Search Engine Optimization for Dummies Peter Kent Search

  • Slides: 12
Download presentation
Search Engine Optimization for Dummies Peter Kent

Search Engine Optimization for Dummies Peter Kent

Search Engines • The proportion of visit that originate at search engine is significant

Search Engines • The proportion of visit that originate at search engine is significant – almost 50%.

Google 1. Pages that contain exact phrase 2. Words close together 3. Keywords in

Google 1. Pages that contain exact phrase 2. Words close together 3. Keywords in links pointing to page

Pages Google Indexed • site: domain. com • site: www. nku. edu/~frank

Pages Google Indexed • site: domain. com • site: www. nku. edu/~frank

Invisible Pages • Search engines ignore Java. Script <SCRIPT TYPE=“javascript” SRC=“/menu. js”></SCRIPT> • Search

Invisible Pages • Search engines ignore Java. Script <SCRIPT TYPE=“javascript” SRC=“/menu. js”></SCRIPT> • Search engine may not be able to index dynamic pages with GETparameters • http: //www. domain. com/. . php? id=1

Invisible Pages • Frames don’t index well • Images for links – search engines

Invisible Pages • Frames don’t index well • Images for links – search engines cannot read images.

Keywords • Pick search terms • Foundation of search engine strategy

Keywords • Pick search terms • Foundation of search engine strategy

Keyword Analysis • How competitive is the search term • Local keyword – real

Keyword Analysis • How competitive is the search term • Local keyword – real estate Cincinnati • www. wordtracker. com – Tool to find popularity of keyword searches

Places for Keywords <head> <meta name="keywords" content=“keywords"> <meta name="description" content=“keywords"> <title>keywords</title> </head>

Places for Keywords <head> <meta name="keywords" content=“keywords"> <meta name="description" content=“keywords"> <title>keywords</title> </head>

Places for Keywords <body> <h 1>keywords</h 1> <b>keywords</b> <strong>keywords</strong> <I>keywords</I> <ul> <li>keyword</li> </ul> </body>

Places for Keywords <body> <h 1>keywords</h 1> <b>keywords</b> <strong>keywords</strong> <I>keywords</I> <ul> <li>keyword</li> </ul> </body>

Improve Ranking • Create a useful site with lots of interesting content • Providing

Improve Ranking • Create a useful site with lots of interesting content • Providing links to your pages with keywords • Get others to link to use pages with keyword in the links • Get high page ranked site to link to your site

Tricking Search Engine • Cloaking – One page of visitor – Another for search

Tricking Search Engine • Cloaking – One page of visitor – Another for search engine • Putting keyword numerous times hidden on the page • Can get you banned by Google.