Segmentation Magazine Assignment Please read the instructions I

Segmentation Magazine Assignment Please read the instructions! • I have attached 3 examples of advertisements that relate to psychographics, demographics, and geographic. • I want you to use a magazine to search and find advertisements for each topic. • Cut out the entire Advertisement and you are to find two of each. Make sure when you are going to cut out an ad you can explain why it is a Demographic, Psycho or Geographic ad. • • • Demographic = targets a specific group of people…. Age, gender, race, etc…. (Who) Psychographic = targets people’s attitudes, values, thoughts etc… (Why) Geographic = a location, a climate region, etc… (Where) • You need to write a short paragraph / 2 to 3 sentences for each ad explaining what the ad is, why it is demographic / psychographic / geographic and who you think is the target market. Write this all on one piece of paper in their best handwriting or typed. • Do you best to complete in class on Friday. If you do not complete in class, make sure you complete it at home and come back to class on Tuesday with 2 examples of each segment. We will make a poster with your work on it next class period.

Demographics • An example of a product that is typically targeted to women.

• Winter Clothes is the example ad.