SelfServing Bias The tendency to perceive and present

Self-Serving Bias • The tendency to perceive and present oneself favorably Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -1

Explaining Positive and Negative Events Self-Serving Bias • We take credit for our success • We do not take credit for our failures - Most people see themselves as better than average Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -2

The many faces of self-serving bias include: Self-Serving Bias • Ethics • Professional Competence • Virtues • Driving • Intelligence • • • Tolerance Prenatal Support Health Insight Freedom From Bias Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -3

Unrealistic Optimism Self-Serving Bias • Illusory optimism increases our vulnerability • However, optimism beats pessimism - Self-efficacy - Health - Well-being Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -4

False Consensus and Uniqueness Self-Serving Bias • False consensus effect - Our opinions are held by most others Freud’s Projection Defense Mechanism • False uniqueness effect - Our talents and moral behaviors are unusual Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -5

Self-Serving Bias • Reflections on selfefficacy and selfserving bias – The self-serving bias as adaptive – The self-serving bias as maladaptive – The group-serving bias Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -6

How Self-Serving Bias Works Self-Serving Bias Copyright © 2012 by The Mc. Graw-Hill Companies, Inc. 4 -7