SEAFOOD SAVERS By Margareth Meutia WWFIndonesia Marine Communications

SEAFOOD SAVERS By Margareth Meutia WWF-Indonesia Marine Communications

BACKGROUND Competition for marine resources “Bad Practices” Group Other NGOs “Good Practices” Group WWFin the NOW past

WWF Value: INSPIRING Exposing good practices as oppose to fighting bad practices Source: www. greenpeace. org

OBJECTIVES OF SEAFOOD SAVERS 1. To be a coordinating institution of corporate which possess good initiatives to achieve sustainable fisheries. 2. To provide assistance to corporate aspire to achieving MSC/ASC certification. 3. As a facilitating institution to socialize issues of sustainable fisheries ASC

OBJECTIVES OF SEAFOOD SAVERS 4. To be a place of encounter between producers and buyers of sustainable seafood products 5. To facilitate information exchange among corporate members regarding sustainability issues

MEMBERS • Producers/Suppliers: Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) • Retailers/Buyers: any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers • Financial Institution: any institutions funding or making investment in business of marine resources. ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011

STAGES OF IMPLEMENTATION Mo. U Identification Conditioning O N Due Diligence (minimum requirement) Rehabilitation&Evaluation (see Rehabilitation Stages below) Cooperation Agreement (Full Membership) Y E S Evaluation/Planning

What WWF will bring to the partnership 1. Technical and Strategic Capacity towards MSC & ASC 2. Communications capacity joint campaign 3. Advocacy & Lobbying Network national policy

REGIONAL PLATFORM • Participating countries: Indonesia, Singapore, the Philippines, Hongkong • Big Win: At the CTI Business Summit II, launch of Regional Seafood Savers Platform whose Partners from across the seafood market chain champion sustainable fisheries in the Coral Triangle.

INITIAL INDONESIA’S CORPORATE MEETING

INDONESIAN CANDIDATES SUPERINDO

PROGRESS OF COMPANIES COMPANY Lo. I Pulau Mas Bali Seafood International Sea Delight Mustika Minanusa Aurora Id Panca Mitra Multi Perdana Ranch Market ANOVA Due D. Mo. U Conditioning Evaluation & Planning Agreement Rehab & Evaluation

PROMOTION TRIAL WITH RANCH MARKET

IDENTIFICATION PROCESS

EDEKA cooperation One cooperation - three contracts 1. Licence Agreement: Panda Development Fund (logo use etc. ) Fee: X 00. 000 € 2. Sponsoring Agreement: Fee: X 00. 000€ 3. Contract for Consultation: Fee: to cover one staff and additional consultants (e. g. for seafood assessments)

EDEKA cooperation 2012: 100% sustainable sourcing for all seafood products Analysis of the seafood portfolio Guidelines for Seafood Sourcing Moving seafood portfolio towards green Working along the supply chain to improve fisheries Traceability Political Activites Internal communication Communication to customers

terima kasih. .