Sample Persona Executive Ed Demographic information Quote E

Sample Persona: Executive Ed Demographic information ● ● Quote E. g. “We’re reaching the limits of what we can achieve in certain areas, and I need a serious consultancy to step in and help us take things to the next level. Something’s not right, and we need external help to come and fix it. ” 1 London, UK 35 years old Marketing executive at a professional service company BSc in Business and Economics. Psychographic information ● ● ● Likes to run marathons Volunteers for a charity Likes to watch the latest series on Netflix Early adopter of new technology Likes to do thorough research before high value purchases Goals ● ● ● Become a marketing manager in the nest 2 -3 years Wants to show his worth through innovative projects and initiatives Wants to get more leads in Marketing messaging ● ● ● Keywords - marketing agency, award winning digital agency, results focused marketing agency, marketing agency London Channels - social media (Linked. In), Google search Call to action - “Download now”, “Improve your tactics”, “Get more results from your marketing”, “Increase conversion rates”

Persona 1: Name Demographic information ● ● ● Quote E. g. “We’re reaching the limits of what we can achieve in certain areas, and I need a serious consultancy to step in and help us take things to the next level. Something’s not right, and we need external help to come and fix it. ” 2 location age education. Psychographic information ● ● ● ● hobbies and interests likes and dislikes lifestyle attitude fears values spending habits Goals ● ● ● what are their primary and secondary goals? what are their challenges? what are their objections? what can we do to help achieve their goals? what can we do to overcome their challenges? Marketing messaging ● ● keywords channel language call to action