SEARCH ENGINE MARKETING AGENDA PRESENTER 1 JIM PRESENTER

SEARCH ENGINE MARKETING

AGENDA • PRESENTER 1: JIM • PRESENTER 2: ZACH • PRESENTER 3: ADRIENNE • PRESENTER 4: CHRIS

2. TITLE TAGS <title>Lexus - Luxury Sedans, SUVs, Hybrids, and Performance Cars</title> <title>INFINITI | Empower the Drive<title> Infiniti could improve this, name some features.

3. META DESCRIPTION. <meta name="description" content="Welcome to Lexus' official site. Explore the line of Lexus luxury sedans, SUVs, hybrids, convertibles and accessories, or find a Lexus dealer near you. " /> <meta name="description" content="Learn more about and explore INFINITI' s high-performance luxury vehicles, concept models & brand vision. ">

4. IMAGE OPTIMIZATION

5. META ROBOTS TAG No “Copyright “ metaname found No “Robots” metaname found <meta name="robots" content="index, follow">

6. BOLDED AND UNDERLINED TEXT

7. USE OF KEYWORDS AND RELEVANCY • * LEXUS - • A. ORGANIC = LEXUS VEHICLES, LUXURY CARS, LEXUS RX, LEXUS IS, HYBRIDS, SEDANS, SPORTS CARS, FUTURE CARS, MIDSIZE VEHICLES, MIDSIZE CARS, CONVERTIBLES, PERFORMANCE CARS. • B. PAID = PERFORMANCE CARS DALLAS PULLED UP A PAID LEXUSA D. OTHER KEYWORDS PULL UP DEALERSHIPS THAT SELLS LEXUS. “LEXUS” KEYWORDS ONLY PULL UP THE ORGANIC LISTING FOR THE OFFICIAL LEXUS WEBSITE. • * INFINITI – • A. ORGANIC = NO ORGANIC KEYWORDS FOUND IN VIEW SOURCEO. NLY DESCRIPTIONS AND CONTENT THAT MENTIONS INFINITI LUXURY VEHICLES, COUPES, CROSSOVERS, CONVERTIBLES, SEDANS, HYBRIDS, SUVS & FUTURE VEHICLES. • B. PAID = KEYWORDS ONLY PULL UP DEARSHIPS ANDI NFINITI KEYWORDS PULLS UP THE ORGANICI NFINIT WEBSITE.

8. INBOUND LINKS • *LEXUS: ALL DEALERSHIPS THAT SELLS THE MODEL. • -HTTP: //A 9 CAR. COM/MANUFACTURERS. HTML • -HTTP: //LEASESPECIALS. BLOGSPOT. COM • - HTTP: //NYFW. COM / (NEW YORK FASHION WEEK) WEBSITE • • *INFINITI: ALL DEALERSHIPS THAT SELLS THE MODEL. • -HTTP: //A 9 CAR. COM/MANUFACTURERS. HTML • --HTTP: //LEASESPECIALS. BLOGSPOT. COM

9. CANONICAL PAGES: • *LEXUS: WWW. LEXUSUSA. COM AND LEXUS. COM POINTS BACK TOWWW . LEXUS. COM • *INFINITI: WWW. INFINITI. COM AND INFINITI. COM POINTS BACK TOWWW . INFINITIUSA. COM

10. RELEVANCY OF CONTENT/PAGE • *LEXUS: PAGES WERE RELEVANT BASED ON SPECIFIC SEARCH TERMS. IE: ( LEXUS IS 250 DALLLAS TX. ) • *INFINITI: PAGES WERE RELEVANT BASED ON SPECIFIC SEARCH TERMS IE: (INFINITIQX 50 DALLAS, TX

BRANDING • LEXUS: ‘THE PURSUIT OF PERFECTION’ WITH A GLOBAL EMPHASIS ON EXCELLENCE IN THE OVERALL CUSTOMER EXPERIENCE. • INFINITI: NONE NOW, BUT IN 2018, THEY PLAN TO BE THE JAPANESE ANSWER TO BMW WITH 5 NEW MODELS. PLAN TO RUN REGIONAL CAMPAIGNS IN THEUS S, EUROPE AND U ASIA AS ITS GLOBAL STRATEGY.

TERMS OF SERVICE & PRIVACY POLICY • TOS: LEXUS AND INFINITI HAVE IDENTICAL BOILER PLATE LEGALESE. VERY PROTECTIVE OF USING THEIR CORPORATE LOGO, LIKENESS, ETC. • PP: BOTH COLLECT ALL INFORMATION YOU (OVER AGE 13) PROVIDE, USE COOKIES AND WEB BEACONS. ALSO, THEY SHARE THAT WITH THEIR AFFILIATE COMPANIES.

AD SPEND: LEXUS INFINITI • ORGANIC INBOUND CLICKS FROM GOOGLE: 97% 100% • MONTHLY ADWORDS BUDGET: $53, 000 0 • MONTHLY SEO CLICK VALUE: $843, 000 $99, 000

VALUE PROPOSITION • LEXUS: THE PURSUIT OF PERFECTION • • • WHAT – ELEVATED LUXURY DEALERSHIP EXPERIENCE (1 ST IN CLASS) HOW – LEXUS PLUS PROGRAM (SET PRICING AND PERSONAL CONCIERGE) VALUE – CRADLE TO GRAVE PAMPERING, ATTENTION TO DETAIL AND ZERO HASSLES • INFINITI: PRODUCT AND PRICE DRIVEN FOR NOW. TOTAL REBOOT LAUNCHES IN 2018