SAMPLE Project Charter Title Date title date for

SAMPLE Project Charter Title Date <title> <date> for a Business Design project Motivation What is your motivation to start this project? LOW Strategic Fit 1 LOW HIGH 2 3 4 5 Distance to Success 1 LOW HIGH 2 3 4 5 Market Opportunity 1 HIGH 2 3 4 5 <motivation> Customers‘ problem(s) Solution space (optional) What customers' problem(s) do you aim to address? What potential solution do you have in mind to mitigate the problem(s)? <problem> © Copyright Orange Hills. TM Gmb. H | www. orangehills. com <solution> 1

Assumptions (optional) What assumptions may impede the success of the solution (space)? <assumptions> Objectives What (entrepreneurial) objectives do you want to achieve and how can we measure them? Objectives Measurement <objective> <measurement> <objective> < measurement > © Copyright Orange Hills. TM Gmb. H | www. orangehills. com 2

Stakeholders Who would be involved in the first / next iteration of the project and how much time budget do we get over the next 10 weeks? AVAILABILITY Sponsor <sponsor> Innovation manager <innovation_manager> 100% Coach <coach> Innovation experts <innovation_expert> 100% Co-coach <co-coach> <innovation_expert> 100% Maverick (optional) <maverick> <innovation_expert> 100% AVAILABILITY Schedule When does the project start and what are important milestones (= workshops)? Kick-off workshop | 1 d dd. mm. yyyy Setup dd. mm. yyyy Discover dd. mm. yyyy © Copyright Orange Hills. TM Gmb. H | www. orangehills. com Design workshop | 3 d dd. mm. yyyy Design dd. mm. yyyy Review workshop | 1 d dd. mm. yyyy Validate dd. mm. yyyy D-Day | 1 d dd. mm. yyyy Decide dd. mm. yyyy 3

Availability Who of the team members is available (and not available) during the course of the project iteration? Innovation manager Week Before 01 02 03 04 05 06 07 08 09 10 After <innovation_manager> Innovation experts <innovation_expert> <city>, <date> <signature_sponsor> © Copyright Orange Hills. TM Gmb. H | www. orangehills. com <signature_innovation_manager> 4