SAMAC Marketing Strategy its all About Nuts SAMAC
SAMAC Marketing Strategy its all About Nuts
SAMAC Marketing Strategy Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
SAMAC Marketing Strategy Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
SAMAC Marketing Strategy Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
SAMAC Marketing Strategy Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders BRAND VALUE Positioning South Africa as the premium supplier of Macadamias MARKET DEVELOPMENT Support and facilitate members to grow and develop markets TECHNICAL Improve our skills and capabilities to the benefit of the market PRODUCTIVITY Assurance that we can meet the demands of the markets QUALITY Providing confidence to the markets SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiating the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plan Themes Ø The current marketing imperatives Ø Differentiate the South African Macadamia Industry Ø Creating a unique selling point for the South African Macadamia Industry Ø Maintain a premium price Ø Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
Marketing Plans 1. Securing the advantage in the NIS Markets 2. Securing the advantage in the kernel markets 3. Building quality and credibility into the local macadamia market 4. SAMAC – Developing industry excellence 5. Omega 7 research 6. Marketing Brand – The South African Macadamia 7. Develop the macadamia globally without compromise to our own identity
Marketing Plans 1. Securing the advantage in the NIS Markets a) Objective: a) Validate current and future prices b) Ensure reliability of supply c) Secure South Africa as the preferred supplier to China b) Mechanism: a) Differentiate South Africa through Quality b) A NIS quality standard that differentiates South African product c) To be effective and accurate with crop forecasts
Marketing Plans 1. Securing the advantage in the NIS Markets a) Objective: a) Validate current and future prices b) Ensure reliability of supply c) Secure South Africa as the preferred supplier to China b) Mechanism: a) Differentiate South Africa through Quality b) A NIS quality standard that differentiates South African product c) To be effective and accurate with crop forecasts
Marketing Plans 1. Securing the advantage in the NIS Markets a) Objective: a) Validate current and future prices b) Ensure reliability of supply c) Secure South Africa as the preferred supplier to China b) Mechanism: a) Differentiate South Africa through Quality b) A NIS quality standard that differentiates South African product c) To be effective and accurate with crop forecasts
Marketing Plans 2. Securing the advantage in the kernel markets a) Objective: a) b) c) d) Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel b) Mechanism: a) Differentiate South Africa through Quality b) A kernel standard representative of customer needs c) Leverage the standard to mitigate food safety and security risks
Marketing Plans 2. Securing the advantage in the kernel markets a) Objective: a) b) c) d) Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel b) Mechanism: a) Differentiate South Africa through Quality b) A kernel standard representative of customer needs c) Leverage the standard to mitigate food safety and security risks
Marketing Plans 2. Securing the advantage in the kernel markets a) Objective: a) b) c) d) Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel b) Mechanism: a) Differentiate South Africa through Quality b) A kernel standard representative of customer needs c) Leverage the standard to mitigate food safety and security risks
Marketing Plans 3. Building quality and credibility into the local macadamia market a) Objective a) Ensure responsible local trading with our customer for the benefit of the consumer b) Motive local consumers through education to demand quality products c) Be recognised for our local commitment b) Mechanism a) Use the international standards locally to ensure local quality b) Entrench these standards into the retailer and customer sectors c) A local quality standard for consumer benefit
Marketing Plans 3. Building quality and credibility into the local macadamia market a) Objective a) Ensure responsible local trading with our customer for the benefit of the consumer b) Motive local consumers through education to demand quality products c) Be recognised for our local commitment b) Mechanism a) Use the international standards locally to ensure local quality b) Entrench these standards into the retailer and customer sectors c) A local quality standard for consumer benefit
Marketing Plans 3. Building quality and credibility into the local macadamia market a) Objective a) Ensure responsible local trading with our customer for the benefit of the consumer b) Motive local consumers through education to demand quality products c) Be recognised for our local commitment b) Mechanism a) Use the international standards locally to ensure local quality b) Entrench these standards into the retailer and customer sectors c) A local quality standard for consumer benefit
Marketing Plans 4. SAMAC – Developing industry excellence a) Objective a) Setting the benchmark b) Recognised as the industry leaders in the global market c) Continuous improvement b) Mechanism a) Internally, - SAMAC and its technical advisors b) Externally, - involvement with global peers and the market place
Marketing Plans 4. SAMAC – Developing industry excellence a) Objective a) Setting the benchmark b) Recognised as the industry leaders in the global market c) Continuous improvement b) Mechanism a) Internally, - SAMAC and its technical advisors b) Externally, - involvement with global peers and the market place
Marketing Plans 4. SAMAC – Developing industry excellence a) Objective a) Setting the benchmark b) Recognised as the industry leaders in the global market c) Continuous improvement b) Mechanism a) Internally, - SAMAC and its technical advisors b) Externally, - involvement with global peers and the market place
Marketing Plans 5. Omega 7 research a) Objective a) Understanding the measurable scientific benefits of the Macadamia nut b) Applying that knowledge to grow demand b) Mechanism a) Informally – expert opinions and research b) Formally – research into nutritional and medicinal benefits
Marketing Plans 5. Omega 7 research a) Objective a) Understanding the measurable scientific benefits of the Macadamia nut b) Applying that knowledge to grow demand b) Mechanism a) Informally – expert opinions and research b) Formally – research into nutritional and medicinal benefits
Marketing Plans 5. Omega 7 research a) Objective a) Understanding the measurable scientific benefits of the Macadamia nut b) Applying that knowledge to grow demand b) Mechanism a) Informally – expert opinions and research b) Formally – research into nutritional and medicinal benefits
Marketing Plans 6. Marketing Brand – The South African Macadamia
Marketing Plans 6. Marketing Brand – The South African Macadamia
Marketing Plans 7. Develop the macadamia globally without compromise to our own identity a) Objective a) Grow the global awareness of macadamias to drive consumer consumption b) Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry b) Mechanism a) As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
Marketing Plans 7. Develop the macadamia globally without compromise to our own identity a) Objective a) Grow the global awareness of macadamias to drive consumer consumption b) Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry b) Mechanism a) As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
Marketing Plans 7. Develop the macadamia globally without compromise to our own identity a) Objective a) Grow the global awareness of macadamias to drive consumer consumption b) Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry b) Mechanism a) As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
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