Search Engine Optimization for Dummies Peter Kent Search

Search Engines • The proportion of visit that originate at search engine is significant

Google 1. Pages that contain exact phrase 2. Words close together 3. Keywords in

Pages Google Indexed • site: domain. com • site: www. nku. edu/~frank

Invisible Pages • Search engines ignore Java. Script <SCRIPT TYPE=“javascript” SRC=“/menu. js”></SCRIPT> • Search

Invisible Pages • Frames don’t index well • Images for links – search engines

Keywords • Pick search terms • Foundation of search engine strategy

Keyword Analysis • How competitive is the search term • Local keyword – real

Places for Keywords <head> <meta name="keywords" content=“keywords"> <meta name="description" content=“keywords"> <title>keywords</title> </head>

Places for Keywords <body> <h 1>keywords</h 1> <b>keywords</b> <strong>keywords</strong> <I>keywords</I> <ul> <li>keyword</li> </ul> </body>

Improve Ranking • Create a useful site with lots of interesting content • Providing

Tricking Search Engine • Cloaking – One page of visitor – Another for search

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Search Engine Optimization for Dummies Peter Kent

Search Engines • The proportion of visit that originate at search engine is significant – almost 50%.

Google 1. Pages that contain exact phrase 2. Words close together 3. Keywords in links pointing to page

Pages Google Indexed • site: domain. com • site: www. nku. edu/~frank

Invisible Pages • Search engines ignore Java. Script <SCRIPT TYPE=“javascript” SRC=“/menu. js”></SCRIPT> • Search engine may not be able to index dynamic pages with GETparameters • http: //www. domain. com/. . php? id=1

Invisible Pages • Frames don’t index well • Images for links – search engines cannot read images.

Keywords • Pick search terms • Foundation of search engine strategy

Keyword Analysis • How competitive is the search term • Local keyword – real estate Cincinnati • www. wordtracker. com – Tool to find popularity of keyword searches

Places for Keywords <head> <meta name="keywords" content=“keywords"> <meta name="description" content=“keywords"> <title>keywords</title> </head>

Places for Keywords <body> <h 1>keywords</h 1> <b>keywords</b> <strong>keywords</strong> <I>keywords</I> <ul> <li>keyword</li> </ul> </body>

Improve Ranking • Create a useful site with lots of interesting content • Providing links to your pages with keywords • Get others to link to use pages with keyword in the links • Get high page ranked site to link to your site

Tricking Search Engine • Cloaking – One page of visitor – Another for search engine • Putting keyword numerous times hidden on the page • Can get you banned by Google.