Select Post Select Post Select Post lifestyle data
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Select Post
Select Post • Select Post : « lifestyle » data since 2005 … • … has more than 710. 000 adresses of Belgian households who filled out the survey • bpost has very extensive of information for segmented targetting • 2 waves of 300. 000 families in 2011. 1
Select Post How to participate as an organisation • Address rental • Inforequest • Sponsored question • Insert 2
Select Post address rental • Based on specific criteria : select your own target group • Advantages þ Large choice of addresses (1 household up to 7) þ Large choice of criteria (2. 500 like hobbies, banking, holidays, cars…) þ Very reactive file: up to 50% more result then other media sources þ Regular Updates – recent information 3
Select Post inforequest • « Select Post families ask you for information (catalogue, visit, …) » • Avantages þ Prospects you can’t ignore þ Visibility / full personnalisation of your message þ 300. 000 families contacted/year þ You only pay for collected address 4
Select Post sponsored question • « Add your own question in the Select Post Survey » • Advantage þ You know who specifically is interested in your service þ Ideal base for acquisition campaigns þ 300. 000 families contacted/year þ Better insight into your prospects þ Enrichment of your customer database þ You only pay for collected addresses þ Exclusivity on the address when you insert your name in the question 5
Select Post insert • « You can insert a flyer, promotion, a sample in the Select Post enveloppe» • Advantages þ Visibility / full personnalisation of your message þ Important household penetration : 300. 000 families/campaign þ Possibility to offer a promotion (ex. with Maxiresponse) þ Possibility to segment and/or personalise your target 6