Samsung Position Paper in Video on the Web

Samsung Position Paper in Video on the Web Workshop Soohong Daniel Park Samsung Electronics, Digital Media R&D Center Video on the Web Workshop, December 12 -13, San Jose

IPTV @ KOREA, Video is real • Trial service in 2006 Nov. - Dec. – Channels (26), VOD (1000), Interactive TV (27) ‘ 06 4 Q 0. 9 million available (63% Seoul) ‘ 07 3 Q 1. 55 million available (49% Metropolitan) Video on the Web Workshop, December 12 -13, San Jose 2

Open IPTV Forum Objectives • The forum shall specify a common and open e 2 e solution for supplying a variety of IPTV and internet multimedia services to retail based consumer equipment in the home network – The Forum shall ensure a common IPTV Terminal Function (ITF) that supports services from an Open Internet and a Managed Network environment – The Forum shall address interactive and personalized services and the integration with communication services to provide value added services to the user – The Forum shall drive the convergence of IPTV and multimedia services across different access technologies – The Forum shall enable easy integration of 3 rd Party content offerings • • The Forum shall consider the establishment of certification and logo programs to ensure the e 2 e interoperability The Forum shall have all the key players included, e. g. CE vendors, Content providers, Network Operators, Service Providers, Network Equipment Vendors and Home Network Equipment Vendors – The forum founding members include key players from the CE Vendor, Network Operator/Service Provider and Network Equipment Vendor market • The Forum shall strive for improved Time-to-Market compared with “traditional” standardization bodies Video on the Web Workshop, December 12 -13, San Jose 3

Open IPTV Forum Scope Open IPTV common UNI Managed Network 3 rd Party Content Provider TCI Access Provider SPI Service Platform Provider *Qo. S, Multicast SLA* Authentication, billing, etc. SLA Home Network CPI IPTV Provider CP CP SLA • Delivery of EPG and content binary * Triple play Walled Garden Open Internet Access Provider IAI Service Platform Provider * Authentication, billing, etc. UNI (User Network Interface) TCI (Transport and Control Interface) SPI (Service Provider Interface) IAI (Internet access Interface) CPI (Content Provider Interface) CPI SLA IPTV Provider CGM CP • Delivery of EPG and content binary * Portal site Walled Garden CP (Content Provider) CGM (Consumer generated Media) Video on the Web Workshop, December 12 -13, San Jose 4

Open IPTV Forum Timeline OIPTV specification Release 1 later Releases tbd. Protocol specification (UNI) Architecture & Requirements 2007 Sept. 2008 OIPTV interoprability specification Release 1 Certification Interoperability 2007 Oct. 2008 Video on the Web Workshop, December 12 -13, San Jose June 5

OIF Founding Members Global Representation from Consumer Electronics, Service Providers and Infrastructure Manufactures Video on the Web Workshop, December 12 -13, San Jose 6

Why Standardization? IPTV • Today the market is characterized by: Fragmented Standards, Fragmented Market and Proprietary Solutions Service Layer • Convergence will enable new and innovative consumer experiences • Open standardized solutions are the best means to support this new emerging market • Open Standards will drive down Costs and consumer Complexity, it will also promote Volume of capable devices and Innovations e 2 e IMS - Control Layer Transport CPE - Home Devices Standardization for interactive Video on- thethe Web enabler Workshop, December 12 -13, San Jose and personalized 7 TV

“Video” in OIF Requirements • 5. 3. 7 Advertising – – • 5. 4. 2 Common Requirements – • [1 -1620] [R 1] The IPTV Solution shall support mechanisms for the insertion of advertising graphics and video content in non-video (information) services. [1 -1660] [R 1] The IPTV Solution shall allow advertising material containing textual and graphic items to be overlaid with transparency into video streams. [1 -1670] [R 1] The IPTV Solution shall allow advertising material containing textual and graphic items to be presented in a horizontal “ticker style” format with the video stream. [1 -1690] [R 1] The IPTV Solution shall support various advertising media such as video, audio, graphics, text. [1 -1870] [R 1] An application shall be able to: • • • [a] Scale and position video content on the display. [b] Specify portions of the display with alpha-blending to the video plane. [c] Select alternative video and audio streams to render, both within a content item or between content items. 5. 13 Protocol and Data Formats – – [1 -3080] [R 1] The IPTV Solution shall support the following content types: • • [a] Combined audio and video content, including subtitles and closed captions, [b] audio content NOTE: Refer to “Accessibility” section for requirements on accessibility. Video on the Web Workshop, December 12 -13, San Jose 8

Browser in OIF Requirements • 4. 3 Requirements Specific to Browser Applications – [1 -1930] [R 1] The IPTV Solution shall include support for browser applications with access to similar functionality to that available in a web browser (ignoring plugins), including: • • – – – The rendering of text and graphics. The entry of text and numbers, including menus, lists, “radio buttons”, buttons, etc. [1 -1940] [R 1] Browser applications that make use of the browser shall be implemented such that they economize as much as possible on the usage of resources (e. g. processing power, run-time memory, data storage capacity). [1 -1950] [R 1] The logic of browser applications shall be primarily implemented on the server side. [1 -1960] [R 1] It shall be possible for a browser application user interface to transfer control to application user interfaces provided by other actors via e. g. a hyperlink mechanism. [1 -1970] [R 1] It is recommended that the same user interface technologies are used, as far as possible, by the various components of the IPTV Solution. [1 -1980] [R 1] The IPTV Solution shall allow pull downloading of browser applications to the browser. [1 -1990] [R 1] The browser shall be able to obtain browser applications from all of the following; • • • [a] Service Providers [b] Implementation-specific applications in the home [c] Executable applications (see requirement [1 -2130]) Video on the Web Workshop, December 12 -13, San Jose 9

EPG and Video Recommendation Searching for attractive video according to users preference User Preference Recommendation Infinite Resources on the Web Video Recommendation Video on the Web Workshop, December 12 -13, San Jose 10

Concluding Remarks • “Video on the Web” is pretty much interesting in IPTV as well as various Consumer Electronics domains. So far, it is, however not easy for users to search for attractive videos from the web due to the sheer quantity of video resources on the web. Therefore, this paper proposed the new web architecture for video recommendation based on the idea of using user preferences and interests on the web. Video recommendation based on user preference will expand the value of video on the web. • What opportunities/advantages we can expect from “Video on the Web” ? Video on the Web Workshop, December 12 -13, San Jose 11