SALES TRAINING DECK Next Generation Tamper Evident Packages

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SALES TRAINING DECK Next Generation Tamper Evident Packages

SALES TRAINING DECK Next Generation Tamper Evident Packages

Table of Contents • • Product Features Tips on Successful Presentations Prepare for Responses

Table of Contents • • Product Features Tips on Successful Presentations Prepare for Responses While Presenting Anchor Features, Advantages, Benefits Anchor Packaging SWOT Analysis Video Library, Website, POS Competitive Product Offerings o Overview and Cross Reference List o How They Describe Their Products o Strengths and Weaknesses

 • • • Clear Hinged Packages First of Many New Sizes Tamper-Evident Protection

• • • Clear Hinged Packages First of Many New Sizes Tamper-Evident Protection Consumer Driven Design Easy-Opening Feature

Consumer Preferred • Intuitive Design – Simply PINCH! • One-Step Opens the Package •

Consumer Preferred • Intuitive Design – Simply PINCH! • One-Step Opens the Package • Large “PINCH” message on hinge

Consumer Preferred • “Pinch to Open” on the base points to the hinge

Consumer Preferred • “Pinch to Open” on the base points to the hinge

Consumer Preferred • • Audible breaking while pinching confirms opening Hinge transforms to “Easy-Grip”

Consumer Preferred • • Audible breaking while pinching confirms opening Hinge transforms to “Easy-Grip” opening tabs No extra pieces to dispose of No sharp edges to cut fingers

Shield of Protection • Hinge separation identifies tampered product • Warning message alerts consumer

Shield of Protection • Hinge separation identifies tampered product • Warning message alerts consumer and store personnel to check broken hinge • Tamper Evident seal protects consumer, store, and processor

Quick-Close • • • Easy to close by hand 4 -corner lock Audible “snap”

Quick-Close • • • Easy to close by hand 4 -corner lock Audible “snap” lets you know it’s closed Performs well on automated closure equipment Leak-resistant closure prevents messy spills Reclose design keeps leftover food fresh

Education & Experience • Every new design concept has a learning curve • Use

Education & Experience • Every new design concept has a learning curve • Use first three sizes to educate the user and DSR • Remember, when others entered the market, they had to explain and educate the consumer • Other tamper-evident designs accepted over time • Consumers who like the Inline design prefer the Anchor Packaging design after experiencing the “PINCH” • SAFE PINCH™ is the Next Generation in Tamper. Evident Packaging!

Tips for Success • Introduce the easy opening package design • Use the Anchor

Tips for Success • Introduce the easy opening package design • Use the Anchor Packaging trademark SAFE PINCH with “tamper evident” and “hinge” in your introduction • This is the first of many SAFE PINCH™ Tamper. Evident Hinged packages with clear bases • Your message provides vital information

 • • • Set the Stage Take TWO closed packages to your meeting.

• • • Set the Stage Take TWO closed packages to your meeting. As you introduce the product, pinch and open one Place the remaining closed package so PINCH can be read by the customer As you move you hand away, point in the general area of the hinge as you say “Try it yourself” These are additional clues to help the user who has not seen our design

Expected Results • Many ways to open a package • Some will listen to

Expected Results • Many ways to open a package • Some will listen to you; others will read • Some do not understand “pinch” or may not release the hinge after pinch • Many move the package closer and spin it around to place the hinge closer or to the side • One hand with fingers parallel or perpendicular to the hinge to pinch are common • Two hands will also be used with fingers in various locations on the hinge

Don’t Be Surprised! • Expect some to attempt to pull up on base thinking

Don’t Be Surprised! • Expect some to attempt to pull up on base thinking this is over-cap lid design • Others may tear the hinge apart when they see the perforations • Some may become frustrated initially • Offer hints if time is passing • Experience of a successful “pinch and open” is overwhelmingly preferred by consumers

Spoiler Alert • Some companies use this method against competition • Reality: Their package

Spoiler Alert • Some companies use this method against competition • Reality: Their package opens this way too! INLINE PLASTICS Anchor

Inline Open on Store Display Big Y Store - Ludlow, MA

Inline Open on Store Display Big Y Store - Ludlow, MA

Anchor Features, Advantages, Benefits Feature Pinch Advantage Intuitive message Pinch to Open No tear

