Selling Power Blox TM For Distributor Rep and
Selling Power. Blox. TM For Distributor, Rep, and Sales Use Only 11/14/06
The Value of Power. Blox. TM § Integration § Lower Component Count § Internal synchronous FET § No need to specify FETs 12 Amps § Power Density § 7 X 4 mm DFN up to 12 Amps § 12 Amps in 7 cm 2 § 8 mohm FET in 12 Amp device § >94% efficient § Support § Power. Blox. TM Lab § Demo Boards § 24/5 Live Support 2 Company Confidential 7 cm 2
Power. Blox. TM vs Controllers and FETs § Customer § “I like your Power. Blox. TM but my controller is $0. 60 and the FETs are $0. 30, so my solution is $0. 90. I would be willing to look at your part if the price is the same or lower” § Sales § “Sipex’s SP 613 x series controllers are very competitive and have some nice features, I could probably help you cost reduce with these. ” § Power. Blox. TM are not priced to compete with discrete solutions § The customer must value those items on the previous page 3 Company Confidential
Where to Sell § Industrial § Package could be a barrier § Medical § Communication Infrastructure § Servers § Embedded systems – good possibilities here § Package and price are no barrier relative to other segments 4 Company Confidential
The 1 K Prices § Higher Current Higher Price § Higher Frequency Higher Price 5 Company Confidential
Competition – Only LT and Sipex >4 A 6 Company Confidential
Competition – 1 K Pricing vs Value 12 A 6 A 6 A 3 A Competition Tough 7 Company Confidential 8 A
SP 765 x and SP 766 x differences § Over Current Protection (OCP) §SP 7650/1/2/3/5 do not have current limit §SP 7661/2/3 do have current limit §Current limit is NOT a value driver §SP 766 x current limit may not be used above 3. 3 Vout § Single Supply Operation §SP 765 x need an external 5 V supply to power the internal circuits §SP 766 x have an internal LDO and can operate from 5 V to 22 V § Input Operating Voltage §SP 765 x can operate to either 20 V or 28 V §SP 766 x can operate to 22 V §There is no difference in value between 20 V and 22 V, but 28 V may command a slightly higher value to serve 24 VDC applications § Slightly improved efficiency 8 Company Confidential
SP 766 x Tricks and Hints § SP 766 x current limit function limits Vout to 3. 3 V, but if disabled, Vout is not limited § If current limit is connected and the output is set for 5 V, the part may be damaged. § The datasheet tells the customer about the 3. 3 V limitation on OCP function § SP 766 x needs close attention to layout to prevent highly negative ringing on the switch node. An app note should be available soon to address this. 9 Company Confidential
Power. Blox. TM Roadmap – New Features § Reduced external component § No external compensation § No 3 -4 less external components for current limit § Current limit can be used on entire output voltage range § TTL enable pin § PGOOD flag § Available 10/07 10 Company Confidential
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