SCM 2001 15 Consulting Division SDS 1 SCM

해외 물류(SCM) 사례 2001. 15 Consulting Division 삼성SDS

목 차 1. 국내외 SCM 구현 현황 각국의 SCM 추진현황 국내외 SCM 현황비교 국내외 SCM의 솔루션 도입현황 2. 외국기업의 SCM 구축 전략 SCM Evolution to include marketplaces SCM Strategy SCP/SCE/CP Future SCM Strategy Dimension of SCM Proposition & Challenge & Strategy Important Drivers Benefits of SCM Investment 경영전략과 SCM전략과의 조화 3. 외국의 주요 성공사례 HP Mi. TAC International Corp Ford / GM 데이지텍 GE의 TPN Dell의 Supply Chain통합 Autobytel/Fastparts Starbucks의 Supply Chain통합 Mckession Fed. Ex Solectron 2 / 30

국내외 SCM 구현현황 국내외 SCM의 솔루션 도입현황(외국) Product Corporation Rhythm I 2 Technologies Characteristic • 업계선두 • 제조업/철강/반도체/기계/전자 SCM Planner and • 업계2위 Factory Planner • 소비재산업/소매유통업 Enterprise IBM/HP/3 M Ford/Coca-Cola Nokia/Gillette Pepsi/GM/P&G Manugistics i. Collaboration Adexa Baa. N Synch Planner Baa. N • 업계3위 부상 • 제조업/전자반도체/화학 • 섬유/중공업 도시바/Hitachi • 자동차/전자/프로젝트산업 Motorola Kodak/Reynolds 10 / 30

국내외 SCM 구현현황 국내외 SCM의 솔루션 도입현황(외국) Product Corporation Characteristic Enterprise Ml. Ml Planning • 장치산업 • 화학/정유/식음료/펄프/반도체 11 i • e Business APO SAP • High-tech • 화학/소비재 Nokia/Gillette Pepsi/GM/P&G Enterprise Planning • 소비재/화장품/전자 • High-tech Toyota/HP Bell/Bausch&Lomb Numetrix/3 • Global 제조업체 • 소비재산업 Shell/Amoco Aspen Tech & Chesapeake ORACLE Peoplesoft Numetrix Ford Armstrong 11 / 30

국내외 SCM 구현현황 SCM IT Expenditure - % of Sales >4. 5% 3. 50% 2. 50% 1. 40% 0 0 10 Responses 20 30 The average expenditure on SCM IT was reported as 1. 4% of sales. [ 출처 : Supply Chain Council] 15 / 30

국내외 SCM 구현현황 SCP Project Success Schedule Completed Budget Expectations 3% 9% 23% 28% 41% 46% 56% 45% Early On-time Late 49% Above Met Below On Over 4% 10% 36% 16% 45% 47% 43% 51% 48% In Process 16 / 30

국내외 SCM 구현현황 SCM Improvement Benefits Typical Quantified Benefits from Integrating the Supply Chain Delivery Performance 16% – 28% Improvement Inventory Reduction 25% – 60% Improvement Fulfillment Cycle Time 30% – 50% Improvement Forecast Accuracy 25% – 80% Improvement Overall Productivity 10% – 16% Improvement Lower Supply-Chain Costs 25% – 50% Improvement Fill Rates 20% – 30% Improvement Improved Capacity Realization 10% – 20% Improvement 17 / 30

목 차 2. 외국기업의 SCM 구축 전략 SCM Evolution to include marketplaces SCM Strategy SCP/SCE/CP Future SCM Strategy Dimension of SCM Benefits & Challenges of Sync Supply Chains Proposition & Challenge & Strategy Important Drivers Benefits of SCM Investment 경영전략과 SCM전략과의 조화 18 / 30

외국 기업의 SCM 구축전략 [ 발채 : Arthur. Andersen Consulting ] 20 / 30

외국 기업의 SCM 구축전략 Future SCM Strategy A traditional model evolves into a synchronized supply and demand chain process model enhanced by ERP and CRM systems Until now. . 규모의 경제를 통한 단일 기업의 효율성 제고 ERP 및 SCM 도입을 통한 공급체인 통합 From now. . 비핵심 프로세스의 아웃소싱을 통한 네트워크 최적화 24 / 30

외국 기업의 SCM 구축전략 SCM will continue to evolve and differentiate the market leaders SHAREHOLDER VALUE Collaboration & Synchronization FUTURE 4 PL Synchronize & collaborate e Supply Chain Technology Post Merger Integration TOMORROW Building the bridge To the future Customer S er v i c e Inventory Management Transportation Procurement & Sourcing Distribution Manufacturing Product Development Operational Excellence Value Excellation Demand Planning TODAY Supply Chain Organization 25 / 30

