SDG Game To let more people know SDG

First Strategy • Online Communities • Campaigns Digital Marketing

Second Strategy • Educational and Challenging • Cheap units/parts • Traditional games combine with

Mechanism to improve the problem Attracted→widespread Attracted→realize→responsible→take action User experience Interesting and rich content;

Plan for the following 4 weeks 4 th week 3 rd week Interview ;

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SDG Game To let more people know SDG PRES ENTE D BY Ashis h Clara Pone y

1 What is the solution?

First Strategy • Online Communities • Campaigns Digital Marketing

Second Strategy • Educational and Challenging • Cheap units/parts • Traditional games combine with technologies Physical Product

2 Assignment and plan

Mechanism to improve the problem Attracted→widespread Attracted→realize→responsible→take action User experience Interesting and rich content; Challenging；competition；interaction sense of achievement; educational Who has to do what Investors; funds Our team: design the rules Marketing staff. Governments, Schools; IOs, NGOs; cooperate to implement Potential partners UNOG(Perception Change Project), UNESCO; SDG games; SDG quiz; storytelling risks Time consuming; costly; inadequate popularity Does not work well Supportive ones Environmentalists; charity institutions; NGOs; IOs; social enterprises, schools Opposed ones ……

Plan for the following 4 weeks 4 th week 3 rd week Interview ; research; user preference Online: create social media pages and bring & engage audience Elaborate rule design seek for collaboration with partners and NGOs 6 th week 5 th week Pre-test and revise our design Ask for advice from potential users Marketing of sdginprogress. com Prepare for Beijing week Test and continue to revise Campaigns/webinar/Surveys

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