Secret Meals for Hungry Children Awareness Campaign Hannah

  • Slides: 23
Download presentation
Secret Meals for Hungry Children Awareness Campaign Hannah Woods, Cortnee Howard, Stacy Lowrey, Justin

Secret Meals for Hungry Children Awareness Campaign Hannah Woods, Cortnee Howard, Stacy Lowrey, Justin Lindsey, Sarah Beth Dover

Goals of Campaign Increase number of Facebook followers to 50 Increase Twitter followers to

Goals of Campaign Increase number of Facebook followers to 50 Increase Twitter followers to 50 Increase awareness among target publics Raise enough funds for at least one hungry child

Internal Target Public Alabama Credit Union Employees Alabama Credit Union Management Secret Meals Volunteers

Internal Target Public Alabama Credit Union Employees Alabama Credit Union Management Secret Meals Volunteers

External Target Publics Secret Meals clients School children Parents Teachers

External Target Publics Secret Meals clients School children Parents Teachers

External Target Publics Food bank affiliates Food bank of North Alabama West Alabama food

External Target Publics Food bank affiliates Food bank of North Alabama West Alabama food bank Bay area food bank Regional media outlets Donor, sponsors, friends The University of Alabama community

Social Media Campaign Innisfree Awareness Event Evaluation

Social Media Campaign Innisfree Awareness Event Evaluation

Social Media Campaign Why social media was needed Facebook Twitter

Social Media Campaign Why social media was needed Facebook Twitter

Facebook

Facebook

Facebook Posts

Facebook Posts

Twitter

Twitter

Twitter Posts

Twitter Posts

Why we chose an awareness campaign What we did Promotional pieces

Why we chose an awareness campaign What we did Promotional pieces

Innisfree Awareness Event Made at least 500 impressions Raised enough to feed one child

Innisfree Awareness Event Made at least 500 impressions Raised enough to feed one child for an entire year Displayed promotional pieces around entrance and outside of bar Provided stickers with links to social media outlets

Innisfree Event

Innisfree Event

Facebook Evaluation

Facebook Evaluation

Facebook Evaluation

Facebook Evaluation

Facebook Evaluation 10 post “likes” 9 post shares 3, 593 post views

Facebook Evaluation 10 post “likes” 9 post shares 3, 593 post views

Twitter Evaluation Gained 35 followers, total of 53 7 @mentions 9 retweets

Twitter Evaluation Gained 35 followers, total of 53 7 @mentions 9 retweets

Twitter Evaluation Influence: 26. 2 Popularity: 20 Klout Score: 18

Twitter Evaluation Influence: 26. 2 Popularity: 20 Klout Score: 18