Second Chance Apartments Digital Marketing Strategy Background Bryan
Second Chance Apartments Digital Marketing Strategy
Background • • Bryan Bjerke, CEO Located in Allen, TX Serves Dallas Fortworth and Houston, TX Areas. Offers apartment locating services for second chance situations including: ◦ ◦ ◦ ◦ ◦ 1 st Time Renter Non-violent Felony 5 yrs + Non-violent Misdemeanor Broken Lease Eviction Foreclosure Bankruptcy Poor Credit Bad Rental History
Website • URL • secondchanceapartment. com • 3 years old • Social Media • Facebook • Google + • Weaknesses • Unattractive graphics • Simplistic webpage format
Competition
Target Market • People looking for an apartment in Dallas Fort Worth and Houston areas. • People with bad history or background.
Website Usability Overview • Page Authority: 26 • Domain Authority: 13 • Linking Root Domain: 6 • Total Links: 23 • Global Rank: 19, 909, 010 • Bounce Rate: 61. 51 • Daily Page Views per Visitor: 7 • Daily Time on Site: 4. 21 Pingdom Website Speed Test Top Keyword 1. 2. 3. 4. 5. Second chance apartments in Fort Worth (50. 14%) Second chance apartment in Oak Cliff Dallas (9. 00%) 2 nd chance apartments (7. 19%) Second chance leasing apartments in Duncanville TX (6. 54%) Second chance apartments (6. 43%)
Homepage 1. Page contains no headline and no logo.
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