Anchor Features, Advantages, Benefits Feature Pinch Advantage Intuitive message Pinch to Open No tear strip Audible Open Hear the perforated hinge breaking Pinch & Release Opens Feel top and bottom of hinge movement Hinge Protrusion Audible Close Sound No missing components Warns consumer and retailer to check for tampering Caution Message Easy to read lettering Broken Hinge Feel breaking of hinge to open One place to break seal and open User knows the package is closed Large grip surface Gap alerts consumer and retailer No extra waste to get into food or to throw out Consumer knows it's opening Easy to Understand Eye-catching area Caution Message One-piece Hinged Benefit Sealed package protects food No wasted time looking for parts or how to assemble Assists retailer with food safety protocol Assists with re-close of lid Easy to open with one or two hands Identifies open packages and possible tampering

Anchor Features, Advantages, Benefits (cont’d) Feature Smooth Side Panels Raised Rim on Lid Advantage

Anchor Features, Advantages, Benefits (cont’d) Feature Smooth Side Panels Raised Rim on Lid Advantage No obstructions to hamper view of contents Nests base of package above Leak-resistant Keeps juices inside the package Crystal Clear Material Facilitates portion control Closure Design Prevents messy spills Reduces cost from over-filling Maximizes food visibility Maintains food presentation on display or in the bag Increases impulse sales Flat Lid Benefit Increases impulse sales and reduces order errors Allows several methods to close and re-close Hand close or automated equipment Easy to understand; consumer acceptable Allows buyers to replace existing packages to meet consumer needs

Anchor SWOT Analysis Strengths Simple, intuitive concept Weaknesses Anchor name not well known in

Anchor SWOT Analysis Strengths Simple, intuitive concept Weaknesses Anchor name not well known in all processor markets No extra waste after opened Limited experience with manufacturers of dried fruits/nuts/mixes Strong presence in supermarket deli Not major supplier to supermarket produce dept. Solid reputation and leader in hot food packaging Limited exposure in c-store segment Many requests from current customers for our TE solution Limited number sales reps with processor focus Performance meets or exceeds incumbents New segment requires new customer focus Selling price equal to or better than incumbent No automated or manual equipment solutions Ran well at processor tests High minimum for custom embossing Opportunities TE packages being used for grab & go fresh foods in deli Threats Inconsistent performance/ failures of competitors opens doors Late entry into the market More difficult to remove incumbent after several years Opens up a new Anchor segment (dried fruit/nuts/mixes) Limited line minimizes distribution support Clear bases merchandise food in eye-level displays Limited line may slow end user conversion "family look"

Consumer Videos • Anchor Packaging • Inline Plastics • Dart Container • Par-Pak •

Consumer Videos • Anchor Packaging • Inline Plastics • Dart Container • Par-Pak • Pactiv/PWP On the Website For All to View Consumer comments about competitors on the Intranet

Website • Click to Link to Video

Website • Click to Link to Video

SAFE PINCH also in Video Library Consumer Videos on Inline, Dart, PWP, Par. Pak

SAFE PINCH also in Video Library Consumer Videos on Inline, Dart, PWP, Par. Pak

Sell Sheet 3 POS Options 1. Printed sell sheet 2. PDF on website 3.

Sell Sheet 3 POS Options 1. Printed sell sheet 2. PDF on website 3. Distributor Part# Template on Intranet

Sell Sheet •

Sell Sheet •

Sample Kit #9410200 6 Each Size 32 oz. 24 oz. 20 oz.

Sample Kit #9410200 6 Each Size 32 oz. 24 oz. 20 oz.

Container Comparison 7” x 6” Part #/Case Pack Anchor Inline Dart Par. Pak Pactiv

Container Comparison 7” x 6” Part #/Case Pack Anchor Inline Dart Par. Pak Pactiv (PWP) Placon Sabert D&W Brand Safe Pinch Safe-T-Fresh Safe. Seal Break. Away Tamper-Resistant Crystal Seal Sure. Strip Versa. Lock Size 7. 22 x 5. 75 7. 375 x 5. 625 7. 125 x 6. 375 7. 25 x 5. 78 7. 5 x 6. 06 7. 31 x 5. 69 7. 37 x 5. 65 7. 34 x 5. 55 Pack 200 200 130 140 164 390 20 oz. 4512010/TE 6720 TS 20 na na na CS 2 -20 T 17620 TR na 24 oz. 4512000/TE 6724 TS 24 CH 24 DEF/CH 24 DED 5 HG 024 -TV 6 X 7 H-24 -TR CS 2 -24 T 17624 TR 1803 32 0 z. 4512015/TE 6732 TS 32 CH 32 DEF/CG 32 DED 5 HG 032 -TV 6 X 7 H-32 -TR CS 2 -32 T 17632 TR 1813 Lid Hinged Hinged 5760 TR 1805

