Samantha Figueroa Marisa Stolting Grade 11 Age 16

� Samantha Figueroa & Marisa Stolting � Grade 11 � Age 16 & 17

Mission Statement will provide active diabetics with a customizable band that will secure their insulin pumps. This will allow our customers security and freedom. Opportunity 300, 000 people, worldwide that currently use an insulin pump 60, 000 from USA We plan to expand our product line (i. e. pockets for asthma pumps, etc. )

Business Profile Type of Business Retail is a business which provides active diabetics with a customized band that secures and protects their insulin pump while engaging in any physical activity Legal Structure Partnership Share the finances Share responsibilities Share the time

Qualifications We’re qualified to run this business because: One partner has been a part of our target market for 13 years We will have completed an Embroidery/Art class We’ve completed a Marketing and Entrepreneurship course

Market Analysis Industry Name Medical Equipment & Supplies Manufacturing Industry Size $85 billion Total Population U. S. population of people using insulin pumps Total Population 60, 000 Target Market Active Males and Females ages 5 -24 that use insulin pumps 15, 420 Potential Market 90% of our target market we surveyed said they would be willing to purchase a customized body band online 13, 878

Target Market Segment Demographics Active Males and Females Ages 5 -24 Psychographics Active diabetics who do not allow their medical situation to impact their physical activity Geographic's United States Buying Patterns Willing to spend money on customizable bands to show their individuality while providing safety and security

Competitive Advantage Pump Wear Inc. Bands 4 Life $17. 99$44. 99 $10. 00$24. 00 $19. 99 Quality of Product/Service Satisfactory Great Excellent Location Online Reputation/Brands Good Great Excellent Unique Factors/ Knowledge Pocket Bands Kid Oriented Customizable Factors Price

Marketing Mix Active Males and Females ages 5 -24 People Product Customizable body bands to cover and secure insulin pumps • Word of mouth • Business Cards • Website/Social Networks Online Place Price Competitive Promotion

Promotional Mix Promotional Expense Advertising Business Cards Monthly Amount $12. 50 Publicity Facebook, Twitter, Website, Word of Mouth $0. 00 Personal Selling Wear our product publicly $0. 00 Sales Promotion For the month of November 20% discount Total Monthly Promotional Expense $50. 00 $62. 50

Cost of Materials/Labor Description of One Unit of Sale: 1 Embroidered Arm Band Materials Material Description Cost/Total Quantity Sewing Thread Embroidering Thread Spandex Fabric/Body Bands Packaging Boxes Cost per Unit $47. 37/52 colors(400 yards) $0. 91 $ 99. 99/60 pieces $1. 67 $5. 79/9 meters $0. 64 $22. 92/50 boxes 46 Total Material Cost per Unit $3. 68 Labor Cost per Hour Time (in Hours) to Make One Unit $8. 25 3 min or. 05/hr $0. 41 Total Labor Cost per Unit $0. 41 COGS (per Unit) Labor Cost per Unit $4. 09 $0.

Economics of One Unit Description of One Unit of Sale: 1 Embroidered Arm Band Selling Price (per Unit) $19. 99 (plus shipping and handling) COGS (per Unit) $4. 09 Other Variable Expenses $0. 00 Total Variable Expenses (per Unit) $4. 09 Contribution Margin (per Unit) $15. 90

Average Monthly Fixed Expenses Fixed Expense Average Monthly Expense $280. 00 Salary Advertising $62. 50 Depreciation (Cell Phone, Computer, Sewing/ $29. 00 Utilities $50. 00 Embroidery Machine) Rent (Gas, Electric, Telephone) (From home) Total Average Monthly Fixed Expenses $20. 00 $441. 50

Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168 Free Time 93 School 50 New Business 25 0 50 Hours 100

Monthly Sales Projections First Year Total Units Sold 781

Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $441. 50 $15. 90 = 38 Monthly Break-Even Units In an average month, the company will begin 28 to make a profit after selling units.

Projected Yearly Income Statement First Year Selling Price per Unit $19. 99 Number of Units Sold 781 $15, 612. 19 Total Sales Variable Expenses $0. 00 $15, 612. 19 Contribution Margin Fixed Operating Expenses $5, 298. 00 $10, 314. 19 Pre-Tax Profit Taxes @ 15% Net Profit $1, 547. 13 $8, 767. 06

Start-Up Investment Start-Up Expenditures Item Where Will I Buy This? Cost DBA New Britain, CT $10. 00 Partnership Agreement Weber & Myers, LLC Laptop/Cell Phone Best Buy/Sprint Art/ Embroidery class Joanne Fabrics $45. 00 Sewing & Embroidery Machine Joanne Fabrics $900. 00 Sewing & Embroidery Thread Ali Express Spandex Fabric Ali Express Shipping/Packaging Boxes Amazon. com $150. 00 Already own $150. 00 Total Start-Up Expenditures Emergency Fund Reserve for Fixed Expenses Total Start-Up Investment $6. 00 $22. 92 $1, 284. 00 $642. 00 $1, 324. 50 $3, 250. 50

ROS & ROI ROS: Return on Sales For My Business: $8767. 06 $15, 612. 19 X 100 = 56% Dollar Equivalent = $0. 56 ROI: Return on Investment For My Business: $8, 767. 06 $3, 250. 50 X 100 =270% Dollar Equivalent = $2. 70

Financing Strategy Total Start-Up Investment Source Amount Personal Savings $3, 250. 50 Relatives/Friends $0. 00 Totals $ 3, 250. 50 Debt Equity Gift

Business Responsibility & Philanthropy will donate 5% of our net profits to the Ronald Mc. Donald House Charities in New Haven, CT. Business Responsibility We will make our customers aware of this cause by having the logo on our website.

Business & Personal Goals Short-Term Take a class to learn how to Long-Term Business To move the business out of promote our business better. To get a website up and Personal To graduate from SMSA and get accepted to the college of our choice running the house and into a store front • We hope to double our sales in the second year S: Have a secured job in the Business field M: Have 4 more years left to become an Endocrinologist

Band it to your perfection! Thank you for your consideration. Our website is currently under construction: http: //www. pumpitup-bodybands. webs. com/