Salud America Using Social Media in Driving Change

Salud America!: Using Social Media in Driving Change for Latino Childhood Obesity Prevention Rosalie P. Aguilar, Project Coordinator Institute for Health Promotion Research (IHPR) UT Health Science Center-San Antonio (UTHSCSA) Follow us @Salud. Today

GROWTH IN LATINO POPULATION By 2050, Latinos will be 35% of the youth population! bit. ly/Salud. America Sources: latinobrandingpower. com Salud America! Healthier Schools Research Review

ISSUE: UNHEALTHY WEIGHT OBESITY 2 30% Latino vs. -5 yr olds 21% White bit. ly/Salud. America Source: The State of Obesity (2015). http: //stateofobesity. org/files/stateofobesity 2015. pdf

LATINOS USE SOCIAL MEDIA ~ 50% live in cell phone only homes ~ 76% used mobile device for Internet Access & share health information High social media use Source: Pew Research Center. bit. ly/Salud. America Source: Closing the digital divide (2013). http: //www. pewhispanic. org

SOLUTION: SALUD AMERICA! Mission: Build a NETWORK, create RESEARCH / ROLE MODEL STORIES / TOOLS for community capacity to drive policy change, & eliminate disparities in LATINO CHILDHOOD OBESITY. Network: 100, 000 (Social Media plus Email list) bit. ly/Salud. America

STRATEGY: DIGITAL EFFICACY Evidence-based Policy Spectrum Website membership Constant user engagement using social media platforms Pre-policy Policy Development Post Policy Enactment bit. ly/Salud. America

STRATEGY: BUILD EVIDENCE 6 research packages on policies for healthier communities (bilingual) New research & policy areas for 2016 bit. ly/Salud. America

STRATEGY: DIGITAL EFFICACY Salud America! Website Curate and map new policies & resources Produce Salud Hero role model stories bit. ly/Salud. America Boost education, advocacy efficacy/capacity

STRATEGY: CURATE POLICIES “Policies in Progress” What policy changes are trending? bit. ly/Salud. America

STRATEGY: CURATE POLICIES What policy changes are trending? 1. What else is happening in this area? 2. What are the local demographics of the area? Register, comment & share post! bit. ly/Salud. America Search more changes in this area % Poverty indicator

STRATEGY: SALUD HEROES Latino Students Drink Healthier in California’s San Joaquin Valley Fifth-Grader Gets Hydration Station & After School Fitness Programs for Her School bit. ly/Salud. America Hydration Stations Start a Water. Drinking Movement in Washington

STRATEGY: RESOURCES Salud America! also has resources on topics like health equity. Find toolkits, webinars, studies, infographics, videos, etc. bit. ly/Salud. America

STRATEGY: SOCIAL MEDIA Daily/Weekly ads reach 100 k+ with health messages and actions Salud America!’s social media handle = @Salud. Today bit. ly/Salud. America

STRATEGY: TWEETCHATS Weekly #Salud. Tues Tweetchat (1 p ET Tuesdays) bit. ly/Salud. America @Salud. Today

STRATEGY: E-EVENTS Live video stream via Periscope App 2 -3 minute English & Spanish videos Watch re-cap on Facebook bit. ly/Salud. America #Salud. Live

MARKETING CAMPAIGNS Regularly occurring social media campaigns Photo/recipe sharing Healthy activities Video Voting Build SA! brand awareness Win prizes (i. e. t-shirts) @Salud. Today

MARKETING CAMPAIGNS Vote & comment on your favorite Salud Hero video Share videos with family, friends, community Help grow the network & build a culture of health bit. ly/Salud. America @Salud. Today

PETITION CAMPAIGNS bit. ly/Salud. America

NEXT STEPS: LEADERS’ MAP Internal messaging system to share strategies, build capacity, & connect w/ leaders Build self & collective efficacy through SA! website bit. ly/Salud. America

NEXT STEPS: SALUD LEADER (COMMUNITY HEALTH) REPORTS Tailored community health reports to support healthy change See indicators on poverty, obesity, food access, etc. Increased support & technical assistance (TA) from our team bit. ly/Salud. America

TRACKING ON-LINE ACTIVITIES Weekly, monthly & quarterly tracking Google Analytics, FB, Twitter, You. Tube, Tweetbinder Hashtag comparison (Topsy) Storify (Tweetchats) bit. ly/Salud. America

GET INVOLVED! Register as a Salud Leader to join our movement and 1. Be added to our map! 2. Access free videos, reports, maps, & updates 3. Access to Community Commons tools bit. ly/Salud. America

ACKNOWLEDGEMENTS IHPR & Salud America! Director: Amelie Ramirez, Dr. PH Institution: UT Health Science Center at San Antonio Funder: The Robert Wood Johnson Foundation bit. ly/Salud. America

QUESTIONS? GRACIAS!/ THANKS! Contact Info: Rosalie Aguilar, MS. Email: aguilarr 2@uthscsa. edu Phone: (210) 562 -6528 bit. ly/Salud. America Follow us @Salud. Today