Scan Balt Bio Region Innovation on Top of

Scan. Balt Bio. Region Innovation on Top of Europe

Scan. Balt Bio. Region 11 countries Reykjavik Helsinki St. Petersburg Stockholm Oslo Tallinn Riga 85 million people Copenhagen Vilnius Warsaw Berlin Denmark Estonia Finland Iceland Latvia Lithuania Norway Poland Sweden North Germany NW Russia.

Branding principles for Scan. Balt Bio. Region ● Scan. Balt Bio. Region is THE brand name ● ”Life sciences in the Nordic-Baltic” or ”Life science in the Baltic Sea Region” used as add-on´s to audiences not yet well aware of Scan. Balt Bio. Region ● ”On Top of Europe” and ”Cluster of Ideas and People” added when appropiate

The Development of Scan. Balt Bio. Region 2001 -2003 • Establishment of Contacts • Vision and Mission Development • One-Stop-Entry and Visibility 2004 -2007 • Transparency of Competencies • New Cluster Formations • Infrastructure for Research and Education 2008 -2011 • Cross border innovation • coherence of policies • Project incubation • talents • Shared services • Cluster development • Communication 2001 -2003 2004 -2007 2008 -2011 Trust, equality, respect, sustainability and ethics guides the activities of Scan. Balt

Infrastructure Projects • Scan. Balt Network of Networks (NICe) – Creation of One-Stop-Entry • Scan. Balt Campus (Interreg 111 B) – Creation of Critical Mass in Research and Innovation • Scan. Balt Competence Region (EU FP 6) – Identifying competencies and cluster profiles • Boosting Baltic FP 6 (EU FP 6) – Enhancing project management • Communication in Scan. Balt Bio. Region (NIC) – Creating Global Visibility • Bridge BSR (EU FP 7) – Creating shared SME Support, a Joint Innovation Action Plan and Integrating IP-management

Thematic Network Building § IP Knowledge (EU FP 6) – Connecting stakeholders § Marine Biotech (Nor. FA) – connecting stakeholders • Clinical Research (NIC) – Connecting stakeholders § Agro. Biotech (Nor. FA) – Connecting stakeholders § Stem Cell Network (Nor. FA) – Connecting stakeholders § Boost Bio. Systems (EU FP 6) – Connecting stakeholders § Ligni. Match (NICe) – Roadmap to commersialisation § Trayss prime (FP 6) – Enhancing Project Management

Scan. Balt Strategy 2008 -2011 Focus Area: Communication and Marketing Scan. Balt should promote knowledge and understanding of Scan. Balt Bio. Region and its stakeholders and strengthen the dialogue between them. • Action Lines - Strengthen strategic communication - Promote branding of Scan. Balt Bio. Region - Promote dialogue on ethical and sustainability aspects

Scan. Balt Competence. Region FP 6 Identifying clusters and spearhead competences: Current Impact Biotech Workforce Human Capital Scientific Fountains Co-location clusters -Bio. Team-South -Bio. Con Valley -Kalmar Bio. Science -Bio Turku -Latvia Biotech Cluster -Estonia Biotech Cluster -North Poland Biotech Cluster -North-West Russia Biotech Cluster -Lithuania Biotech Cluster Risk Capital R&D Input Scan. Balt – string of competency clusters Mode 3 clusters -Med. Coast Scandinavia -Medicon Valley

Competence. Region Results • Report: „Scan. Balt – A string of Competence Clusters in Life Sciences and Biotechnology/ Mapping Report 2006“ • Report: „Top of Europe in Life Sciences and Biotechnology/ Scan. Balt Competence. Region Final Report“ • CD-ROM: „Top of Europe in Life Sciences and Biotechnology – Scan. Balt Bio. Region in Brief“ (including data of Boosting Baltic Biotech, Scandinavian LS database and other projects)

Bridge – BSR FP 7 Bridging Life Science Research and SME’s in the Baltic Sea Region Putting Cluster Policies into Practise

BSR Life Sciences Go Public Bridging the gap between society and the scientific commu • Training BSR scientists in science communication • Press study tours to laboratories in 4 different BSR countries for journalists / journalism students • discussions on ethical implications of science

