SAMSUNG ARMANI ALLIANCE About Samsung Electronics 1938 SAMSUNG

SAMSUNG – ARMANI ALLIANCE

About Samsung Electronics 1938 - SAMSUNG founded in Taegu 1969 – Samsung Electronics was established The group employs app. 138, 000 people in 124 offices in 56 countries Company’s sales in 2006 - US$63, 4 billion & net income –US$8, 5 billion

Five main business units Digital Appliance Business Digital Media Business Semiconductor Business LCD Business Telecommunication Network Business

Cell Phones Market Company Q 3 '07 Market Share Q 2 '07 Units Q 2 '07 Market Share 111, 700 39, 5% 100, 800 37, 9% 10, 8% Samsung 42, 600 15, 1% 37, 400 14, 1% 13, 9% Motorola 36, 500 12, 9% 35, 500 13, 3% 2, 8% Sony Ericsson 25, 900 9, 2% 24, 900 9, 4% 4, 0% LG Electronics 21, 900 7, 7% 19, 100 7, 2% 14, 7% Others 44, 400 15, 7% 48, 300 18, 2% -8, 1% 283, 000 100, 0% 266, 000 100, 0% 6, 4% Nokia Total Q 3 '07 Units Growth

Samsung Alliances 2001 - Microsoft 2002 - Best Buy 2003 - Hewlett-Packard, Disney, Napster, Sony, NEC, Matsushita 2004 - Bang & Olufsen, Kent State University, Qualcomm, Toshiba (TSST), Sony (S-LCD), IBM, Dell 2005 – Discovery, Salvarani, Sun Microsystems, Covad, Lowe's, VDL, Charter, KDDI 2006 – Alcatel, Sony (S-LCD), IBM, Intel & Microsoft 2007 – Nokia, Limo, Armani

Giorgio Armani 1974 – Giorgio Armani introduced his first menswear label 2000 - Forbes declared Armani to be the world’s most successful designer 2001 – Armani is placed № 19 on a list of Fashion’s New Aristocrats Nowadays the company employs directly 4900 and owns 13 factories and 300 stores in 46 countries

Structure of Giorgio Armani Group Ready to wear Shoes Accesoires Giorgio Armani Collezioni Emporio Armani AJ | Armani Jeans A/X Armani Exchange Armani Junior Furniture Armani Casa Beauty Products Giorgio Armani Beauty Giorgio Armani Body Watches & Jewellery Emporio Armani Watch Giorgio Armani Jewellery

Armani – Samsung Alliance