Secondary Research What is it and why is

Secondary Research What is it and why is it Important? And why does it come before Primary Research?

What is Secondary Research? Secondary research is the gathering and evaluation of preexisting research into a topic. Why is secondary research important, and does it typically come before primary research?

Why is Secondary Research Important? To discover and evaluate: Knowledge • Established facts about a topic/issue • The range of different opinions about facts/issue Skills • Established methods and techniques • Advantages and disadvantages of different methods and techniques Unknowns • What is unknown/uncertain about a topic/issue • What primary research is needed

What Ways Are there to Gather Secondary Research? Different ways of gaining secondary research information? Electronic • Websites • Blogs • Online Video Print • Books • Newspapers/Magazines • Journals

Evaluating Sources Not all sources of research can be trusted equally to be true, accurate or unbiased. Which of the following sources of information would be most or least reliable in your opinion and why?

Wikipedia You should never use Wikipedia as a reference Although full of information it can sometime be put up by unreliable sources and can be wrong. You should ALWAYS move on from WIKI on your google search

Slide share is predominantly used by students so the information on there may be wrong so please never use Slide share as a source of research

How to reference Secondary research • Harvard referencing • All secondary research must be referenced at all times • This can be in a bibliography at the end but ideally directly underneath the research and built using Niels toolbox • You can also quote people by writing ‘Kelly Harper stated in the Guardian an the 23 rd October that ………. ‘According to Dr Sandy Jones (The Times published on 26 th May 2019) ………………… ‘Research undertaken by Jan Smith on the 19 th January and published on the www. iknoweverything. co. uk website claimed that…… But NEVER pass something off as your own – even by mistake as this could lead to disciplinary in college or a law case in the real world.

Primary research • How does Primary differ from Secondary Research? • What methods can be used? • What circumstances might you want or need to do Primary Research?

How to get a detailed answer in primary research What particular words do open questions typically contain? • • • What Why Where Who How Typically these words may be used in questions to draw out fuller answers about what a person, thinks, feels, knows and can explain These are needed in all primary research activities as ‘yes’ / ‘no’ answers will not help in your research

Online survey resources • • https: //www. smartsurvey. co. uk/pricing https: //www. surveymonkey. com/pricing/ https: //apps. google. com/intx/en_uk/products/forms/ https: //apps. facebook. com/my-surveys/ • You will be using one of these methods for every piece of research you carry out • You can also upload examples of work / questions onto your Facebook / twitter sites and ask people to comment (this will get you more marks). • You need to do this at Uni and in the work place so starting now will only help you in the future! ; -)

Face to face and focus groups • These are a good way to gather information but they must be recorded and carried out in a professional way. • Recorded either on your cameras or voice recorded only • Each person must be introduced with name, age and occupation

How to reference Primary research You need to reference the persons name, age and occupation and state: ‘Matt Harper, a 19 year old student at The Henley College explained during an interview on the 5 th August that he believed the sky was blue All recorded information must also be uploaded to your website as proof of research But NEVER pass something off as your own – even by mistake as this could lead to disciplinary in college or a law case in the real world.