Section II Store Your Bricks Londons Creative Economy
Section II Store Your Bricks London's Creative Economy: An Accidental Success? The first thing to state is that there is little doubt that London functions as a “global city”, and indeed many of the factors about London are inseparable from that status. The size of London's economy is equivalent to that of many national economies. It is renowned as a global centre for international business and is dominated by the service industries, such as finance and business, the public sector, tourism and hospitality, and the creative and cultural sectors.
Section II Store Your Bricks A city like London appears to embody the notion that the public cultural realm, in its built environment, its subsidized arts and culture and its public education. It has a dense and symbiotic relationship with the “market facing” creative industries.
Section II Store Your Bricks The success of London and the UK's creative industries are intertwined. The creative and cultural sectors are an apex part of the knowledge economy, where the combination of ever increasing computer power and highly educated people has led to knowledge becoming a new factor of production.
Section II Store Your Bricks The way that knowledge about how to improve the production process and how to develop the use, purpose and value of any product or offering so that it can be speedily co-created, reinvented and redefined in a reflexive way is unique in our times.
Section II Store Your Bricks Two generations of better education for all has increased the sophistication of the demand process among consumers. People want to enjoy a greater degree of intangible and emotional value from the goods and services they buy and consume. So do businesses and organisations. Art, entertainment, craft, brand style values matter more to those who consume them.
Section II Store Your Bricks That is why the creative and cultural sectors are so important. And what is important to those sectors is the place in which they engage, exchange ideas and trade. No discussion of the creative and cultural sectors can thus ignore the central role of London.
Section II Store Your Bricks One of the central messages of this piece has been that if London's creative industries are to going to prosper in the future, London needs to turn inwards as well as outwards. Inwards in the sense that we need a more sophisticated understanding of London's creative industries ecology and in turn a more imaginative approach to strengthening its home foundations.
Section II Store Your Bricks It is only by better understanding the uniqueness of London's creative industries, and therefore how best to nurture them, London could become the world's creative broker. London will then begin to be able to turn outwards and exploit a global role in ways that will actively nurture the sustainability of its creative asset base.
Section II Store Your Bricks If that's the challenge, how can the home foundations and global reach of London's creative economy be simultaneously strengthened? Analysing London's strengths and weaknesses might also help policymakers to understand which parts of the creative industries are likely to thrive in the capital and which are more likely to relocate in the rest of the UK or globally.
Section II Store Your Bricks In addition, London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. This may be about encouraging the development of specialist legal services, for example, concerning intellectual property and commercial licensing across the burgeoning array of content and delivery forms that characterize the creative industries.
Section II Store Your Bricks London's creative economy is both more fragile than is often acknowledged, but also that London needs to work a lot harder to actively reimagine its creative future if the current trajectory of success is to be maintained and the benefits shared. This is an important moment for the creative and cultural industries. It is vital that we all grasp the challenges and tackle the failures to ensure these critically important sectors continue to grow and flourish.
Section II Store Your Bricks Practice What You Learnt Task 1 Comprehension Check Choose the best answer according to the text.
Section II Store Your Bricks Which of the following statements about London is NOT true? A. London functions as a “global city”, and indeed many of the factors about London are related to the status. B. The size of London's economy is equal to that of many national economies.
Section II Store Your Bricks C. It is famous as a global centre for international tourism. D. It is dominated by the service industries, such as finance and business, the public sector, tourism and hospitality, and the creative and cultural sectors. C me Click
Section II Store Your Bricks Which of the following descriptions is TRUE? A. The creative and cultural sectors are less related to the economy. B. The combination of ever increasing computer power and highly educated people has led to knowledge becoming a new factor of production.
Section II Store Your Bricks C. Knowledge can improve the quality and develop the use, purpose and value of any product. D. Knowledge can be slowly co-created, reinvented and redefined in a reflexive way. B me Click
Section II Store Your Bricks Why do people want to enjoy a greater degree of intangible and emotional value from the goods and services? A. Because people who received better education have the complex demands that they matter the intangible and emotional value a lot. B. Because people who received better education need the high quality products which have the intangible and emotional value.
Section II Store Your Bricks C. Because people who received better education always buy the most expensive products which have the intangible and emotional value. D. Because people who received better education refuse to buy the cheapest products which are lack of the intangible and emotional value. Click A me
Section II Store Your Bricks How can London become the world's creative broker? A. It is not only better understanding the uniqueness of London's creative industries, but also know how best to nurture them. B. Analyzing London's strengths and weaknesses might help it become the world's creative broker.
Section II Store Your Bricks C. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. D. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally. A me Click
Section II Store Your Bricks How to ensure these critically important sectors continue to grow and flourish? A. London needs to work harder to actively reimagine its creative future if the current trajectory of success is to be maintained and the benefits shared. B. London remains in a strong position to develop the complementary services that support the creative industries both within London and globally.
Section II Store Your Bricks C. London should grasp the challenges and tackle the failures to ensure these critically important sectors continue to grow and flourish. D. London can encourage the development of specialist legal services to ensure these critically important sectors continue to grow and flourish. C me Click
Section II Store Your Bricks Task 2 Vocabulary and Sentences (1)Match the words on the left with their meanings on the right.
