Searching the Internet Outline History of the Internet

Searching the Internet

Outline History of the Internet Search History Yahoo Google Optimizing Web Pages for Search Engines Advanced Search Techniques ________________________________________________________ 2

History of the Internet ARPANET n n Created for Do. D Designed for fault-tolerance Usenet The Internet World-Wide-Web Mosaic ________________________________________________________ 3

Internet Search History Archie: Grandad of all search engines Gopher: Father of Internet searching Followed by Veronica & Jughead Excite, Lycos, Altavista ________________________________________________________ 4

Search Engines & Directories Yahoo! n n n Yet Another Hierarchical Officious Oracle Rude, unsophisticated, uncouth Founded by David Filo and Jerry Yang Google n n n “googol”: 10100 (10 followed by 100 0’s) Founded by Larry Page and Sergey Brin Widely considered the “best” Internet search engine today ________________________________________________________ 5

Site-Development Search Optimization Titles Meta-tags Headings Repetition n “Spamming” Link Popularity http: //searchengines. com ________________________________________________________ 6

Advanced Search Techniques Google’s Advanced Search page n n n Google cheat sheet Google search basics Google advanced operators Creating boolean queries n AND, OR, NOT ________________________________________________________ 7