Sample of one Denise Turner insight director Newsworks

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Sample of one Denise Turner insight director Newsworks #shiftnorth

Sample of one Denise Turner insight director Newsworks #shiftnorth

Denise Turner insight director, Newsworks

Denise Turner insight director, Newsworks

We recruited 30 willing volunteers from media agencies

We recruited 30 willing volunteers from media agencies

Time for some audience participation!

Time for some audience participation!

How many hours a day do young people 23 -27 spend watching TV/video content?

How many hours a day do young people 23 -27 spend watching TV/video content? 2 hrs 36 mins 3 hrs 48 mins

And the answer is 3 hrs 48 mins. Our young planners watch TV content,

And the answer is 3 hrs 48 mins. Our young planners watch TV content, but for over an hour less TV/video Average daily hours on the days they watch (all platforms) Adults 4. 5 Source: Newsworks/IPA July 2016. IPA Touch. Points 2016 Young media planners 2. 6 Adults (23 -27) not in London 3. 8

What % of viewing does Netflix account for amongst young people 23 -27? 30%

What % of viewing does Netflix account for amongst young people 23 -27? 30% 10%

And the answer is 10% Netflix accounts for three times as much of our

And the answer is 10% Netflix accounts for three times as much of our young planners viewing. 30% 10% Young media planners Adults (23 -27) not in London Netflix % of TV/video viewing Source: Newsworks/IPA July 2016. IPA Touch. Points 2016

How many hours a day do young people 23 -27 spend emailing? 2 hrs

How many hours a day do young people 23 -27 spend emailing? 2 hrs 42 mins 5 hrs 18 mins

And the answer is 2 hrs 42 mins Our young planners spend almost twice

And the answer is 2 hrs 42 mins Our young planners spend almost twice as much time emailing! Young media planners Emailing (reading or writing) Talking on mobile phone 5. 3 0. 4 Adults (23 -27) not in London 2. 7 Messaging service/app e. g. Whatsapp, Snapchat 2. 4 2. 5 1. 3 Social networking site/app e. g. Facebook, Twitter, Instagram 2. 6 2. 7

How many minutes a day do young people 23 -27 spend reading newspapers on

How many minutes a day do young people 23 -27 spend reading newspapers on the days they read? 45 minutes 33 minutes

And the answer is 45 minutes Our young planners spend 12 minutes less time

And the answer is 45 minutes Our young planners spend 12 minutes less time For digital the time spent is similar Newsbrands print Time spend with newsbrands on the days the read them (minutes) Young media planners in London 33 Adults (23 -27) not in London 45 Source: Newsworks/IPA July 2016. IPA Touch. Points 2016 Newsbrands online Time spend with newsbrands on the days the read them (minutes) Young media Adults (23 -27) planners in London not in London 49 52

Which of these newspaper titles takes the greatest share of young people’s time?

Which of these newspaper titles takes the greatest share of young people’s time?

The answer is the Sun, accounting for 32% of time. Whereas, just four print

The answer is the Sun, accounting for 32% of time. Whereas, just four print newsbrands account for the time our young planners spend reading newspapers Source: Newsworks/IPA July 2016

And just two more make the digital newsbrand list for our young planners

And just two more make the digital newsbrand list for our young planners

Have you used Yes ? No

Have you used Yes ? No

Our agency types like convenience Half used Uber an average of four times in

Our agency types like convenience Half used Uber an average of four times in seven days

Have you played Yes ? No

Have you played Yes ? No

We do like a craze! Half the agency participants played the game, logging in

We do like a craze! Half the agency participants played the game, logging in 50 times each on average in seven days

Thank you

Thank you