SelfPublishing Tools APIs Books in Browsers October 2011

Self-Publishing Tools & APIs Books in Browsers - October 2011 Miral Sattar @bibliocrunch | @miralsattar miral@bibliocrunch. com 0

My Journey so far in Publishing “Media companies are falling behind because they're failing to adapt their business models to what consumers want. ” Miral Sattar, Founder of Biblio. Crunch. com • B. S. Computer Engineering, Columbia • M. S. Digital Publishing, NYU • Software Developer for 7 years • 4+ years at TIME – Senior Product Development Manager – Launched digital initiatives (video, apps, blogs, e-books) Recognized a need in the e-book space! • Left TIME to launch Biblio. Crunch. com • Biblio. Crunch. com – community platform where you can create e-books and bookazines on the fly 1

Digital publishing is expected to grow to $2. 7 B by 2013, nearly nine times larger than 2009 400 $ 3 500 381 350 $ 3 000 $ 2 722 300 $ 2 500 271 CAGR=72% 250 $ 2 079 200 $ 2 000 175 $ 1 500 $ 1 436 150 103 50 $ 1 000 $ 894 100 34 $ 500 $ 313 • E-book unit sales will skyrocket. By 2013, U. S. consumers will purchase 381 million e -books, roughly four times the amount they purchased in 2010. • E-books will bring in substantial revenues. In the next three years alone, e-book sales will grow at a CAGR of 72 percent to reach nearly U. S. $2. 7 billion by 2013. $- 0 2009 2010 Total US E-book Sales (Millions) 2011 2012 2013 Total US E-Book Revenue (Dollars) 2 Source: Yankee Research Group, 2011

How can Authors and Publishers reach higher/repeat engagement with their target audience? 3

Add additional content creators Additional content creators • Bloggers • Journalists • Tweeters • Foursquare users who recommend Traditional content creator • Face-book Commentators • Author/Writer • Google users • Linked. In users • Reviewers (e. g. Yelp, Trip. Advisor, Foodspotting) 4

Put customers (readers) at the center of your business By leveraging self-publishing tools and APIs! Author Readers/ Authors Readers • Customers/Readers matter as much as what you publish • Enable readers to participate in the book development process • Today we act and behave in groups online in social networks • Understand the community dynamics that surround your readers/customers 5

Self Publishing Desktop Tools: e. Pub, mobi, PRC Kindle. Gen • Calibre – Free, open source e-book library management and conversion • In. Design – Adobe In. Design is a software application produced by Adobe Systems • Sigil – WYSIWYG editor for your e. Pub files • Pages – Let’s you export your document into e. Pub • Kindle. Gen –Command line tool used to build e-books that can be sold through Amazon's Kindle platform. 6

Validation Tools: e. Pub, mobi, PRC • Bookworm – read e. Pubs online and validate them • e. Pub validator – web-based e. Pub validation (threepress. org) • Calibre – desktop publishing tool that will let you edit and validate the ebooks • EPUBCheck – updated last month to validate EPUB 3 7

Book App Tools: HTML 5 based • pugpig- HTML 5 publishing tool that let’s you publish HTML 5 e-books & magazines • Baker Framework – HTML 5 e-book framework to publish interactive books and magazines • Laker – framework for designing digital publications in HTML 5 8

Various APIs: users contribute content 9

Leverage API’s to create HTML 5 e-books: Case Studies 10

Case Study #1: Integrate location-based API’s in travel guides Travel Guides • Unlock a TIME badge when you check into a location via foursquare • Launch Google Maps within the e-book • Pull in Trip. Advisor or Yelp reviews into guide books while you visit a location

Case Study #2: Integrate social media APIs into e-books • Integrate Twitter photos for community • Integrate Face-book • Integrate flash fiction streams 12

Case Study #3: Create e-books from UGC • Create food guides, exercise guides, best of guides • Use reader recommended dishes to create food guides • Pull in recipes and reviews • Showcase user photos of food they’ve cooked 13

Case Study #4: Leverage news content APIs You can already leverage news orgs APIs to create cool apps, why not to create contextual content in e-books? 14

By using self-publishing tools and leveraging API’s: • You redefine the content creator • Stay on the cutting edge of e-book production • Reach higher engagement with target audience • Get automatic feedback with e-books or app books • Create community & social elements within the e-books themselves 15