SALES RETREAT 2017 Brief Product Overview Features and

SALES RETREAT 2017

� Brief Product Overview � Features and Benefits � Challenges � � Product Progression � Where have we been? � Where are we going? Selling the Sentinel � Knowing � Selling � the competition the benefits The Future of Sentinel � Looking to 2019 and beyond

SENTINEL Features � Proven flowmeter technology. ARAG electromagnetic flowmeters have been a standard in our fertilizer systems. We now offer this accuracy on a row to row basis. � Flowmeters read by product conductivity. � Few products are incompatible. � No moving parts. Low failure rate. � Plumbing options for manifold and isolated feed. � Flowmeter outlet sized accordingly. � ¼” quick connect up to ½” hose barb.

SENTINEL Overview � Sentinel is a row-to-row flow and blockage monitoring system. � Sentinel flowmeters are in “banks” of 4. � Sentinel is a stand-alone product. It can be used with any liquid fertilizer application system. � Sentinel flow range: 10 -200 oz/min. � Sentinel accuracy is 0. 5% of full output. *200 oz/min @ 0. 5% is 1 oz. � Alarm points are set by the user at a percentage above and below desired rate.

SENTINEL Overview � VISIO Sentinel � ISO Sentinel � Up to 16 rows per controller � Up to 64 row monitoring � Can be used with ALL liquid fertilizer systems � ISO compatible controller needed � Customizable screen display � Small display will not “clutter” cab

SENTINEL ADVANTAGES What are some of the benefits of having this information available? � More immediate notification of high, low or no-flow situations � More accurate than red-ball monitoring systems � Empowers the grower to “keep their thumb” on input costs

SENTINEL CHALLENGES � What are some of the possible “side effects” of having this information available? � Potential for a heightened sense of paranoia � Producers will want to strive for perfection across all rows � IS PERFECTION OBTAINABLE?

Product Progression 2015 2016 2017 Visio Sentinel Testing of ISO Sentinel Limited Release of ISO Sentinel

2016 ISO Sentinel Limited Release

What did we Learn in 2017? � Excessive Alarming � Producers were experiencing erratic readings � Need for Section Control � Need for additional Speed Input � Smaller implements need to be able to set a target rate

Improvements for 2018 • Controlling Alarms • Implement height input on main harness • Alarm auto-hide feature • PWM input on main harness • Swath Control • 10 -section input on main harness • Sections disabled using info from task controller • Other improvements • Auxiliary speed input • Flow meter calibration

How do you sell SENTINEL? Know your Product!

Why does my Customer need Sentinel? Ø Tight Profit Margins = Little Room for Error Ø Even flow across the planter = Even Stand = Even Yield Ø What does a 50% reduction in yield on 1 row cost? Ø $53 per row** Ø What does a 20% reduction in yield on 1 row cost? Ø $21 per row** **Numbers based on $3. 50 corn, 30” rows, 2600 ft row length, 200 bushel expected yield

Why does my Customer need Sentinel?

How do you sell SENTINEL? Know your competition!

What does the Future Hold? 50 2017 -2018

What does the Future Hold? � As-Applied Row-to-Row Mapping � Row Flow Control