR GOAL D L O S To achieve the best possible price for your property in the most efficient manner.
Home Selling Process PROFESSIONAL CONSULTATION WITH YOUR AGENT AGREEMENT TO LIST PROPERTY ENTER INTO AGENCY RELATIONSHIP & SIGN MLS ® CONTRACT ADVICE HOW TO OPTIMIZE SHOWINGS IMPLEMENT MARKETING PLAN (NETWORK, PUBLIC, ONLINE) SHOWINGS TO PROSPECTIVE BUYERS & AGENTS SUBJECTS REMOVED AGENT LIASES WITH BUYER/AGENT TO SATISFY SUBJECT CLAUSES INSPECTION AND/OR APPRAISAL ACCEPT OFFER, LIKELY WITH SUBJECT CLAUSES NEGOTIATIONS PRESENTATION OF OFFERS ARRANGE FOR MOVERS, INSURANCE, MAIL & UTILITIES ETC COMPLETE CLOSING DOCUMENTS & TITLE TRANSFER WITH LAWYER OR NOTARY COMPLETION DATE POSSESSION DATE
My Guarantee to you as your REALTOR® ü An Informed Asking Price ü Powerful Partnerships ü Actively Marketing Your Home ü Up-To-Date Information ü A Dedicated Advocate ü Support with Sales Negotiations ü After Sale Service
Thank you. Any Questions? Shelley Tourangeau, 778 955 SOLD (7653), shelley@dreamzrealty. com, www. dreamzrealty. com Macdonald Realty Ltd. 5 C-2662 Austin Avenue, Coquitlam BC This communication is not intended to cause or induce breach of an existing agency agreement. All material in this document, unless otherwise stated, is the property of Macdonald Real Estate Group Inc. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law. Copyright © 2015 Macdonald Real Estate Group Inc.