Section II Store Your Bricks ① inseparable A. to take part in a particular activity, especially one that involves competing with other people or talking to them ② nurture B. famous and admired for a special skill or achievement ④ engage C. to use a situation so that you get benefit from it, even if it is wrong or unfair to do this D. be incapable of being separated or divided ⑤renowned E. be capable of continuing for a long time ⑥ prosper F. to be successful, especially by making a lot of money G. the most basic part of something from which the rest of it develops H. things combine well together or look attractive together, often because they have different qualities I. to be the best possible example of a particular idea, quality or principle ③strengthen ⑦ foundation ⑧ thrive ⑨complementary ⑩ embody exploit sustainability J. to make a feeling, decision, relationship, etc. stronger or more powerful. K. to become very successful, happy, or healthy L. to help a plan, idea, feeling etc. to develop
Section II Store Your Bricks (2)Complete the sentences with the words from above. Change the form if necessary. Click me Chelses Harbour renowned _____ for its fashionable restaurants. Creative people are usually very determined and Click me thrive _____ on overcoming obstacles. Click messss strengthens Nicotine is the substance that reinforces and _____ the desire to smoke.
Section II Store Your Bricks engaged Click me Her team knew they were _____ in work of great imortance. Click ssssmse inseparable Britain's economic fortunes are ______ from the world situation. Click me prosper The business continues to _____.
Section II Store Your Bricks exploit Click me We need to _____ every opportunity for media coverage. Click me foundation The first two years of study provide a solid_____ in computing. Following the inspiration of Saint Patrick we have to Click me nurtured accept their faith has been ____ in a different culture.
Section II Store Your Bricks Click me complementary The school's approach must be ________ to that of the parents. The global food system is dysfuctional both from a health Click me sustainability and ______ perspective. Click me embodied The spirit of hope is _____ in the character Anna.
Section II Store Your Bricks (3)Rewrite the following sentences after the model. The school is very special to him. He studied in the school many years ago. What is special to him is the school in which he studied many years ago. Click me __________________________________
Section II Store Your Bricks The village is very strange to her. She was born in the village in 1990. What is strange to her is the village in which she was Click me born in 1990. __________________________________ The city is very familiar to me. I have worked in the city for nearly three years. What is familiar to me is the city in which I have Click me worked nearly three years. __________________________________
Section II Store Your Bricks Cindy's room is the same size as her parents' room. The size of Cindy's room is equivalent to that of her Click me parents' room. ________________________ The evening paper is the same size as the morning paper. The size of the evening paper is equivalent to that of Click me the morning paper. _________________________
Section II Store Your Bricks The Great Barrier Reef is roughly the same size of Japan. The size of the Great Click Barrier me. Reef is equivalent to that of Japan. _______________________
Section II Store Your Bricks Western people like celebrating some important festivals, such as Christmas and New Year. Chinese people also like celebrating these festivals. Western people like celebrating some important festivals, such as Christmas and New Year. So do Click me Chinese people. ________________________
Section II Store Your Bricks David's father has the habit of drinking. David has developed the habit of drinking, too. Click me David's father has the habit of drinking. So does David. ________________________ Dogs are human being's friends. Cats are human being's friends, too. Click me Dogs are human beings friends. So do cats. _______________________
Section II Store Your Bricks We make everything ready ahead of time. It is very vital. Click me It is vital that we make everything ready ahead of time. __________________________
Section II Store Your Bricks Every pupil should be able to understand the rules of school. It is very vital. It is vital that every pupil should be able to understand Click me the rules of school. _________________________
Section II Store Your Bricks These application forms are sent back as early as possible. It is very vital. Click me It is vital that these application forms should be sent back as early as possible. __________________________
Section II Store Your Bricks Task 3 Translation (1) Translate the following passage into Chinese. In the past, many organisations have been able to survive even with very limited amounts of innovation. They focus on providing quality products and simply update them to a level that maintains their competitiveness in the market.
Section II Store Your Bricks However, some trends that drive the innovation process have emerged recently. Due to factors such as globalization and outsourcing( 业 务 外 包 ) , there is an increased push to improve efficiency and effectiveness. Organsiations require innovative processes and management that can drive down costs and improve productivity.
Section II Store Your Bricks Consumer expectations also drive the amount of innovation in the market. Customers are used to products that continually improve and make their life easier. Essentially, customers won't accept mediocrity(平庸,平淡 无奇)because they can always go somewhere to buy the better one.
Section II Store Your Bricks In a broad sense, innovation is important to the advancement of society around the world. New and innovative products can provide people with opportunities to improve their lives. Breakthroughs in medicine and technology have significantly improved living standards around the world. Innovation has also led to significant improvements in the way businesses operate and has narrowed the gaps between different markets.
Section II Store Your Bricks Task 4 Reading Aloud Read the whole text aloud until you have learnt it by heart. Then try to complete the passage from memory. The success of London is closely related to the UK's Creative Industries. The creative and cultural sectors play Click me apex a(n) ____ part in the knowledge economy.
Section II Store Your Bricks What has becoming a new factor of production is the Click me combination ______ of ever increasing computer power and highly Click me educated _______ people. Using knowledge, you will know Click me improve about how to _____ the production process and how to develop the use, purpose and value of any Click me speedily product or offering. As a result, it can be ______ co. Click me reflexive created, reinvented and redefined in a ______way, which is unique to our times.
Section II Store Your Bricks Click me complexity The _______ of the demand process has increased. As customers, two generations who received better Click me education ______ can understand all for that. When they buy and consume, they want to enjoy a greater degree of Click me value intangible and emotional _______ from the goods and services.
Section II Store Your Bricks Businesses and organizations also want to enjoy the Click me matter additional value, too. For customers, they ______ more the value of art, entertainment, craft, brand style, which cause the creative and cultural sectors become important. The place is important to those sectors, because Click me engage they can ______ , exchange ideas and trade in the place. It is certain that the creative and cultural sectors Click me central can foster the _____ role of London.
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