Selling Direct Building Your Community Ram Venkatesh EVP
Selling Direct & Building Your Community
Ram Venkatesh EVP - Global Business Strategy Kathy Wiess Director of Sales
What is Qbend? A platform that enables publishers to sell e. Books under their own brand, with their own pricing, in a way they choose to maximize their digital presence.
e. Store S. N. A. P. For Consumers For Publishers Digital sales Content re-use
Publisher’s Content Management System Feeds Into PRINT AMAZON S. N. A. P. i. TUNES STORES Publisher’s Reporting Systems Data Feed OTHER RETAILERS
What are we going to talk about? Building your own brand Establishing your own digital strategy Developing your own community of readers Providing diverse services to your consumers
When do you need your own brand? Cater to a niche segment Offer supplementary services Build content repositories beyond books Ready to expand your markets
Key features of e. Book sales
Each book is different Purchase options (buy/rent) Social interactions book Granular content & supplements Customized metadata
Do not confine to one ecosystem Your Brand Community Amazon Kindle Apple i. Tunes B&N Nook Production and Marketing
Localize! Branding Pricing Languages Payments Analytics
Benefits
Why your own brand? Digital sales is inherently different Print Publisher 1 Distributor 2 Digital 4 Retailer 3 Consumer
Why your own brand? Can provide an enhanced experience vs
Why your own brand? Build a community that talks about your books
Pricing Control pricing Better share on revenues Market-driven pricing Discounts and promotions Selling direct = no middlemen
Content choice Content across devices Chapters, articles Rentals Custom books Institution delivery
Content Unbundling Multiple books Publisher Content College Professor S. N. A. P. One book All relevant course content Professor’s notes & exercises Students
Retail channel management Mobi. Pocket, Kindle Format 8 Amazon Kindle Store Barnes & Noble S. N. A. P. Apple i. Tunes EPUB 3 EPUB Other Retailers PDF, XHTML, HTML 5, IMS Content Package
Increasing your digital presence
Key milestones Facebook Twitter Pinterest Goodreads Print books Website Online ads Community ads Discounts Promotions Contests Freebies Conversations Social hub Target Advertise Entice Engage Start Over Behaviorpatterns Blocks Popularity Analyze
Sample Analytics Who are likely to buy your books? What are their expectations in terms of pricing? How connected are they? Is there a larger opportunity?
Questions & Discussions Meet us Visit us Email us www. qbend. com/about sales@qbend. com Booth B 9
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