Search Life Meets Real Life Danny Sullivan EditorInChief

Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http: //searchengineland. com

I needed to call the police…

Google Street. View: Cool Or Not?

“Cool Sights In Google Street. View” - Chris Silver Smith http: //searchengineland. com/cool-sights-in-google-street-view-14088

The Conflicts… § Minnesota Town Opts-Out Of Google Street. View; Google Fights Back Against "Private Property" Claim In Another Case § http: //searchengineland. com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-privateproperty-claim-in-another-case-14114 § Google Threatened With Sanctions Over Photo Mapping Service in Germany § http: //www. nytimes. com/2009/05/20/technology/companies/20 google. html § It Takes A UK Village To Thwart Google Street. View § http: //searchengineland. com/uk-village-thwarts-google-street-view-17193

The Benefits… Google Woos Brits With Bike-Based Street. View Project http: //searchengineland. com/ google-woos-brits-with-bikebased-street-view-project 19519 § "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism § http: //searchengineland. com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561

The Solutions? § No photography in public? § Or just for “mapping? ” § Remove public buildings? § Robots. txt for private buildings? § Apartments? § If someone moves? § OK in Germany but not in US?

Location Services… § Make life easier to find nearby business or socialize locations….

When Google Latitude Stalking Isn’t Such A Bad Thing http: //www. techcrunch. c om/2009/04/15/whengoogle-latitude-stalkingisnt-such-a-bad-thing/

…Are Tracking § Where’s the data stored? § On the device, with the carrier, with the app provider, all? § Is there “one stop” clearing? § Where’s the privacy policy?

So Consider… § Local apps, products, devices offer great usefulness § But local may need to be easier § And local can be very personal § Think through the issues and don’t be surprised if unexpected ones develop

Questions? § SMX: Search Marketing Expo (http: //searchmarketingexpo. com) § Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East -- especially for advertisers -- next Oct. 5 -7 § Search Engine Land (http: //searchengineland. com) § Stories and news from me and others § Search. Cap (http: //searchengineland. com/searchcap. php) § Daily email recap of search news from SEL & across the web § Sphinn (http: //sphinn. com) § Social site for search marketers: share news stories, talk in forums, network and view upcoming events

§ SMX: Search Marketing Expo (http: //searchmarketingexpo. com) § Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East – emphasis on local – next Oct. 5 -7 § Search Engine Land (http: //searchengineland. com) § Stories and news from me and others § “Locals Only” column § Search. Cap (http: //searchengineland. com/searchcap. php) § Daily email recap of search news from SEL & across the web § Sphinn (http: //sphinn. com) § Social site for search marketers: share news stories, talk in forums, network and view upcoming events