외국 기업의 SCM 구축전략 Dimension of SCM 구분 방향 INTEGRATE COLLABORATE SYNCHRONIZE 전사적 자원관리 가상공동체내 협업 동기화된 공급망 The Coordination of all The coordination of supply Chain activities between businesses Planning and Executing Supply chain activities across the supply chain Supply chain activities Within the business 고객기대 연계 시스템 • 제품성 • 가격(Fixed Price) • Customized Product • 리드타임 단축 • 서비스/납기 • Customized Product • 최적가격(Dynamic Price) • 서비스/납기 • 가상공동체내 기업간 • 가상기업(제조, 유통, 수송 등의 공급망 동기화) • Site별 프로세스 통합 협업(공동 상거래) • 글로벌 통합/연계 • CRM + ERP + APS • ERP • Optimized Planning • e-Commerce • 인트라 넷(내부연계) B 2 B, B 2 C(Marketplace) 26 / 30

외국 기업의 SCM 구축전략 Propositions The new Frontier Creating Shareholder Value Leveraging Innovative Technology Embracing Outsourcing And Collaboration Key Tasks Supply Chain Planning and Optimization Supply Chain Integration 수요에 신속히 대체할 수 있는 Supply Chain 창출 Extending the Enterprise with SCM Business Process and Supply Chain Synchronization Distribution Planning for Stable Networks Customer Relationship Mgt and The Supply Chain Inventory Chain Optimization Activity Based Costing and Supply Chain Mgt Intelligent Supply Chain Interenterprise 연결된 정보체계 3 Party Logistics and 4 Party Logistics 바람직한 Strategy방향 e-Business 전략과의 연계 Rapid Innovation in Supply Chain Technology CSF for an Organization’s Change Journey Driving Successful Change 27 / 30

외국 기업의 SCM 구축전략 Important drivers are customer satisfaction and profits. Costs Profits Market Share Time to Market Sales Volume Product Quality Growth Rate Customer Satisfaction 29 / 30

외국 기업의 SCM 구축전략 Perceived Benefit of SCM Investments Demand Forecasting Manufacturing 6 Marketing 4 2 Purchasing Inventory Management Transportation Sales Product Development Warehousing 30 / 30

목 차 3. 외국의 주요 성공사례 HP Mi. TAC International Corp Ford / GM 데이지텍 GE의 TPN Dell의 Supply Chain통합 Autobytel/Fastparts Starbucks의 Supply Chain통합 Mckession Fed. Ex Solectron 31 / 30

외국의 주요 성공사례 2. Mi. TAC International Corp Addressing Supply Chain Needs of the Electronics Industry

외국의 주요 성공사례 Mi. TAC Overview o Designs and Manufactures Computer Products – Servers – Workstations – Slim LCD PCs – Notebooks – LCD Monitors. o Ninth Largest Electronics Company in Asia Outside Japan 37 / 30

외국의 주요 성공사례 Mi. TAC SBU Supply Chain(as-is) Synnex Configuration MSL MIC Configuration MHK HOU MEL Configuration 38 / 30

외국의 주요 성공사례 Mi. TAC SBU Supply Chain(tobe) Synnex Configuration APPLICATION MSL MIC Configuration MHK HOU MEL Configuration 39 / 30

외국의 주요 성공사례 Overview o Provides Real-Time Visibility Across All Supply Chain Constraints o Enables Dynamic Synchronization of All Planning Domains o Enables Internet-based Collaboration with Trading Partners o Improves Cash-to-Cash Numbers 40 / 30

외국의 주요 성공사례 Supply Chain Visibility o Locations Visibility o Com@Location Visibility – Products – Components/Sub Assemblies – Materials o Demand Visibility o Supply Visibility o In-Transit Visibility 41 / 30

외국의 주요 성공사례 Supply Chain Planning o Configure-To-Order – Component Level Forecasting, ATP o Visibility and Optimization – Inventory Monitoring – Site Balancing – Alternative Management o Supplier Hubs – Inventory Management 42 / 30

외국의 주요 성공사례 Supply Chain Planning o Internet-Enabled o Signaling and Collaboration o Responsive Order Fulfillment o Business Process Improvement – Tightening Planning and Execution o Incorporate Mi. TAC Planning Policies 43 / 30

외국의 주요 성공사례 Manufacturing Visibility o Process Visibility – When – Where o Material Visibility – Where – How o Responsive Order Fulfillment o Collaboration 44 / 30