Scan. Balt Campus II Promoting “Smart growth” in life sciences Scan. Balt Scanbalt Projects Scan. Balt Executive committee Campus Board Boosting Baltic Scan. Balt Campus Regenerative medicine Communication Environmental Biotechnology Bridge BSR Molecular Diagnostics Clinical research IPKN Agro biotech Stem. Cells Boost Biosystems Ligni. Mach Trayss Prime s ic h et ep Process Analytical Technology tr io n b e Intellectual Property and Bio-entrepreneurship t & nd a n e Baltic Entrepreneurship Training n m io p t Education and training of leaders for the life science industry o va el o v n de In e l b na i a st u S Hospitals Marine Biotech Informational Biology eu n re Industry Thematic ip h rs Student council Competence Region Universities Scan. Balt Academy Infrastructural

Nordic-Baltic Ex. Pat Forum • Connects to the “brain bank” abroad • Improves career opportunities of Ex. Pats • Helps to exchange experiences and knowledge across continents

Concept • On-line community • of researchers & professionals within Life Sciences, • working or studying outside Europe, • having roots in Nordic-Baltic Sea region www. scanbalt. org/nordexpat Launch October 2008

Sponsors Aalborg University Leo Pharma Institute of Biotechnology in Lithuania VINNOVA Faculty of Pharmaceutical Faculty of Health Sciences, University of Faculty of Science, Sciences, University of Faculty of Life Sciences, Copenhagen University of Copenhagen Faculty of Science, University of Arhus Faculty of Health Sciences, University of Arhus Roskilde University Center Lundbeck Capital Region of Denmark Danish Ministry of Science and Technology DTU / Technical University of Denmark Novo Nordisk Scion-DTU Science Park Tartu Biotechnology Park University of Southern Denmark

Supporters as of 1 st may 2008 Denmark Sweden Danish Ministry of Science, Technology and Innovation Vinnova The Danish National Research Foundation Stockholms Län Faculty of Pharmaceutical Sciences, University of University College Södertörn Copenhagen University of Kalmar Faculty of Health Sciences, University of Copenhagen Biotech Sweden Faculty of Natural Sciences, University of Copenhagen Finland Faculty of Life Sciences, University of Copenhagen Pharma Industry Finland Faculty of Natural Sciences, University of Aarhus Bio. Turku DTU - Technical University of Denmark Turku Biomaterial Centre Aalborg University Bio. Forum Oulu/Technopolis University of Southern Denmark Lithuania Danish Trade Council Institute of Biotechnology in Lithuania Danish Pharma Consortium Kaunas University of Medicine Danish Association of Biotechnology Industries Estonia The Capital Region (Region Hovedstaden) Estonian Biotechnology Association Copenhagen Capacity Tartu Biotechnology Park Innovation Center Denmark (Shanghai) Poland Innovation Center Denmark (California) Jagiellonian University, Group for Bioethics in Life Sciences Danish-Chinese Business Forum Intercollegiate Faculty of Biotechnology, University of Gdansk and Medical University of Scion-DTU Science Park Gdansk Novo Nordisk Medical University of Gdansk Lundbeck Northern Germany Leo Pharma Bio. Con Valley Gmb. H Regional Baltic Development Forum Nordic Innovation Centre Scan. Balt Bio. Region Scan. Balt Academy represented by, among others: Kaare R. Norum, President of Scan. Balt Academy, former rector of University of Oslo Horst Klinkmann, former President of the German Academy of Sciences, Germany Andrzej Legocki, former President of Polish Academy of Sciences, Poland Vilius Grabauskas, Chancellor of Kaunas Medical University, Public Health, Lithuania Ole Petter Ottersen, former Dean of Science, University of Oslo, Norway

Information & communication Tools • • Scan. Balt website Scan. Balt newsletter Scan. Balt Campus website Scanbalt Media. Net Presentation templates Logotypes Conferences

The website: 90. 000 visits per month www. scanbalt. org

The Scan. Balt Newsletter 7000 Subscribers, 6 times a year

Scan. Balt Media. Net: How it Works Source: Press releases from project partner e. g: -Gothenburg Univ. -Turku Biovalley -Bio. Con Valley -Estonian Genome Interface: „Media. Net“ via Alphagalileo IDW, Cordis or Baltic News service „Media net“ + short description of Scan. Balt Bio. Region 1 press information 4 news services Sink: Journalists in Europe and Worldwide e. g: -Nature -Wall street journal -Ny Teknik -Ostseezeitung

Logotypes

Recommendations • Branding should be based on concrete contents – Do we know our own region well enough ? • Create a priority list of target groups • Create targetted messages to target groups • Create concrete projects / activities

In 2004: “Europe's Most Successful” Nature Biotechnology, July 2004 In 2010: “The World's Most Successful” Declaration, World Economic Forum, Davos Summit 2010