SAP PastPresentFuture Markus Hilken Managing Director SAP Labs

SAP / Past&Present&Future Markus Hilken Managing Director, SAP Labs Hungary ELTE, March 2015

SAP Past&Present&Future Markus Hilken Managing Director, SAP Labs Hungary 3 rd March 2015 @ ELTE

A 43 -year History of Innovation In 1972, five entrepreneurs had a vision for the business potential of technology. Now 43 years and 250, 000 customers stronger, we’re just getting started. Building on a track record of innovation and a vision proven true throughout every economic and IT shift, now more than ever, SAP is fueled by the pioneering spirit that inspired its founders to continually transform the IT industry. Plattner | Tschira | Wellenreuther | Hopp | Hector A belief that “real-time” data processing can help bring people closer to business intelligence A dedication to innovation and an entrepreneurial spirit that enable SAP to continually push what’s technically possible And an early commitment to collaboration and co-creating solutions with our customers Systems, Applications & Products in Data Processing Systeme, Anwendungen und Produkte in der Datenverarbeitung

The world runs 74% of the world’s transaction revenue touches an SAP system. Our customers produce more than 77% of the world’s beer. SAP powers analytics that track more than 6 billion U. S. stock trades per day to identify fraud and protect investors. Our customers fly more than 1. 7 billion of the world’s passengers.

SAP S/4 HANA – Technical & business values Reduced Data Footprint Higher Throughput Full Flexibility S 4 HANA (estimate) ERP on any. DB ERP on HANA S 4 HANA (estimate) ERP on any. DB No Indices FI Postings Customers Products Profit Centers Suppliers No Aggregates No Redundancy ON-THE-FLY AGGREGATION 7. 1 TB 1. 8 TB 0. 5 TB ACTUALS 1 3 FI Postings Customers Products Enterprise Software for Big Data and Cloud © 2015 SAP SE or an SAP affiliate company. All rights reserved. 7

SAP is the fastest closing DAX company thanks to S/4 HANA CLOSING W/O HANA CLOSING WITH HANA 15 5 DAYS SAP Closing consolidates results from 251 locations in 70 countries and 7. 1 TB of data created by 67, 000 users

The Future is here TODAY !

The Internet Things ? $ 50 Billion of Things!by 2020 Things © 2015 SAP

Harley Davidson – enabling responsive manufacturing with SAP Connected Plant Reduced lead time to produce customized motorbikes from 21 day cycle to 6 hours! © 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 11

Early Adopters Drive Value with Internet of Things Connected Cars BMW is working on the future of the connected car by integrating vehiclerelated services into automobiles. Personalized marketing is at a whole new level as retailers can now target drivers with tailored offerings based on store proximity Io. T Value Potential 2% 22% $16. 6 M lower cost-to-sales ratios enabled by automatic checkout at supermarket Potential margin impact through supply chain efficiencies and targeted marketing Estimated savings for fashion retailer ASOS in first year using warehouse automation Source: Morgan Stanley © 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 12

SAP Hungary Kft SAP Labs Hungary Field S&S R&D Cloud Since 1997 100 colleagues 1200+ customers Since 2001 275 colleagues 3 rd level support Since 2005 250 colleagues Software R & D Start 2015 75 colleagues Cloud Delivery © 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 13