외국의 주요 성공사례 Material and Capacity Planning o Configure-To-Order o Material Allocation – Mi. TAC Specific Rules – Prioritization o Product Life Cycle Planning o Product Substitutions o Capacity Requirement Projection o Pull/Push Planning Technique o Buffer Management 45 / 30

외국의 주요 성공사례 Exception Management (What. Ifs) o Material – Expediting – Shortage Notification for Unfeasible W/O, S/O o Capacity – Alternative Recommendations • Earlier start • offloading • additional shifts • Outsourcing o ETD for Exceptions – Earliest delivery date 46 / 30

외국의 주요 성공사례 What-if Flow MIC MCP Reallocation Biz Rules Collaboration (Expedite) Site Balancing Alternative Consideration Suppliers SUN SCP Capacity Simulation 47 / 30

외국의 주요 성공사례 SUN SCP HP SCP OTHER BU OTHER MU COMPAQ SCP MEL MCP MIC MCP SYN MCP Project Plan-Matrix Approach 48 / 30

외국의 주요 성공사례 2001년 GM은 신규 SCM System의 도움으로 아래와 같은 경영상의 효과를 누리고 있는 것으로 파악되고 있음 o 개발과 생산 측면 Ø Assemblies/sub-assemblies에 소요되는 Delivery times 50%까지 단축 • Supplier에게 $250 per vehicle의 Cost advantage • Manufacture(GM)의 Total supply chain cost 14%가 절감 Ø Inventory level이 경기 변화를 고려할 때 약 15~20% 정도 낮아짐 • Market intelligence, customer requirements & preference에 대한 정보, Market trend에 대한 Faster reaction, 그리고 Collaborative planning이 기여 o 판매와 서비스 측면 Ø On-line sales가 고객의 Transaction time 27% Speed up Ø 고객의 차량 구매 총비용(가격+비가격적 비용)의 $800 per vehicle 정도 절감(고객의 기호를 On-line을 통해 접수 받고 Agile manufacturing을 통해 빠르고 효율적으로 구현) Ø Dealer가 Vehicle을 Inventory로 두는 기간이 75일에서 35일로 급감 Ø 유통망 상의 Communication이 On-line화 되어 정보유통 시간 7% 단축 Ø 향상된 Order visibility로 Dealer의 판매비용 12. 6% 절감 51 / 30

외국의 주요 성공사례 How Dell Computer defined e-commerce using SCM A B C D E F G H Dell A, B, D, F Fax Telephone Internet Customer • No finished goods inventory • Deliver latest technology • Paid in cash one week in advance 55 / 30

외국의 주요 성공사례 “When people are placed First, they will provide the Highest possible service, And profits will follow” s er m to us r C fo ue al V ed dd A : ue al V ■ ■ V is io n : G lo ba l P hy si ca l N et w or k 경영철학 및 Supply Chain전략 People PSP 철학 & 3 V 전략 Service Profit ■ Virtual : Superior Information Network 62 / 30

외국의 주요 성공사례 Fed. Ex의 Global Logistics Global E-Commerce Network 고 객 E-Commerce로 품목/지역/납기지정 2일내 물품수령 (Bar-Code정보 입력) 지역HUB 분류작업 지역별적재 포장단위 부피/무게계산 L/T 1일이내 Total L/T 2일이내 배달 서비스 구현 ■ Global 정보 Network . 시스템을 통한 Global Supply Chain On-Line N/W망 구축 - E-Commerce System - GPS System - Bar-Code System 63 / 30

외국의 주요 성공사례 Solectron의 경영전략 Highest Quality Customized Integrated Design Mission Statement “Customer First” “Quality System” “Supplier Partnerships” Lowest Total Cost Supply Chain Manufacturing 65 / 30

외국의 주요 성공사례 Solectron의 Provides Customized Integrated Manufacturing Services ■ Pre - Manufacturing - Advanced Technologies - Design - Concurrent Engineering - Prototype ■ Manufacturing - Board Assembly and Test - System Assembly and Test - Supply-Base Management ■ Post - Manufacturing …. . C U S T O M E R S - Repair and Refurbishment - End – of - Life - Distribution / Fulfillment 66 / 30

외국의 주요 성공사례 Solectron의 Preferred Supplier Criteria ● ● ● ● ● Financial Strength Supply Chain Technology Leadership Management Total Quality Capacity Flexibility / Logistic Capability Worldwide Competitive Management Alignment with Solectron’s Strategic Goa. Ls Worldwide Support and Service Total Cost of Ownership. Quality. Delivery. Service. Responsiveness. Cost 67 / 30

외국의 주요 성공사례 Solectron의 E-Commerce Supply Chain 정보 ■ E-Commerce를 통한 Supplier ↔ Solectron ↔ Customer Supply Chain 68 / 30