Sample Presentation from The Uni Tutor Company Analysis

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Sample Presentation from The Uni Tutor Company Analysis of Club Med www. theunitutor. com

Agenda Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm

COMPANY BACKGROUND Worldwide leader in all-inclusive holidays Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections 140 resort villages in Mediterranean, snow, inland, and tropical locations in 40 countries Operates tours and 2 cruise liners: Club Med 1 (Caribbean sailing) Club Med 2 (Pacific sailing) Marketed by over 1500 travel agencies, through its direct and indirect distribution networks

MISSION STATEMENT Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections “Club Med is a refined, generous, and a la carte holiday that will meet all your expectations” ~Henri Giscard D’Estang~ President

HISTORY Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections 1950: Founded by a group of travelers, headed by Gerald Blitz 1954: From nonprofit sports organization to hotel business 1985: Public Traded Company on Paris Stock Exchange

PRODUCT Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections 5 styles of holidays 1. Experience the exceptional 2. Have a taste of everything 3. Discover new horizons 4. Stretch yourself to the limit 5. Feel renewed • Club Med additional activities: cruises, getaways, spas, wellness programs, sports, and retail therapy at Club Med boutiques • For children and teens: Mini Club Med and Junior's Club Med

PRODUCT Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

Revenue by Region Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

PRICE Company Profile Symptoms Company Analysis 1. Departure City 2. Destination City 3. Hotel 4. Season International Strategy Advertising Campaign ABCD Paradigm Reflections Low season: “ 50% OFF SECOND PERSON” Valentine’s Day and Presidential Day “ 3 DAYS FREE”

PRICE Turks and Caicos, Caribbean 2 persons, 7 days, tx in. Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections March 2009, from NYC: $ 3755, 40 March 2009, from Paris: € 4 995, 00 July 2009, from NYC: $ 3426, 40 July 2009, from Paris: € 4 513, 00 Christmas 2009, from NYC: $ 5917, 40 Christmas 2009, from Paris: € 6 635, 00

PRICE Marrakech, Morocco 2 persons, 7 days, tx in. Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections March 2009, from NYC: $ 8 968, 00 March 2009, from Paris: € 3 619, 00 July 2009, from NYC: $ 7 516, 00 July 2009, from Paris: € 2 973, 00 Christmas 2009, from NYC: $ 10 864, 00 Christmas 2009, From Paris: € 4 033, 00

PLACE: CLUBMED. COM Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

PLACE: INTERNET WHOLESALERS Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Air Canada Vacations Sell Off Vacations. com Trip. Central. ca Besttravel. com Expatriatetravel. com ETC…!

PLACE: TRAVEL AGENCIES Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

PROMOTION Company Profile Symptoms Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Airports Travel Magazines Billboards TV ads Website Affiliate websites Club Med Great Members loyalty program

COMPETITIVE POSITIONING MATRIX Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

SWOT ANALYSIS Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Strengths Established name Reputation Customer loyalty Perception of a place to meet people (match. com) Weaknesses Global span means more susceptible to natural disasters All inclusive formula limits discounting Perception of swinger’s resorts (bad for attracting family segment)

SWOT ANALYSIS Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Opportunities Movement into China Cash injection from Accor has allowed revamp of aging resorts Attraction of fitness market Threats High competition from customized trip providers Merging of competitors (i. e. Allegro and Jack Tar Village) Economic crisis impacts heavily on tourism

Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

INTERNATIONAL STRATEGY Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Focus sales and marketing efforts on France, US Canada, Belgium, Japan, Italy, Germany and Switzerland [74% of visitors] No. 1 target is to increase US sales 1998 -2004: $350 million has been spent on advertising in the US alone Pacific Rim expansion, Indonesia, China, Philippines and Vietnam

INTERNATIONAL STRATEGY Company Profile Company Analysis Increase of strategic alliances with firms all over the world 2004 Accor bought 28. 9% stake 500 million Euro expansion and revamp of resorts International Strategy Advertising Campaign ABCD Paradigm Reflections Increasing trend of health holidays addressed by gym facilities and classes

MARKETING Imagery to emphasize natural beauty of resorts Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Families used to attract traditional segments Theme of meeting new people expressed through photos of couples “Its not where you go, its who you meet. ” Strategic alliance with Match. com

Current ad campaign: WHERE HAPPINESS MEANS THE WORLD Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

Current ad campaign WHERE HAPPINESS MEANS THE WORLD Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

Current ad campaign Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

Current ad campaign WHERE HAPPINESS MEANS THE WORLD Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections

ACCESS Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Economic Cost of Flights and Services Income Distribution of Customers Physical Availability of direct flights Visas Developed infrastructure

BUYING BEHAVIOUR Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Reflections Attitudes towards vacations Growth in Healthy Tourism General trend to Working Hard Need for Relaxation Cultivate Brand Loyalty

CONSUMPTION CHARACTERISTICS Company Profile Company Analysis International Strategy Decline in Sex Tourism of early generations, move towards family orientated approach Advertising Campaign Facilities are now more family friendly ABCD Paradigm Reflections

DISPOSAL Company Profile Leave No Trace (LNT) International Strategy Disappearing Coral Reefs Advertising Campaign Warm Up in the Alps Company Analysis ABCD Paradigm Reflections

CLUB MED IN THE WORLD Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Regional Differences

CULTURE Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Regional Differences Post Colonial Legacy Ethnocentrism Legal Status of Former Colonies Village Locations in Africa Must Be Aware of the Dangers Posed by… -Fundamentalism -Religion -Terrorism

EXOGENOUS VARIABLES Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Regional Differences Nuclear Testing Environmental Shocks Inflation Regime Change in Unstable Governments Corporate Taxes Native v. Foreigner Relations

THE FUTURE Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Regional Differences China India Mexico

REFERENCES Company Profile Company Analysis International Strategy Advertising Campaign ABCD Paradigm Regional Differences http: //www. clubmed. com http: //news. bbc. co. uk/1/hi/sci/tech/1507646. st m http: //www. coral. org http: //www. iht. com/articles/2007/02/20/news/t unisia. php? page=3 https: //www. cia. gov/library/publications/theworld-factbook

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