SARS Silver Group members Leslie Bonnie Alex Rico

SARS Silver Group members: Leslie Bonnie Alex Rico Cindy Vanessa Denise

SWOT Analysis For SARS Silver 1. Introduction SWOT ANALYSIS Strengths Opportunities SWOT-Internal & External Analysis Weaknesses Threats

2. SWOT for SARS Silver n Strength I. Special and Creative Design II. High Quality Silver n Weakness I. Low Brand Awareness II. Unaffordable High Price

n Opportunities I. High Growth Rate in Jewelry Market II. More Career Women n Threats Intensive competition: Some people who want to start to establish their career will meet many competitors like Tiffany and George Jensen

Marketing Survey for SARS Silver n Target Market Selection I. Market Segmentation II. Demographic Segmentation: Income Level, Occupation, Age II. Target Market III. young people graduating from school, high income level (25000 up each month ), career women

n The Marketing Mix

Product Price The Marketing Mix Promotion Distribution (Place)

n Product High quality, special designed silver accessories n Price—Prestige Pricing at relatively high levels so as to convey an image of high quality or exclusivity n Distribution(Place) Department stores, jewelry stores, E- commerce n Promotion TV commercial, product endorsement, special display, fashion magazines

SARS Silver ( every silver decoration on your body ) n LOGO: S A R S n Slogan: Catch your eyes, Catch your love