Strengths/Weaknesses Strength Inline Dart Par-Pak Pactiv/PWP Sabert Placon D&W Fine Pack Weakness Large product

Strengths/Weaknesses Strength Inline Dart Par-Pak Pactiv/PWP Sabert Placon D&W Fine Pack Weakness Large product offering Extra plastic waste First to market Sharp edges Consumer /Retailer acceptance Inconsistent lid fits Clear Instructions on opening No caution message Automated closure equipment available Leak resistant focus Entered market in 2012 Leaks more than Inline "Do not purchase" message Alert hinge can be removed Off-set opening tabs Lock post confuses consumer Wide side panels Weak bottom (fingers push in) Obvious when opened Confusing opening area; No caution message Strong, sturdy feel Repeated press does not break; must pry open and then pull Excess hinge overhang after opened Consumer dislike oversize hinge Ribs detract from food visibility Post-consumer content message on lid Cannot tell package has been opened Rounded corners appeal to consumer Plastic cracks/breaks at the tab area Eliminates semi-automatic closing machine No caution message Automation capable No closure equipment solution Leak resistant focus Extra plastic scrap Same container for film seal/shrink band No caution message Conveyor friendly-no hinged lid Hang-down tab can break on display? ? ? Sooth edge after tear strip removed No hinged products; separate lids Both black and clear bases available Combo packs available Recycled content on bottom Ribs indent into base reducing spoonability Strong sturdy feel Small tabs Sustainability message Two lift/two hold opening tabs Leak resistant focus No hinged products; separate lids Obvious when opened Small top tab hampers grip No rib sides; clear food visibility Custom embossing promoted Juice-catcher feature In-line corner tabs Focus fresh food only; no dry bulk

Competition at-a-glance Manufacturer Brand # Products Hinged Rectangle Hinged Round Two-Piece Inline Plastics Corp.

Competition at-a-glance Manufacturer Brand # Products Hinged Rectangle Hinged Round Two-Piece Inline Plastics Corp. Safe-T-Fresh® 40 16 Rectangle, 1 Hoagie, 1 Wedge 22 Bowls/Cups 0 Sabert Corporation Sure. Strip™ 16 0 0 10 Rectangle*, 6 Square Deli Placon Crystal Seal® Tamper-Evident 16 9 Rectangle, 1 Pie. Slice 1 Inj. Mold 5 Square Deli Polar Pak (Par-Pak) Break Away™ Tamper-Visible 14 8 Rectangle 6 Bowls 0 Pactiv LLC (PWP) Tamper Resistant™ Rectangles 13 5 Rectangle 0 8 Squares Dart Container Corp. Clear. Pac® Safe. Seal 12 12 Rectangle 0 0 D&W Fine Pack Versa. Lock™ 5 0 0 5 rectangle *Rectangles available in 17 combo packs; black or clear bases

Inline Safe-T-Fresh ® Tear Strip in small print 40 Hinged products: rectangle and square

Inline Safe-T-Fresh ® Tear Strip in small print 40 Hinged products: rectangle and square containers, round bowls and cups, sandwich wedge and hoagie

Inline Says: • “Tamper Evident-Designed to prevent product tampering with no shrink band required.

Inline Says: • “Tamper Evident-Designed to prevent product tampering with no shrink band required. ” • “Leak Resistant” (Shows Dart container on literature at 7. 98 ml leakage per day-blue colored water) • “Crystal Clear” • “New Safe-T-Fresh® Grab & Go Collection brings you multi-function versatility; crystal clear containers, unique designs, and industryleading, award-winning security features, and the flexibility to be used across multiple departments. ” • “Original Innovator of Tamper-Evident, Tamper-Resistant Clamshell Containers” • “Unique, patented Safe-T-Gard® tamper-resistant locking mechanism and perimeter seal, lock in freshness; extending the life of your products. ”

Dart Clear. Pac® Safe. Seal 12 Hinged products: rectangles

Dart Clear. Pac® Safe. Seal 12 Hinged products: rectangles

Dart Says: • “Tamper resistant, Tamper evident” • “Specifically designed to inhibit tampering, eliminating

Dart Says: • “Tamper resistant, Tamper evident” • “Specifically designed to inhibit tampering, eliminating the need for shrink bands and wrap labels. ” • “Tamper. Alert hinge protrudes outward when torn, alerting the customer that the container has been opened. • “Hinge remains attached to the container, no loose plastic pieces-no littering. “ • “Easy to re-close and re-open, leak resistant” • “Exceptional performance in cold temperatures and accommodates freezing down to -22°F. ”

