SawMax Straight Edge Guide Product Launch Book Launch
Saw-Max Straight Edge Guide Product Launch Book Launch Date: September 01, 2012 1 Department | 6/11/2012 | © 2012 Robert Bosch LLC and affiliates. All rights reserved.
TRSM 800 Launch Book Table of Contents 1. Introduction 1. 1 Marketing Objectives. . . . . 3 2. Product Information 2. 1 TRSM 800 Straight Edge Guide. . . 4 3. Communication 3. 1 Launch Tools - Internet & Public Relations……… 5 2 Department | 6/11/2012 | © 2012 Robert Bosch LLC and affiliates. All rights reserved.
TRSM 800 Launch Book 1. 1 Marketing Objectives Saw-Max Attachment Expansion • To meet users needs with a guide to simplify making straight and accurate rip cuts. • To expand on our Saw-Max system targeting unique end user applications, making it the most versatile offering within the category of Multi-Saws. The new TRSM 800 Straight Edge Guide 2 2 2 Features & Benefits 3 1. Adjustable guide allows users to make straight cuts up to 6 ½” from the edge of the material. 2. 3 rod positions make this attachment compatible with both the Dremel Saw. Max and Trio tools. 3. When used with the Dremel Trio, pivot guide point allows for cutting circles with diameters of 4” – 13”. Department | 6/11/2012 | © 2012 Robert Bosch LLC and affiliates. All rights reserved. 1 3
TRSM 800 Launch Book 2. 1 TRSM 800 Straight Edge Guide Minimal assembly is required to assemble the guide. Assembled Size 12” 6” 4 Department | 6/11/2012 | © 2012 Robert Bosch LLC and affiliates. All rights reserved.
TRSM 800 Launch Book 3. 1 Internet & Public Relations E-Newsletter (August 2012) • Will be sent to 120, 000+ DREMEL e. Newsletter subscribers! Electronic Press Kit • Send Crown Molding Guide press release to 600+ media sources media (Print, TV, Radio, Newspapers, Online) • Fact Sheet – Features & benefits and usage ideas • Downloadable Hi-Res images • Users are invited to post their own images from projects tackled with the Edge Guide • Provides a forum for Dremel Enthusiasts PR Efforts • Proactive outreach to target trade and consumer media to share product news and tool samples at launch. • Samples and product information will also be shared with media throughout the year as part of seasonal hooks (Father's Day, Holiday, etc. ) and editorial calendar outreach. • Outreach to bloggers and influencers to share product samples and press materials. 5 Department | 6/11/2012 | © 2012 Robert Bosch LLC and affiliates. All rights reserved. • Creates a buzz around new products on emerging social networking sites
- Slides: 5