Par-Pak Break Away 14 Hinged products: 8 rectangle, 6 round bowls

Par-Pak Break Away 14 Hinged products: 8 rectangle, 6 round bowls

Par-Pak Says: • “Unique Break. Away™ closure prevents tampering” “No shrink bands required; no

Par-Pak Says: • “Unique Break. Away™ closure prevents tampering” “No shrink bands required; no tear strip to discard” • “Tamper-Visible™ flag indicates package has been opened” • “Leak resistant” “Excellent stackability for improved merchandising”

Pactiv/PWP Tamper-Resistant 5 Hinged products: rectangles 8 Two-Piece: squares with /3 lids

Pactiv/PWP Tamper-Resistant 5 Hinged products: rectangles 8 Two-Piece: squares with /3 lids

PWP Says: • “Lock Out Tampering; Lock in Freshness, A friend of the environment,

PWP Says: • “Lock Out Tampering; Lock in Freshness, A friend of the environment, an enemy of leaks” • “Tamper-Resistant™ Lock, One step open feature with no loose pieces to throw away” • “Patented design improves safety by minimizing risk of food tampering” • “Audible click when closed” “Safety feature with no loose pieces to throw away” • “No shrink bands or wrap around labels required” “Eliminates shrink bands going to landfills” • “Leak Resistance Seal, Locks-in product freshness and reduces messy spills” • “Made with post-consumer recycled PETE bottles (PCR)” • “Reusable and re-sealable for added convenience and flexibility” • “Displays on side” “Automation capable for lower operating costs” • “Eliminates need for semi-automatic closing machine”

Sabert Sure. Strip™ 16 Two-piece products: 10 rectangles, 6 square deli tubs (Rectangles available

Sabert Sure. Strip™ 16 Two-piece products: 10 rectangles, 6 square deli tubs (Rectangles available in 17 combo packs; black or clear bases)

Sabert Says: • • • “Patented Tamper-Resistant Packaging” “Freshness & Security your customers can

Sabert Says: • • • “Patented Tamper-Resistant Packaging” “Freshness & Security your customers can see” “Gives your customers visible assurance of safety that consumers demand” (worded as targeted to processors) “Safe and user-friendly-with the tab in-tact, consumers can quickly see that no one has tampered with your product” Sure. Strip™ lid is quick and easy to apply-just snaps into place” Two-piece construction more operationally efficient and conveyor friendly than bulky hinged containers” “After easily removing tear-away band, the edges are smooth-no worries about nicks or cuts” “Tightly sealing, reusable lid to keep edibles fresh” “Leak-resistant and stackable” (Blue colored water) “Stackable-chamfered bases and angled stacking features on lid enable secure stacking several layers high” “Crystal-clear, rib-free design shows your product in all its beauty” “Small, medium, large rectangular footprints” “Same containers film sealable w/ outside fit lid”

Placon Crystal Seal® 16 Hinged products: 9 rectangles, 1 pie slice (also 1 hinged

Placon Crystal Seal® 16 Hinged products: 9 rectangles, 1 pie slice (also 1 hinged Injection molded) 5 Two-piece products: square deli

Placon Says: • • Safety and sustainability "locked" No removable, tear-away pieces minimizes choking

Placon Says: • • Safety and sustainability "locked" No removable, tear-away pieces minimizes choking hazards Base and lid can be custom embossed Minimal ribbing for enhanced product visibility and easy "spoonability" Containers up to 100% recycled PET from bottles/thermoforms Assortment of food items: salads, salsas, single serve desserts, pre-made deli sandwiches and Dry packed food such as nuts, snack mixes, and candy Patent-pending post feature aligns lid and base for easy closing

D&W Versa. Lock™ 5 Two-piece products: rectangles

D&W Versa. Lock™ 5 Two-piece products: rectangles

D&W Says: • Smooth surface allows quick, easy application custom labels • Bulk packed

D&W Says: • Smooth surface allows quick, easy application custom labels • Bulk packed for grocery processors; case packs for restaurants and food service distribution • Intuitive to operate • Perimeter corner tab shows when container has been opened • Maximizes shelf space w/ efficient inline corner tabs • Juice-catching feature elevates food away from juice to extend freshness • Micro vents ensure quality and freshness of assorted pre -made food

Planned Products • • 6” x 5” 8 -12 -16 oz. Clear Hinged Sandwich

Planned Products • • 6” x 5” 8 -12 -16 oz. Clear Hinged Sandwich Wedge Clear Hinged 7” Round 24 -32 oz. Clear Hinged Bowls 6” Round 12 -16 -20 oz. Clear Hinged Bowls